
Client Services Director at 3 Acres & A Cow (Renegade Pte Ltd)
Singapore

Client Services Director at 3 Acres & A Cow (Renegade Pte Ltd)
Singapore
2 more...
Specialized in International Merchandising; encompasses all the activities related to the global business aspects of developing, promoting, marketing and managing apparel items from design concept to the time when such items reach the end consumer.
Pursuing my career in Brand Management and Business Development; with experience in creating my own business, I acquired deeper understanding and interpreting the economic macro-scenerio, to forecast and analyse the changes which characterise the fashion system, to assess the strengths and weaknesses of competitors, to segment and monitor the market to attain a more advantageous market, image and economic-financial results. These skills are crucial in today's hyper-competitive marketplace as consumer has become more independent, informed and demanding; competition has become keener, more aggressive and more global.
Online portfolio - www.elsiet.com
- Branding and identity
- Corporate identity conceptualization and design (Visual Identity & Uniforms)
- Business consulting for SMEs
- Fashion Consultant
(Marketing and Advertising industry)
May 2009 — Present (7 months)
To develop a business division under the parent company- Renegade, specialising in SME marketing. 3 Acres and a Cow is Asia’s SME-exclusive brand and marketing communications company. Specialists in low budget marketing, 3 Acres and a Cow trains SMEs for D.I.Y marketing, manages SME marketing projects, and offers an outsource marketing department option.
Apparel Design & Merchandising , International Merchandising , 2000 — 2003