Emily Chardell

Current

President at SFI, Ltd. Marketing Research Consultants

Past

VP Client Service at Leo Burnett

Education

Northwestern University, Medill School of Journalism
University of Illinois at Urbana-Champaign
Niles West High School

National College of Education Children's School (now Baker)

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Connections

298 connections

Industry

Market Research

Websites

Emily Chardell’s Summary

Emily is the president and founder of SFI, Ltd., a marketing research consulting firm. SFI is dedicated to providing clients with actionable research implications to assist in making strategic marketing decisions. The firm conducts both qualitative and quantitative research projects.

Emily specializes in conducting qualitative research studies, including in-person and online focus groups and individual interviews, for a wide range of clients in both consumer and business product and service industries. She brings a unique combination of strengths and skills to her clients, blending extensive marketing experience and perspective plus superior moderating and interviewing ability. She is recognized as having an innate sensitivity to respondents, and an exceptional ability to gain their confidence and engage them in productive discussions.

Key Strengths:
• Extensive marketing background
• Superior moderating & interviewing skills
• Wide range of experience across a broad spectrum of categories and issues
• Utilization of an extensive array of research methodologies and techniques
• Experience with many and diverse targets
• Experience on “both sides of the mirror”
• Ability to quickly digest and comprehend client business situations and marketing research needs

Emily Chardell’s Specialties:

Areas of Research Specialization:
• Advertising Development and Evaluation
• Attitude / Usage
• Brand / Corporate Image Assessment
• Market Structure / Line Structure
• New Product Development / Concept Testing
• Packaging / Graphics Evaluation
• Product Feature Evaluation and Optimization
• Promotion Development and Evaluation
• Strategic Development
• Website Design / Usability

Emily Chardell’s Experience

President

SFI, Ltd. Marketing Research Consultants

(Market Research industry)

1991 — Present (18 years )
VP Client Service

Leo Burnett

(Public Company; 1001-5000 employees; PUB; Marketing and Advertising industry)

1977 — 1991 (14 years )

Emily Chardell’s Education

Northwestern University, Medill School of Journalism

MSJ , Advertising , 1976 — 1977
University of Illinois at Urbana-Champaign

BS , Advertising , 1972 — 1976
Niles West High School

1968 — 1972
National College of Education Children's School (now Baker)

1960 — 1968