Internet Marketing Executive and Entrepreneur
San Francisco Bay Area
- Current
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- Co-Founder, VP of Marketing at UpTake Inc.
- Past
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- Principal at Ng Ventures, LLC
- Director, Interactive Marketing at Intuit Inc.
- Co-Founder, Vice President and Board Director at Loyalty Matrix, Inc.
- Co-Founder, Vice President and General Manager at Netcentives, Inc.
- Co-Founder, and Chief Financial Officer at Netcentives, Inc.
- Associate at McKinsey & Co.
- Sr. Product Manager at Microsoft Corporation
- Education
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- Harvard Business School
- Harvard University
- Recommended
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17 people have recommended Elliott - Connections
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500+
connections
- Industry
- Internet
- Websites
Elliott Ng’s Summary
I've successfully founded and exited several start-ups and now am part of UpTake.com, focused on the "long tail" of travel. I also founded a new blog CNReviews.com, which aims to bridge East and West on key areas of cultural differences, entrepreneurship, travel, and social media.
Elliott Ng’s Specialties:
Entrepreneurship: venture-backed start-up experience, select angel investing
Acquisition: Search Engine Optimization (SEO), Search Engine Marketing (SEM), word of mouth, social media marketing (SMM)
Conversion: e-commerce, multi-channel marketing
Engagement: Online community, loyalty & retention strategy
Elliott Ng’s Experience
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Co-Founder, VP of Marketing
UpTake Inc.
(Internet industry)
March 2007 — Present (1 year 8 months)
I'm currently at UpTake.com, a new travel search application that helps people figure out where to go, what to do, and where to stay--all based on the aggregate word-of-mouth on the Web about travel. We've collected and analyzed over 20 mm facts and opinions about travel, and am in the process of building the biggest travel database. Lots of cool stuff about this venture: semantic analysis, lots of data and collective intelligence, search, crazy Russian natural language scientist who is into caving...
On the side, I founded CNReviews.com, a group blog about the China blogosphere, independent China travel, China entrepreneurship, and cultural differences...all in the hopes of building bridges and greater understanding between East and West. -
Principal
Ng Ventures, LLC
(Privately Held; 1-10 employees; Internet industry)
November 2005 — December 2006 (1 year 2 months)
Consulting and advisory services to start-up companies in US and China.
- Advised and invested in 2DuNet, a Shanghai-based automotive startup which closed a Series A round led by Qiming Partners, Mustang Ventures, and IDG Ventures.
- Assisted United Automotive Association (China) Ltd. (UAA) in securing a Series A round led by Legend Capital.
- Consulted to Cross Country Group on their China market entry strategy. -
Director, Interactive Marketing
Intuit Inc.
(Public Company; 5001-10,000 employees; INTU; Computer Software industry)
June 2003 — October 2005 (2 years 5 months)
Responsible for interactive marketing programs for QuickBooks franchise at Intuit. Accelerated Web revenue growth from 7% to over 50% annualized growth rate. Tactics include interactive trials/demos, affiliate program, Search Engine Marketing (SEM) and Optimization (SEO), and new QuickBooks community site.
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Co-Founder, Vice President and Board Director
Loyalty Matrix, Inc.
(Privately Held; 11-50 employees; Management Consulting industry)
September 2001 — April 2003 (1 year 8 months)
Co-founded company, a provider of business intelligence solutions enabling clients to reduce customer attrition and increase retention and loyalty. Served top brands including: Yahoo!, Starwood Hotels, Gap Inc., and Peet's Coffee.
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Co-Founder, Vice President and General Manager
Netcentives, Inc.
(Public Company; 201-500 employees; Marketing and Advertising industry)
February 1998 — September 2000 (2 years 8 months)
Co-founded and build company from inception to IPO. Netcentives was a pioneering provider of Internet-enabled CRM, loyalty and direct marketing solutions to more than 240 top companies including: E*TRADE, Microsoft, American Express, and AOL. During my tenure, I was responsible for staff of 30+ people across Product Management, Consumer Marketing, and Account Management with P&L responsibility for the largest division, which achieved a $40 mm run-rate by 2000. Unfortunately, we spent too much money and sold the company to CMGI and Cendant (Trilegiant) in a distress situation in 2001.
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Co-Founder, and Chief Financial Officer
Netcentives, Inc.
(Public Company; 51-200 employees; Marketing and Advertising industry)
June 1996 — January 1998 (1 year 8 months)
Co-founded ventured-backed company with Eric Tilenius (a super talented guy and personal friend of mine!). Served as founding CFO of venture, developed business plan and financials, validated customer needs, recruited Board, initial executive team and advisors, and raised $12 million in early-stage financing from Infinity Capital, Draper Fisher Jurvetson, NEA, and the Mayfield Fund.
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Associate
McKinsey & Co.
(Privately Held; 5001-10,000 employees; Management Consulting industry)
June 1995 — September 1995 (4 months)
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Sr. Product Manager
Microsoft Corporation
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
June 1991 — July 1994 (3 years 2 months)
Elliott Ng’s Education
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Harvard Business School
MBA, Business, September 1994 — June 1996
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Harvard University
AB, Social Studies, September 1987 — June 1991
Additional Information
Elliott Ng’s Websites:
Elliott Ng’s Interests:
entrepreneurship, social ventures, blogosphere, China, adventure travel, family travel, family, food: sushi, Japanese food, Sichuan food, Cantonese food, Hangzhou food, Hunan food, Beijing comfort food, cheap Mexican dives, Peruvian food, California cuisine.
Elliott Ng’s Groups:
Abundant Life Christian Fellowship (ALCF), Hua Yuan Science and Technology Association (HYSTA), Asia America MultiTechnology Association (AAMA)
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CSPA -
Netcentives Alumni
Elliott Ng’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
