Sr Lead Visual Designer IV at Yahoo (Yahoo Video/Jumpcut)
San Francisco Bay Area
- Current
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- Art Director/ Lead Visual Designer at Yahoo (Jumpcut)
- Photographer/ Stylist / Jewelry Designer at Elsakawai
- Past
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- Sr Lead Designer at Jumpcut
- Sr Lead Visual Designer - AIM / AIM Community at AOL
- Creative Director/ Lead Designer at Mediaweave/ Ri Soft System
- Creative Manager at Phonenix Commerce - Kuala Lumpur, Selangor, Malaysia
- Creative Head / Lead Designer at Ximnet Corporation - Malaysia
- Designer at Ximnet Corporation
- Graphic Designer / Advertising Consultancy at Fireballgraphic Kuala Lumpur, Selangor, Malaysia
- Education
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- California College of the Arts
- Rhode Island School of Design
- Saito Academy of Graphic Arts
- Recommended
-
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- Industry
- Design
- Websites
Elsa Kawai’s Summary
- A cross media visual designer works in Print, Web, Interaction design, branding , photography and campaign design (POP)
Currently working on :
Next generation of video community ~
Elsa Kawai’s Specialties:
Interaction Design
Web User Interface
Visual design
Branding
Photography
Jewelry Design
Product Design
Photography
Concept / Advertising Campaign
Print Design
Softwares :
CSS/HTML, Flash, ActionScript, PHP, Dreamweaver,Photoshop,Illustrator,Freehand
Elsa Kawai’s Experience
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Art Director/ Lead Visual Designer
Yahoo (Jumpcut)
(Public Company; Online Media industry)
June 2007 — Present (1 year)
-Design innovative video website integrate with all of Yahoo's properties
and partners
- Re Brand Yahoo Video
- Establish the brand guideline and voice for Yahoo Video
- Conceptualized the player for all Yahoo! including the homepage, Yahoo.com
-Executed a new video strategy and implemented new ads format that will change the competitive layout of the industry. -
Photographer/ Stylist / Jewelry Designer
Elsakawai
(Non-Profit; Myself Only; Non-Profit Organization Management industry)
June 2005 — Present (3 years)
- An Experimental photographer , which encompass fine art, advertising, fashion, nature and landscape, architectural, food, abstract, lifestyle and portraiture.
- Creating new Metal and fuse glass jewelry design -
Sr Lead Designer
Jumpcut
(Broadcast Media industry)
June 2007 — July 2007 (2 months)
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Sr Lead Visual Designer - AIM / AIM Community
AOL
(Public Company; Online Media industry)
October 2004 — June 2007 (2 years 9 months)
* Participate in concept development, design ideation, and detailed specification of visual designs.
* Translate product requirements into a best-of-breed user interface design and visual experience.
* Creating new idea and concept design and Successfully communicate conceptual ideas and design rationale
* Produce design specifications, storyboards, scenarios, design prototypes.
* Create visual designs that address business, brand, partner, market, and user requirements, including design and production of screen layouts, color palettes, typography, iconography and interface elements.
* Collaborate with interaction designers and researchers to refine the user experience.
* Help to define long-term user experience strategy.
* Contribute to a culture of innovation and teamwork.
* Innovate! -
Creative Director/ Lead Designer
Mediaweave/ Ri Soft System
(Online Media industry)
November 2002 — November 2004 (2 years 1 month)
Direct in-house advertising unit and design team, working in
interactive and print media.
-Develop design solutions ranging from corporate
communications to information systems and interactive media. (e-commerce,
websites, user interface, print, branding, screensaver, visual presentation)
-Work on 3-4 projects at a given time; successfully completed in excess of 40
projects in 18 months.
-Develop and maintain Mediaweave branding & identity; created
corporate style guide to ensure coherent visual standard for Mediaweave. -
Creative Manager
Phonenix Commerce - Kuala Lumpur, Selangor, Malaysia
(Broadcast Media industry)
2002 — 2002 (less than a year)
-Full responsibility for Phoenix Commerce’s marketing design materials and
branding.
-Art Direction of creative department of 11 designers/programmers.
-Directed and worked with freelancers and overseas branches. -
Creative Head / Lead Designer
Ximnet Corporation - Malaysia
(Design industry)
2001 — 2002 (1 year)
-Extensive experience in advertising, promotion print publications, web sites,
and multimedia application development.
-Conceptualized, planned and developed ideas for projects and campaigns.
-Key Positions included Art Direction, leading a team of 3 designer. -
Designer
Ximnet Corporation
(Online Media industry)
2000 — 2001 (1 year)
- Working closely with Print, web, and interactive project.
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Graphic Designer / Advertising Consultancy
Fireballgraphic Kuala Lumpur, Selangor, Malaysia
(Design industry)
1999 — 2000 (1 year)
-Design Execution.
-Created company’s image and advertising campaign.
-Designed new product packaging and P.O.P
Elsa Kawai’s Education
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California College of the Arts
Jewelry & Metal 2007 — 2007
Metalsmithing and jewelry processes. Study various techniques for cutting metal, methods of joinery, soldering, forming, fabrication, and various means of surface treatment.
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Rhode Island School of Design
Continuing Education 2004 — 2004
- Activities and Societies:
- Interactive Flash MX, Dreamwreaver
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Saito Academy of Graphic Arts
1, Graphic Design and Advertising, 1997 — 1999
Additional Information
Elsa Kawai’s Websites:
Elsa Kawai’s Interests:
New technology, Visual design, Photography, product design, jewelry and fashion design.
Elsa Kawai’s Honors:
The 2005 SXSW Web Awards, American Design Award 2005,AdesAward 2004, May 1 Reboot 2004 Award, 03-04 International Association of Web Master and Web Designer Award, E- Creative Awards - Website Of the day, Finalist in packaging design contest Nestle, Malaysia,1st prize winner in Mc Donald’s Mc Teddy Bears Creative Design Display 99, Malaysian Finalist in the “ Manchester in Malaysia T- Shirt motif design competition” 98 award by HM Queen Elizabeth II and HRH The Duke Of Edinburgh, Best Student Award from Saito Academy of Art, Malaysia, AOLPHOTOBLOG - Interview, Best Off Portuguese magazine ( BestOff International Photographer), Published Work : Inaugural Issue FALL 2005, Published Work on Flickr.com - Most interesting/ Outstanding photos category, Published Product Design at Shiny Shiny, Heso Japanese Culture Magazine, Featured Artist Interview @ Project Three™, Featuring in a gallery in Italy –( FORMA / Centro Internazionale di Fotografia07)
Elsa Kawai’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
