
Graphic & Web Designer, Independant Consultant
Dallas/Fort Worth Area

Graphic & Web Designer, Independant Consultant
Dallas/Fort Worth Area
Named after a purple billboard in Paris, Elysa was destined to be a designer before she was even born. Elysa Rice is a native Texan who is a graphic designer by profession and hobby.
She believes having a keen eye for design is a blessing and a curse. She finds inspiration all around her, but hates bad design; she can not fully appreciate a restaurant with a poorly designed menu.
When Elysa is not critiquing the typography of the world around her, she finds blogging as an outlet for her creativity. She started GenPink as a way to connect with fellow twenty somethings about the day to day challenges of the so called quarterlife crisis. Since the launch of GenPink, Elysa has become very involved with the large online community of other twenty somethings.
She enjoys all things related to technology and is a self-proclaimed blonde computer nerd. She has a great love of music, as well as art. She lives life to the fullest, making each day the best it can be.
Proficient in Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Dreamweaver, Fireworks, Adobe Acrobat Professional and Quark.
Graphic Design in a wide variety of business, marketing, branding and advertising programs, logo and identity design; web design, publication design, collateral design; and packaging.
(Graphic Design industry)
March 2008 — Present (1 year 5 months)
(Sole Proprietorship; Myself Only; Graphic Design industry)
May 2004 — Present (5 years 3 months)
• Freelance design business providing graphic design services and consultation to small businesses
• Concept and design of complete branding packages including logo design and collateral
• Custom design websites with emphasis on expanding online marketing
(Privately Held; 201-500 employees; Printing industry)
June 2006 — December 2007 (1 year 7 months)
• Substantial hands-on creative & production experience in a fast paced environment
• Complete process from design to prepress and file preparation for large and small scale commercial offset, lithographic & letterpress printing
• Brochure, direct mail, catalog and other printed communication development
(Privately Held; 51-200 employees; Graphic Design industry)
March 2004 — June 2006 (2 years 4 months)
• Creating and managing corporate branding guidelines and maintaining consistency in all visual mediums
• Redesigned and rebuilt the corporate website and 10 subsidiary websites
• Photography and poster design for various Real Estate clients of Sigma including various apartment complexes in the DFW area
(Privately Held; 201-500 employees; Graphic Design industry)
December 2002 — May 2003 (6 months)
• Pre-press and pre-flight assistance to designers
• Production work and design on catalog development and various multi-page printed pieces
• Photo editing including color correction, clipping paths, and detail manipulation
• Assistance with photo shoot set up including props and lighting
BFA , Communication Design , 2001 — 2005
2000 — 2001
Dallas Society of Visual Communicators, DFW AIGA (American Institute of Graphic Artists)