
IT | Internet Director, Auction Direct USA
Rochester, New York Area

IT | Internet Director, Auction Direct USA
Rochester, New York Area
Knowledge-Base | Subject Matter Expert: Internet Business Development, Social Media Engagements, Technology & eCommerce/Marketing Strategy. Creative Solutions Provider.
Ultimate Goal: Build a world class online presence which alters the consumer automotive segment using the newest technologies, with the most talented team in the industry.
Experience Includes: Creating effective, profitable websites; using proven SEO, social media & creative strategies to drive targeted traffic.
Current projects:
AuctionDirectUSA.com
WhyBuyUsedCars.com
Technology, Internet Search Marketing, Social Media Strategies, Web Analytics, Professional Writing/Blogging/Micro-Blogging, IT Project Management, Innovative Foresight and Unique Creativity...
(Automotive industry)
August 2006 — Present (3 years 4 months)
Managing our online properties: AuctionDirectUSA.com, WhyBuyUsedCars.com and the IT Dept; creating, implementing, managing world class technology solutions.
Improving functionality, efficiency and traffic. Further driving the online sales processes within the Internet department; Search engine optimization/marketing, web analytics, email marketing, social media/networking and blogging.
Making AuctionDirectUSA.com the center of the online automotive universe.
(Privately Held; 1-10 employees; Internet industry)
January 2002 — August 2006 (4 years 8 months)
What have you done lately to improve your online performance?
Pretty websites don't drive your business; effective sites do.
Creating effective and award winning websites; Using proven SEO strategies to drive targeted traffic; Increasing ROI w/cost-effective & reliable hosting solutions; Building brands and improving online revenue.
Communications , Marketing & Technical Communications , 1988 — 1992
1986 — 1988
Web/Internet Technologies, Social Media, Writing, Cars, Developing Strong Partner & Vendor Relationships, Sports & Travel.
Auction Direct USA, PAETEC Soccer Team, Alpha Epsilon Pi, Automotive Digital Marketing Group, Rochester Social Media Club