Cindy Emch

Current

• Communications Coordinator at Frameline
• Performer at Emchy

Past

• Web Copywriter at Help Each Other, Inc.
• Editorial Manager and Marketing at Jaman
• Distribution and Community Manager at Atom.com, a division of MTV Networks

• Programming Manager at Atom.com, part of MTV Networks
• Content & Marketing Specialist at AtomFilms
• Program Manager at AIDS, Medicine and Miracles
• Executive Assistant at SF LGBT Community Center
• Arts & Entertainment Intern at SF Bay Guardian
• Program Coordinator at Frameline
• Outreach Coordinator at Frameline
• Freelance Writer at American Sexuality Magazine
• Freelance Writer at RedEye Magazine
• Interim Editor at DM International
• HR/Accounting Assistant at Stormy Leather

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11 more...

Education

• Michigan State University

Recommended

18 people have recommended Cindy

Connections

209 connections

Industry

Entertainment

Websites

• My Website
• My Blog

Cindy Emch’s Summary

I have studied cross platform entertainment, marketing trends, and the intersecting lines of pop culture and consumer consumption across the American market since 1992. Through my work for multi-national corporations like Viacom and for smaller non-profit arts agencies, I have developed an integrated view of the types of media and content that can appeal to a wide range of cross cultural and identity specific demographics. I also know how to juggle deadlines, keep a team on track and ensure that all company materials stay on brand and are executed with the highest quality standards. Plus, I play a mean accordion :).

Cindy Emch’s Specialties:

I work online promoting, sourcing, discovering and spreading the gospel of film, social networks and community. I have a keen eye for hot viral and traditional content and have a historical knowledge of pop culture and how those past influences feed into future trends. I am a solid and fast writer able to deliver copy that is variant in tone depending on the business needs and the intended demographic.

Cindy Emch’s Experience

• Communications Coordinator

  Frameline

  (Non-Profit; Motion Pictures and Film industry)

  February 2009 — Present (6 months)

  • Serve as point of contact for Frameline public relations firms
  • Ensure that information on Frameline website is consistently updated and accurate
  • Maintain and coordinate communications about Frameline programs and activities
  • Work with staff to strategize campaigns, partnerships, activities and content to drive web traffic
  • Identify relevant events and industry markets for promotional opportunities
  • Coordinate with Distribution Director on new release communications strategies
  • Maintain relationships with Institutional market journals and review publications
  • Develop and maintain communications strategies with key constituents
  • Identify cross-market & intra-programmatic opportunities
  • Produce collateral materials and oversee design & print contractors when relevant
  • Oversee and implement promotional offers
  • Management of Frameline e-communications and social networking tools
  • Identify communications solutions and new online opportunities as needed

• Performer

  Emchy

  (Entertainment industry)

  September 1980 — Present (28 years 11 months)

  Cindy is an accordion player for the bands Rhubarb Whiskey (www.myspace.com/rhubarbwhiskey) and Vagabondage (www.myspace.com/vagabondageband).
  
  She has also toured, performed and published her poetry / essays in in therejournal.com, LodestarQuarterly.com, "It's So You: 35 Women on Fashion, Beauty and Personal Style." edited by Michelle Tea and Tough Girls 2: More Down and Dirty Dyke Erotica" edited by Lori Selke.
  
  She has been invited to perform both her music and poetry up and down the California Coast including the 515 Orchard Performance Space, K'vestch, SF Pride Writers Stage and the Hubba Hubba Revue (East Bay Express's Best Burlesque Show).
  
  She founded the Queer Open Mic in San Francisco, and was the host/curator from 2004 - 2008.
  
  Emch is also a spoken word curator for the National Queer Arts Festival (2005/2006/2007) and tends to stick her fingers into many other performance and film related pots.

• Web Copywriter

  Help Each Other, Inc.

  (Internet industry)

  February 2009 — March 2009 (2 months)

  This is a freelance copywriter position responsible for digestingsite content, and identifying trouble areas. The position required a Web 2.0 writing style that is authentic, specific and engaging.
  
  Position Description Specifics:
  • Write copy for navigation and system-generated email.
  • Understand / enforce brand tone and voice across brand platforms
  • Contribute to the creation of browse taxonomy and search terms.
  • Develop on-brand nomenclature schemes for standardizing naming.
  • This position works directly with the CEO and Creative Director.

• Editorial Manager and Marketing

  Jaman

  (Privately Held; Internet industry)

  March 2008 — February 2009 (1 year)

  -Responsible for the tone and language for all three versions of Jaman’s consumer entertainment site.
  -Managed editorial team of full-time and freelance writers
  -Partnered with content Acquisitions team to provide recommendations on films and content that speak to Jaman’s international and domestic audience viewing habits.
  -Worked with media team to set timelines and deliverables of content
  -Responsible for editing all copy (marketing and on-site), writing weekly email communications, and developing promotional copy for seasonal and price sensitive promotions.

• Distribution and Community Manager

  Atom.com, a division of MTV Networks

  (Public Company; 10,001 or more employees; Internet industry)

  October 2007 — March 2008 (6 months)

  Community Management
  -Propose new ways to acquire and retain new community members and work to strengthen our relationships with top Online fans.
  -Post information to the community through the site when new product information is available.
  -Manage content, promotions and communites on AtomUploads.com
  
  Distribution Management
  -Primary point of contact for distribution affiliates (cable operators, Internet services and mobile carriers).
  -Primary point of contact with marketing team to coordinate marketing programs with distribution affiliates.
  -Participage in the development of marketing strategies to build brand awareness and excitement for Atom.com in local markets to drive transactions, subscriptions and overall usage.
  -Facilitate local marketing/promotional initiatives in partnership with any distribution affiliate across cable, Internet and mobile.
  -Ensure the timely delivery of film, television and music content to all points of distribution.

• Programming Manager

  Atom.com, part of MTV Networks

  (Public Company; 10,001 or more employees; Entertainment industry)

  January 2006 — October 2007 (1 year 10 months)

  Site programmer for AtomFilms.com and AddictingClips.com.
  
  Manage editorial placement of short form media across two of the leading industry film & video websites.
  Manage creative assets / copy production for film promotion and ensure that assets are integrated with marketing initiatives.
  Work with technical and legal teams to ensure usability and compliance of UGC media site.
  Produce weekly promotional newsletter to highlight and showcase content to our diverse consumer base.
  Perform online / viral marketing of select films
  Manage scheduling pipeline of content for onsite and syndication partners.
  Provide programmatic support for sales initiatives.
  Create tailored programmatic packages for partners.

• Content & Marketing Specialist

  AtomFilms

  (Privately Held; 51-200 employees; Entertainment industry)

  August 2005 — December 2005 (5 months)

  Support the AtomFilms Content Acquisitions team:
  o Review content submitted by filmmakers and animators
  o Update and maintain Intranet pages providing information about upcoming content
  o Source new content on the Web and, as requested, at film screenings
  o Respond to requests for information from content creators
  Perform AtomFilms marketing and distribution functions:
  o Manage the distribution of AtomFilms content, information, and materials to online and offline partners
  o Perform online / viral marketing of select films
  o Create marketing collateral
  o Monitor Web traffic statistics
  o Identify and recommend new marketing activities beneficial to AtomFilms

• Program Manager

  AIDS, Medicine and Miracles

  (Non-Profit; 1-10 employees; Health, Wellness and Fitness industry)

  January 2005 — August 2005 (8 months)

  Plan, organize and publicize spiritual health and renewal retreat for people living with AIDS and HIV. 150+ attendees and 30+ workshops offered over a 3 day weekend.

• Executive Assistant

  SF LGBT Community Center

  (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

  December 2003 — June 2005 (1 year 7 months)

  Primary support / calendar management for Executive Director.
  Inclusing managing press and public appearances.

• Arts & Entertainment Intern

  SF Bay Guardian

  (Privately Held; 51-200 employees; Newspapers industry)

  September 2003 — December 2003 (4 months)

  Researched, selected, and provided copy for weekly cultural events.
  Wrote and copyedited film and literary reviews and articles.

• Program Coordinator

  Frameline

  (Non-Profit; 1-10 employees; Motion Pictures and Film industry)

  November 1998 — August 2003 (4 years 10 months)

  Programmatic Responsibilities
  Wrote film program notes and promotions
  Fact checked / proofread festival catalog for film titles and information
  Researched films and solicit entries
  Assisted journalists / academics with research and fact checking via film archive (6500+ files)
  Assisted with programmatic and curatorial decisions
  Introduced filmmakers, sponsors, and pertinent guests prior to film screenings
  
  Festival Operations Responsibilities
  Wrote and designed 250+ page San Francisco International Lesbian & Gay Film Festival (SFILGFF) daily operations manual
  Designed and distributed guest accreditation form to participating filmmakers and film industry professionals
  Advised Operations, Events, Hospitality and Volunteer departments

• Outreach Coordinator

  Frameline

  (Non-Profit; 1-10 employees; Motion Pictures and Film industry)

  November 1998 — August 2003 (4 years 10 months)

  Outreach Responsibilities
  Conducted outreach to grow pool of Festival / Grant applicants
  Created partnerships with community organizations to enable group exposure and outreach via the SFILGFF
  Targeted diverse local organizations and provide them with co-presenting opportunities and/or complimentary tickets to specific screenings (6000-10,000 tickets donated annually)
  Researched and presented 1-3 minute introductions about participating organizations prior to screenings
  Representative for SFILGFF at film festivals, media arts organizations and professional organizations through the year

• Freelance Writer

  American Sexuality Magazine

  (Educational Institution; 11-50 employees; Writing and Editing industry)

  July 2003 — August 2003 (2 months)

  Film Reviewer for July issue

• Freelance Writer

  RedEye Magazine

  (Privately Held; 1-10 employees; Writing and Editing industry)

  February 2002 — February 2002 (1 month)

  Freelance Interviewer/Writer for Activist Hip Hop Magazine

• Interim Editor

  DM International

  (Privately Held; 1-10 employees; Writing and Editing industry)

  October 1998 — December 1998 (3 months)

  Interim Managing Editor for three small market publications
  Wrote/solicited reviews, articles, artwork
  Copy edited articles

• HR/Accounting Assistant

  Stormy Leather

  (Textiles industry)

  February 1997 — October 1998 (1 year 9 months)

  Managed accounts receivable / payable.
  Managed account collections.
  Managed confidential employee records.
  Managed dispersement of company mail.
  Worked interdepartmentally to ensure efficient and organized informational systems.

Cindy Emch’s Education

• Michigan State University

  BA , English , 1992 — 1996

  Within Major - special focus in film and LGBT studies.
  
  Minors in Art History & Telecommunications
  Dean’s List 1993-1996

  Activities and Societies:

  Disc Jockey, WDBM Student Radio
  Disc Jockey, WLFT Cable Student Radio

Additional Information

Cindy Emch’s Websites:

• My Website
• My Blog

Cindy Emch’s Interests:

The coming together of online media, pop culture, politics and social networking to create a more dynamic, innovative, creative and progressive world.

Cindy Emch’s Groups:

Queer Open Mic
National Queer Arts Festival
Pirate Cat Radio
Bitch Magazine
Femina Potens
SF Literation Front
Bowery Poetry Club
Downtown Music Gallery, BAWIFT

•    MSU Alumni Association
•    Online Advertising Professionals
•    LGBT Professional Network - Global
•    Viacom Alumni
•    Social Media Marketing
•    Bay Area Women in Film & Media
•    Vote No On Prop 8: Unfair & Wrong
•    Jaman Alumni
•    Social Entertainment Professionals

Cindy Emch’s Honors:

Michigan State University Talent Scholarship for Creative Writing, 1992-1994
Excellence in Journalism Award, Detroit News 1988
Poetry Editor, Charisma Magazine, Howell High School 1988

Cindy Emch’s Contact Settings

Interested In:

• reference requests
• getting back in touch