Emily A. Nichols

Current

• Marketing Programs Manager at Ipswitch, Inc.
• Marketing Manager at easyMEDS, LLC

Past

• Volunteer at Lowell Humane Society
• Marketing Communications Manager at HCPro

Education

• Salem State College

Recommended

23 people have recommended Emily

Connections

283 connections

Industry

Marketing and Advertising

Websites

• My Company

Emily A. Nichols’s Summary

Award-winning global marketing and social media manager and demonstrated revenue-generator with 5 years of experience in creating high-value campaigns. Exceptional communication, copywriting, relationship and project management skills combined to exceed business demands.

Creative concepts: Web 2.0, direct marketing, lead and demand generation, webinars, email, PR and AR

Execution: Consistently delivering high-quality marketing campaigns on fixed time schedules

Result-driven: Motivated by exceeding expectation and desired results

Budget maximization: Effective management of limited resources

Management: Optimizing people and finances to meet objectives

Social technologies: LinkedIn, twitter, Facebook, Wordpress, Squidoo, Wikipedia, Radian6

Software: InDesign, Illustrator, Photoshop, Quark, Dreamweaver, Microsoft Office suite, HTML

Affiliations: American Marketing Association (AMA) and Public Relations Society of America (PRSA)

Emily A. Nichols’s Specialties:

Social media program creation and execution
Webinar planning and creation
Brand management
Marketing programs and communications
Email campaigns
Product launch and integration
Direct response marketing
Graphic design
Global PR and analyst relations
SEO/SEM tactics and PPC advertising
Publishing, Healthcare, Technology, Software.

Emily A. Nichols’s Experience

• Marketing Programs Manager

  Ipswitch, Inc.

  (Privately Held; Computer Software industry)

  March 2007 — Present (2 years 9 months)

  As marketer for a multi-million dollar B2B and B2C IT software company, manager of:
  • Social media/Web 2.0 conception and execution
  • Monthly product launches
  • Email campaigns
  • Weekly webinars
  • Customer reference program and case studies
  • Lead generation and measurement
  • Conference planning and exhibition
  • Supervision of outside vendors/partners
  • Create and manage content for sales and marketing as well as managing global PR and AR

• Marketing Manager

  easyMEDS, LLC

  (Packaging and Containers industry)

  2004 — Present (5 years )

  Worked with founder to perform qualitative research, strategize marketing, and develop product roadmap for a medication dispensing system. Most recently:
  • Designed product logo
  • Conceptualized social media program
  • Assisted in development of business plan
  • Mapped opening year marketing strategy

• Volunteer

  Lowell Humane Society

  (Non-Profit Organization Management industry)

  October 2008 — September 2009 (1 year )

• Marketing Communications Manager

  HCPro

  (Privately Held; Publishing industry)

  February 2005 — March 2007 (2 years 2 months)

  Teamed with editor and designer to produce each new product from conception to market for healthcare publisher. Administration of advertising and promotion activities including print, electronic, and direct marketing leading to:
  • Successful launch and sustaining of newly-acquired product line
  • Two award-wins for effective email campaigns, each resulting in more than $115,000
  • Direct marketing campaign generating highest subscription sales in newsletter’s 10-year history
  • Strategic thinking and tactical delivery in fast-paced environment with multiple deliverables

Emily A. Nichols’s Education

• Salem State College

  BS , Communications - Advertising , 2001 — 2005

  Activities and Societies:

  Cum Laude, Varsity basketball, School newspaper contributor.

Additional Information

Emily A. Nichols’s Websites:

• My Company

Emily A. Nichols’s Groups:

Charitable contributions to American Red Cross, Cradles to Crayons, American Heart Association, Salem YMCA youth program, American Cancer Society, MSPCA. Lowell Humane Society, and Michael J. Fox Parkinson's Disease Foundation.

•    AMA Boston Marketers
•    eMarketing Association Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Digital Marketing
•    Salem State College Communications Department Alumni
•    Social Media Marketing
•    MarketingProfs
•    WS_FTP users
•    Future Social Media
•    Marketers on twitter
•    PRSA New Professionals Section
•    Secure & Managed Information Exchange

Emily A. Nichols’s Honors:

Two-time award-winner for marketing of the top performing audioconferences earning more than $115,000 in revenue each.
Conceived, designed, and wrote a direct mail campaign to generate the highest subscription sales in newsletter’s 10-year history

Emily A. Nichols’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• reference requests
• getting back in touch