
e-Marketing / Acquisition online
Paris Area, France

e-Marketing / Acquisition online
Paris Area, France
Working in Internet Industry since September 2004.
Strong expertise on Search Engine Marketing (Sponsored links)
Traffic acquisition (e-CRM, SEM, Affiliation) and analysis (user & site centric).
New Business (Partnership, e-shopping)
(Privately Held; Broadcast Media industry)
March 2008 — Present (1 year 5 months)
03/2008 à 09/2008: PSYCHOLOGIES MAGAZINE
Responsable eMarketing sur un projet de nouveau portail santé/bien-être dédié aux femmes et initié par Psychologies Magazine et Lagardère Active.
09/2008 à aujourd'hui: DOCTISSIMO
- Analyse d'audience (tableaux de bord, analyse et reporting)
- Acquisition de trafic (SEM, CRM, affiliation)
- Développement du New Business (lancement e-boutique, AdSense, Partenariats)
- Etudes: (benchmark, étude de notoriété, enquêtes, sondages)
(Privately Held; Marketing and Advertising industry)
April 2006 — March 2008 (2 years)
Gestion des campagnes de liens sponsorisés d'une dizaine d'annonceurs.
(Government Agency; 51-200 employees; Computer Software industry)
September 2004 — October 2005 (1 year 2 months)
Dernière année d'étude en Alternance
(Public Company; 1001-5000 employees; JAVA; Computer Hardware industry)
September 2002 — September 2003 (1 year 1 month)
Licence en alternance
Master , IMC , 2001 — 2005
New technologies, internet, art and design, vintage shopping