Lisa Nirell

Current

• Chief Energy Officer at EnergizeGrowth LLC

Past

• Senior Partner at Siebel (Now Oracle Corporation)
• Senior Consultant at On Target (aka Target Marketing Systems)
• Senior Account Manager at BMC Software

see less...

Education

• Action Plan Marketing
• Clarity International Certification Program
• International Coach Federation

• Chambre de Commerce et D'Industrie
• University of MA School of Management
• Mount Holyoke College

see less...

3 more...

Recommended

15 people have recommended Lisa

Connections

396 connections

Industry

Management Consulting

Websites

• My Website

Lisa Nirell’s Summary

Hello! I am the Chief Energy Officer of EnergizeGrowth LLC. My firm helps CEOs who are consumed by their business, or struggle to consistently grow their client base for potential exit or sale. Using our research, 25 years of experience, strategy workshops, and highly interactive learning programs, we have helped clients secure $83M in new business within just two years.

Clients include Jeld-Wen, Sony, Microsoft, and dozens of professional services providers. I am the author of the upcoming book, “EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company.” Visit www.energizegrowth.com to subscribe to EnergizeNews and receive a complimentary MP3 audio and two special reports.

We are interested in collaborating with other professional service firms (estate planning attorneys, venture capitalists, CPAs, investment bankers, and business brokers) who work with CEOs who face these challenges.

We also welcome introductions to CEOs of small to medium sized firms who face those challenges.

Please visit www.energizegrowth.com/client.shtml for details. Also visit "who we work with" in our CLIENT section. This will explain how we work, our values, and our background. If we can help you in any way, please let us know.

Lisa Nirell’s Specialties:

Strategic growth, marketing strategy, exit strategies, business development, managing high growth, and change management. Visit http://www.energizegrowth.com/who-we-work-with.shtml.

When you visit www.energizegrowth.com and register for our free quarterly EnergizeNews ezine, you will receive a complimentary 25 page workbook, "Seven Steps to Energize Your Marketing", a special report on marketing professional services, and a 51 minute MP3 audio program entitled "Energize Your Marketing."

Lisa Nirell’s Experience

• Chief Energy Officer

  EnergizeGrowth LLC

  (Privately Held; 1-10 employees; Management Consulting industry)

  April 2002 — Present (6 years 8 months)

  I'm the founder of EnergizeGrowth in Sunriver, OR. Here's why I love what I do: Our team helps successful services and technology firms who dream about growing and eventually exiting their business, but lack the steady stream of profitable clients to achieve that.
  
  Our team has helped clients secure $83M in new business within just two years.
  
  I'm a business columnist for several magazines--including The San Diego Transcript, Custom Builder, Vistage (formerly TEC International), Women in Technology, AFSMI, and Renaissance Executive Forums.
  
  I have produced over 90 multimedia programs. I'm most excited about my new upcoming book: "EnergizeGrowth NOW: The Marketing Guide to a Wealthy Company and a Healthy Life." Stay tuned - I'll let you know when it's ready for public view!
  
  When you visit www.energizegrowth.com and register for your complimentary subscription to EnergizeNews, you will receive three free bonus MP3 programs and special reports valued at $81.

• Senior Partner

  Siebel (Now Oracle Corporation)

  (Public Company; 1001-5000 employees; SEBL; Computer Software industry)

  December 2000 — April 2002 (1 year 5 months)

  I was a Senior Partner responsible for helping organizations transform their sales organizations from transactional to strategic.
  
  I helped companies such as OppenheimerFunds, Reuters, MorganStanley, Cisco Systems, and Active Software identify gaps in their sales effectiveness, and then helped them build sales systems and change management programs to win large sales opportunities. Within 2 years, my clients closed an additional $83M in new business using our sales planning methodologies.
  
  It was a wild ride. I learned alot! But I was a lousy employee within a $1.2B company. So I fired myself and launched my own company. One of the best career moves I ever made.

• Senior Consultant

  On Target (aka Target Marketing Systems)

  (Privately Held; 51-200 employees; Professional Training & Coaching industry)

  May 1998 — December 2000 (2 years 8 months)

  Responsible for developing a new client portfolio in the Western USA for OnTarget's sales strategy and planning methodologies. Built a client base to $1.5M within two years. Advised clients on ways to develop strategic sales teams and processes.
  
  I was also trained and certified to lead teams in the Enterprise Selling Process and Target Account Selling processes. Our company was then sold to Siebel Systems (now Oracle Corporation).
  
  If I had to pick my favorite "J.O.B." of all time, this was it.
  (Other than running my own firm, of course). Our founder was a genius and let people shine.

• Senior Account Manager

  BMC Software

  (Public Company; 5001-10,000 employees; BMCS; Computer Software industry)

  May 1992 — October 1996 (4 years 6 months)

  Senior Account Manager and New Account Leader, responsible for generating over $2.5M in software revenues. Worked with state governments and Fortune 500 customers across the Southeastern U.S. Customers included State of North Carolina, Hallmark Cards, and American General Insurance.
  
  Also led 9 product launches while I was Marketing Programs Manager.

Lisa Nirell’s Education

• Action Plan Marketing

  Certificate, Strategic Marketing, 2006 — 2008

  Activities and Societies:

  Received license to teach and lead Action Plan Marketing programs for business owners. For more information, visit: http://www.actionplan.com/coaches.html.
  
  This methodology has been deployed to over 500 companies worldwide.

• Clarity International Certification Program

  Visioneer for Entrepreneurs 2005 — 2007

  Activities and Societies:

  Mentored by Cathy Hawk, Founder of Clarity International, in the Clarity Planning and Coaching system. One of the best programs to help leaders get unstuck and clear on what's next in their business and life. Visit www.getclarity.com for details.

• International Coach Federation

  ACC Accreditation May 2001 — December 2004

  Activities and Societies:

  Completed ACC Coach Certification through ICF, the international governing body of business and professional coaching.

• Chambre de Commerce et D'Industrie

  Business, Certificate in French Business, 1982 — 1983

  Activities and Societies:

  Completed a 1 year Certificate from the Paris Chamber of Commerce & Industry. Great way to expand my global awareness of how marketing and selling happens outside the U.S. border! I also refined my fluency in French for day to day transactions.

• University of MA School of Management

  B.B.A., International Business Management, September 1981 — December 1982

  Graduated early with Business Management degree.

  Activities and Societies:

  Graduate work in International Business

• Mount Holyoke College

  BA, Linguistics (Spanish and French), 1979 — 1981

  Activities and Societies:

  My first experience in an all women's academic setting. The quality of education was incredible. The tuition was astronomical. But the social networking was sorely lacking. I felt isolated and transferred into the UMASS School of Management.

Additional Information

Lisa Nirell’s Websites:

• My Website

Lisa Nirell’s Interests:

philosophy, blogging, media trends, leadership topics, employee retention trends, publishing, mentoring, U.S. history, global cuisine, open water swimming, yoga, adventure travel with husband.

Lisa Nirell’s Groups:

AFSMI (Association for Services Mgt.), Central OR Builders Association, Bend Chamber of Commerce, WITI (Women in Technology International), Powerful Womens Group, International Coach Federation, Economic Development for Central Oregon, Masters Swimming, UCSD VentureForth Entrepreneurs Group., Executive Forums

•    280 Group
•    Pro Marketers - For Marketing Professionals

Lisa Nirell’s Honors:

San Diego Software Industry Council Award 2001, New Account Leader Award at BMC Software (1993), ICF coach certification, Award winning business columns and interviews with Dr. Stephen Covey, contributor to Guy Kawasaki's best selling book, "The Art of the Start."

Lisa Nirell’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch