
IT | Web Director, Auction Direct USA
Rochester, New York Area

IT | Web Director, Auction Direct USA
Rochester, New York Area
Knowledge-Base | Subject Matter Expert: Internet Business Development, Social Media Engagements, Technology & eCommerce/Marketing Strategy. Creative Solutions Provider.
Ultimate Goal: Build a world class online automotive business with the most talented team in the industry.
Creating profitable, effective and award winning websites; using proven SEO, social & other various online strategies including web analytics to drive targeted traffic; building an industry changing experience for online consumers.
Current projects: www.AuctionDirectUSA.com | www.WhyBuyUsedCars.com | www.TweetandGreet.com
Technology, Internet Search Marketing, Web Analytics, Professional Writing/Blogging/Micro-Blogging, IT Project Management, Innovative Foresight and Unique Creativity...
(Privately Held; 201-500 employees; Automotive industry)
August 2006 — Present (2 years 3 months)
Managing AuctionDirectUSA.com, WhyBuyUsedCars.com and the IT Dept; creating and managing world class technology solutions.
Improving functionality, efficiency and traffic. Further improving the online sales processes within the Internet department; Search engine optimization/marketing, web analytics, email marketing, social networking and blogging.
Making AuctionDirectUSA.com the center of the online automotive universe.
(Privately Held; 1-10 employees; Internet industry)
January 2002 — August 2006 (4 years 8 months)
What have you done lately to improve your online performance?
Pretty websites don't drive your business; effective sites do.
Creating effective and award winning websites; Using proven SEO strategies to drive targeted traffic; Increasing ROI w/cost-effective & reliable hosting solutions; Building brands and improving online revenue.
Communications, Marketing & Technical Communications, 1988 — 1992
Web Technologies, Social Media, Writing, Cars, Developing Strong Partner & Vendor Relationships