Elliott Ng

Current

Co-Founder, VP of Marketing at UpTake Inc.
Principal at Ng Ventures, LLC

Past

Director, Interactive Marketing at Intuit Inc.
Co-Founder, Vice President and Board Director at Loyalty Matrix, Inc.
Co-Founder, Vice President and General Manager at Netcentives, Inc.

Co-Founder, and Chief Financial Officer at Netcentives, Inc.
Associate at McKinsey & Co.
Sr. Product Manager at Microsoft Corporation

see less...

3 more...

Education

Harvard Business School
Harvard University

Recommended

28 people have recommended Elliott

Connections

500+ connections

Industry

Internet

Websites

Elliott Ng’s Summary

Want to connect?
Email - (firstname) at ngventures dotcom
US Mobile - +1-415-987-8686

=== UpTake is HIRING! ===
1. P/T Office Manager - http://bit.ly/officemanager

2. Ruby on Rails Engineer - http://bit.ly/rubygod

More jobs at: http://www.uptake.com/jobs.html

Help us source the full-time engineer & get a $2009 Ritz-Carlton Getaway!
=== === === === === ===

Elliott is Co-Founder & VP of Marketing for UpTake Networks, a venture-backed travel search startup. Backed by Trinity Ventures & Shasta Ventures, the company launched in May 2008 and has grown 20%+ monthly since launch.

Elliott has also advised & invested in China-related or cross-border deals, including 2DuNet, an IDG/Qiming Ventures-backed startup establishing B2B automotive marketplaces, and Jinwei, a SEO/Web Analytics outsourcing company. He also sponsors and writes for CNReviews.com, a blog about China's internet culture and technology. Elliott is actively looking for China-oriented investment/advisory opportunities in online travel, education, automotive, marketing services and health.

Elliott has founded and successfully exited several startups, including Netcentives Inc. (backed by Mayfield Fund & NEA, IPO on NASDAQ in 1999) and Loyalty Matrix (Acquired by Responsys in 2007).

Elliott Ng’s Specialties:

Entrepreneurship: venture-backed start-up experience, select angel investing
Customer Acquisition: Search Engine Optimization (SEO), Search Engine Marketing (SEM), word of mouth, social media marketing (SMM)
Conversion: e-commerce, multi-channel marketing
Customer Engagement: Online community, loyalty & retention strategy

Elliott Ng’s Experience

Co-Founder, VP of Marketing

UpTake Inc.

(Internet industry)

March 2007 — Present (2 years 9 months)

I co-founded UpTake.com, a new travel search engine that helps people figure out where to go, what to do, and where to stay--all based on the largest collection of travel-related word-of-mouth on the Web. UpTake's travel database is now the largest in the world, with over 20 mm facts and opinions about U.S. travel. We launched in May 2007, grown 20%+ month-over-month, and in April 2008 announced that we are at 1 mm unique visits/month. My job at the company is to get Web traffic, and make money on the traffic.
Principal

Ng Ventures, LLC

(Internet industry)

November 2005 — Present (4 years 1 month)

Ng Ventures LLC (伍氏创业发展有限公司) invests in, advises, and consults to US and Chinese start-up companies with a cross-border focus.

- Investing in and co-leading CNReviews, a blog about China's internet culture and technology
- Advised and invested in Jinwei Technology Ltd., a Shanghai-based internet marketing outsourcing company focused on Web analytics and SEO
- Advised and invested in 2DuNet, a Shanghai-based automotive startup which closed a Series A round led by Qiming Partners, Mustang Ventures, and IDG Ventures.
- Assisted United Automotive Association (China) Ltd. (UAA) in securing a Series A round led by Legend Capital.
- Consulted to Cross Country Group on their China market entry strategy.
Director, Interactive Marketing

Intuit Inc.

(Public Company; 5001-10,000 employees; INTU; Computer Software industry)

June 2003 — October 2005 (2 years 5 months)

Responsible for interactive marketing programs for QuickBooks franchise at Intuit. Accelerated Web revenue growth from 7% to over 50% annualized growth rate. Tactics include interactive trials/demos, affiliate program, Search Engine Marketing (SEM) and Optimization (SEO), and new QuickBooks community site.
Co-Founder, Vice President and Board Director

Loyalty Matrix, Inc.

(Privately Held; 11-50 employees; Management Consulting industry)

September 2001 — April 2003 (1 year 8 months)

Co-founded company, a provider of business intelligence solutions enabling clients to reduce customer attrition and increase retention and loyalty. Served top brands including: Yahoo!, Starwood Hotels, Gap Inc., and Peet's Coffee.
Co-Founder, Vice President and General Manager

Netcentives, Inc.

(Public Company; 201-500 employees; Marketing and Advertising industry)

February 1998 — September 2000 (2 years 8 months)

Co-founded and build company from inception to IPO. Netcentives was a pioneering provider of Internet-enabled CRM, loyalty and direct marketing solutions to more than 240 top companies including: E*TRADE, Microsoft, American Express, and AOL. During my tenure, I was responsible for staff of 30+ people across Product Management, Consumer Marketing, and Account Management with P&L responsibility for the largest division, which achieved a $40 mm run-rate by 2000. Unfortunately, we spent too much money and sold the company to CMGI and Cendant (Trilegiant) in a distress situation in 2001.
Co-Founder, and Chief Financial Officer

Netcentives, Inc.

(Public Company; 51-200 employees; Marketing and Advertising industry)

June 1996 — January 1998 (1 year 8 months)

Co-founded ventured-backed company with Eric Tilenius (a super talented guy and personal friend of mine!). Served as founding CFO of venture, developed business plan and financials, validated customer needs, recruited Board, initial executive team and advisors, and raised $12 million in early-stage financing from Infinity Capital, Draper Fisher Jurvetson, NEA, and the Mayfield Fund.
Associate

McKinsey & Co.

(Privately Held; 5001-10,000 employees; Management Consulting industry)

June 1995 — September 1995 (4 months)
Sr. Product Manager

Microsoft Corporation

(Public Company; 10,001 or more employees; MSFT; Computer Software industry)

June 1991 — July 1994 (3 years 2 months)

Elliott Ng’s Education

Harvard Business School

MBA , Business , September 1994 — June 1996
Harvard University

AB , Social Studies , September 1987 — June 1991

Additional Information

Elliott Ng’s Websites:

Elliott Ng’s Interests:

entrepreneurship, social ventures, blogosphere, China, adventure travel, family travel, family, food: sushi, Japanese food, Sichuan food, Cantonese food, Hangzhou food, Hunan food, Beijing comfort food, cheap Mexican dives, Peruvian food, California cuisine.