
Director of Product Management at Excite - GoAdv Group
Rome Area, Italy

Director of Product Management at Excite - GoAdv Group
Rome Area, Italy
- Director of Product Management at Excite - GoAdv Group (Media Production and Online Marketing).
GoAdv is an independent online media company editing a wide network of websites visited by 15.4 million Unique Users (January '08) per month in 8 European markets: UK, Germany, Netherlands, France, Italy, Spain, Sweden and Poland.
In October 2007 GoAdv completed the acquisition of European web property Excite.
The GoAdv Group is listed on the Alternext Market of NYSE-Euronext in Paris as of August 1st 2007.
- Chief Marketing Officer and Managing Director at GoAdvertising Ltd - GoAdv Group (Media Production and Online Marketing).
- Chief Operating Officer at GoAdv srl (Media Production and Online Marketing).
- Web Marketing Manager at ADVance srl (Online Marketing).
- Account Supervisor at Studio Più spa (Advertising).
- Web Marketing Consultant at Publimedianet srl (Media Production and Online Marketing)
- Web Content Manager at www.italiaimprese.com (Media Production and Online Marketing).
Search Engine Marketing (Paid Search - Google AdWords, Yahoo Search Marketing, Microsoft adCenter - and SEO), Business Development, Account Management, Affiliate Networks (TradeDoubler, Commission Junction, Zanox, Affilinet), Internet Strategies, Product Management, Web Copy Writing.
(Public Company; 51-200 employees; Internet industry)
January 2008 — Present (7 months)
- Starting up, managing and supporting a 25-people Product Team
- Developing business and dealing with the Group main partners: Google, Ask, Yahoo and Kelkoo
- Reporting to the Group Chief Executive Officer
(Public Company; 51-200 employees; Internet industry)
January 2007 — December 2007 (1 year)
- Starting up GoAdvertising Limited in Dublin (Ireland)
- Managing the Irish Headquarters
- Recruiting, managing and supporting a 25-people team
- Developing and implementing Online Marketing and Business strategies
- Dealing with the Group main partners: Google, Ask, Yahoo and Kelkoo
- Reporting to the Group Chief Executive Officer
(Privately Held; 11-50 employees; Internet industry)
December 2005 — December 2006 (1 year 1 month)
- Recruiting, managing and supporting a 15-people Marketing Team
- Developing and implementing Online Marketing and Business Strategies
- Dealing with the Company main partners: Google,Yahoo and Kelkoo
- Working closely with the CTO to define requirements and implementing content management systems
- Reporting to the Chief Executive Officer
(Privately Held; 11-50 employees; Internet industry)
November 2003 — November 2005 (2 years 1 month)
- Starting up, managing and supporting a 5-people Marketing Team
- Implementing and managing Search Engine Marketing Campaigns (Google AdWords, Yahoo Search Marketing, Miva)
- Dealing with Affiliate Networks (TradeDoubler, Commission Junction, Zanox) and developing Direct Deals
- Reporting to the Chief Executive Officer
(Privately Held; 11-50 employees; Marketing and Advertising industry)
April 2001 — October 2003 (2 years 7 months)
As an Account Executive (and then Supervisor), I was in charge of
- Handling my Clients Advertising Budget
- Advising Clients on the right Communication Strategy,
- Analyzing Market Trends,
- Developing Media Strategies with the Media Department.
(Privately Held; 11-50 employees; Internet industry)
January 2001 — March 2001 (3 months)
(Privately Held; 1-10 employees; Internet industry)
June 2000 — December 2000 (7 months)
Modern Languages, Information and Communication, 1994 — 2000
Sci-Fi (Dune, Star Wars and The Matrix), Fantasy (Tolkien and Rowling), Politics, Religion, English History, Shakespeare, Search Engine Marketing.
Institute of Directors in Ireland