Jesse Engle

Current

CEO at CoTweet
President at The Engle Company

Past

VP, Business & Product Development at Swatchbox Technologies
GM, eMarketing at Armstrong World Industries
Managing Director, Branding & User Experience at Breakaway Solutions

VP, Business Development at Conducent
Account Manager at CKS

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Education

University of Pennsylvania - The Wharton School

Recommended

9 people have recommended Jesse

Connections

500+ connections

Industry

Internet

Websites

Jesse Engle’s Summary

Seasoned Internet entrepreneur and marketing professional with a broad range of experience in both start-ups and large enterprises, as both a consultant and a client, and as both a thinker and a doer.

Generalist with command of all areas of Internet marketing with particular strengths in identifying Internet market opportunities, conceptualizing and positioning web product offerings, negotiating partnerships, managing web application development, and building and motivating teams.

Jesse Engle’s Specialties:

internet strategy, web application design, user experience design, business development, web analytics, internet marketing, online advertising, search engine marketing, social media marketing

Jesse Engle’s Experience

CEO

CoTweet

(Internet industry)

January 2009 — Present (7 months)

CoTweet powers your brand on Twitter. Engage multiple people in your organization to tweet through your brand's Twitter account. Work seamlessly together, delegate tasks, track conversations and schedule posts.
President

The Engle Company

(Internet industry)

November 2008 — Present (9 months)

Strategic Internet consulting and new media ventures.
VP, Business & Product Development

Swatchbox Technologies

(Privately Held; 11-50 employees; Computer Software industry)

January 2006 — October 2008 (2 years 10 months)

Created the name "Swatchbox." Launched DesignMyRoom.com, an award-winning site for interior design and decorating. Created concept, led product design and development, signed founding sponsors (Armstrong, Benjamin Moore, Kohler, smith+noble, Whirlpool), attracted celebrity interior designers, created distribution and ad sales partnership with Hachette Filipacchi Media US (publisher of Woman's Day, ELLE Decor, Metropolitan Home), and directed marketing and public relations for the site. Grew the site to 150k monthly unique users with a loyal community.
GM, eMarketing

Armstrong World Industries

(Public Company; 10,001 or more employees; AWI; Building Materials industry)

October 2001 — December 2005 (4 years 3 months)

Responsible for global web portfolio and eMarketing efforts. Established a world-class website portfolio—serving 9 million visitors annually in more than 100 countries and 10 languages—that became a benchmark for the building products industry. http://www.armstrong.com
Managing Director, Branding & User Experience

Breakaway Solutions

(Public Company; 1001-5000 employees; BWAY; Information Technology and Services industry)

September 1999 — June 2001 (1 year 10 months)

Built the Branding & User Experience practice at eBusiness integrator Breakaway Solutions (Nasdaq: BWAY) from 1 person to a team of 75 brand strategy, web design and usability professionals across offices in New York, Boston, Philadelphia, Minneapolis, Dallas and Silicon Valley.
VP, Business Development

Conducent

(Online Media industry)

January 1998 — September 1999 (1 year 9 months)

Played key business development role for this venture-funded Internet advertising network. Established partnerships with Lycos, REUTERS, ZDNet and dozens of software developers.
Account Manager

CKS

(Public Company; 51-200 employees; Marketing and Advertising industry)

May 1995 — September 1996 (1 year 5 months)

Third person hired to CKS' Interactive division in Cupertino, CA. Led design and development of Prudential's first website. Played key role in establishing CKS' New York Office, winning and managing strategic web initiatives for Citibank.