Strategic Marketing Executive
Greater Nashville Area
- Current
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- Marketing at Tom Jackson
- Senior Consultant at WestGate Marketing
- Past
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- VP Marketing at Weston Entertainment
- President at RHYTHM HOUSE RECORDS
- Past National President, Chairman & Executive Committee at Alpha Kappa Psi
- Senior Consultant at MARKETING STRATEGIES
- consultant at kelly bank
- President at Stout Advertising
- Education
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- Texas State University-San Marcos
- Recommended
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3 people have recommended Elliott - Connections
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108
connections
- Industry
- Entertainment
- Websites
Elliott Cunningham’s Summary
Accomplished marketing strategist with a 20+ year career that is distinguished by impressive achievements in driving marketing initiatives that have generated outstanding returns. Strategic thinker and planner with broad-based experience that provides a foundation for a unique “positioning” approach to sales, marketing, and advertising. Proven track record in producing results-oriented, award-winning promotions and advertising, and highly successful music albums, television shows, radio and television commercials, films, videos, and musical and entertainment productions. Fascinated by ideas, thrives on achievement, takes ownership for commitments, and drawn to the process of learning. Develops a strong sense of pride in employees and team members. Maintains the highest degree of honesty and integrity.
Elliott Cunningham’s Specialties:
Strategic Market Planning • Product Introduction • Pricing • Packaging • Promotion • Advertising • Distribution • Sales Strategies • Budgeting & Forecasting • Media Strategies • Broadcast Promotions • Branding • Web Strategies • Music, Film, Television & Video Producing • Team Building & Leadership
Elliott Cunningham’s Experience
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Marketing
Tom Jackson
(Entertainment industry)
2008 — Present (1 year)
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Senior Consultant
WestGate Marketing
(Privately Held; 1-10 employees; Entertainment industry)
January 2007 — Present (2 years 7 months)
Creating Engaging Experiences:
Strategies, Promotions, Creative, Planning, Success -
VP Marketing
Weston Entertainment
(Privately Held; 201-500 employees; Entertainment industry)
January 2001 — April 2006 (5 years 4 months)
Diversified entertainment company (14 companies operating in Nashville, San Antonio and other Texas markets) involved in hospitality, media, music, and real property, including Sound Kitchen Recording Studio (home to major recording artists – Bruce Springsteen, Elton John, Keith Urban, Faith Hill, etc.), KVRP-FM/AM and KBHT-FM broadcast radio stations, Selectric Records, Deep Music Distributions, 3.1 Music Productions, Rio Plaza (40,000 sq. ft. entertainment facility), Michael Gregg Signature Homes, Johnny Rockets, Rita’s on the River, etc.
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President
RHYTHM HOUSE RECORDS
(Privately Held; 11-50 employees; Music industry)
January 1997 — December 2001 (5 years)
Independent record label that also produced critically recognized releases and developed quality relationships with radio, retail and media.
Held a lead role in developing marketing collateral and imaging for all releases, and worked with artists and managers to position releases in the market and worked singles to radio. -
Past National President, Chairman & Executive Committee
Alpha Kappa Psi
(Entertainment industry)
1989 — 1999 (10 years)
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Senior Consultant
MARKETING STRATEGIES
(Privately Held; 1-10 employees; Marketing and Advertising industry)
November 1988 — December 1997 (9 years 2 months)
Consulting firm specializing in marketing, promotion and turnaround consulting services.
Provided guidance, advice and solutions and facilitated implementation of strategic plans for clients. Partnered closely with owners, presidents and top executives developing marketing plans, selling systems, and branding and promotions, which included work in broadcasting, media relations, and programming. Managed multiple, concurrently running engagements that typically averaged three to six months each, and would often expand to 18 months to three years based on increases in responsibilities and outstanding achievements; never lost a company to bankruptcy when conducting turnaround consulting, and succeeded with each one. -
consultant
kelly bank
(Entertainment industry)
1990 — 1996 (6 years)
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President
Stout Advertising
(Privately Held; 11-50 employees; Marketing and Advertising industry)
April 1982 — May 1988 (6 years 2 months)
Award-winning advertising agency serving clients in diverse industries. Senior executive with responsibility for the overall management of the agency, and for providing marketing expertise and spearheading multimedia campaigns for clients.
Elliott Cunningham’s Education
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Texas State University-San Marcos
BBA , Marketing , 1974 — 1979
- Activities and Societies:
- Alpha Kappa Psi
Additional Information
Elliott Cunningham’s Websites:
Elliott Cunningham’s Interests:
Strategic Market Planning • Product Introduction • Pricing • Packaging • Promotion • Advertising • Distribution • Sales Strategies • Budgeting & Forecasting • Media Strategies • Broadcast Promotions • Branding • Web Strategies • Music, Film, Television & Video Producing • Team Building & Leadership
Elliott Cunningham’s Groups:
Alpha Kapp Psi
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Executive Suite -
Alpha Kappa Psi -
Music and Entertainment Professionals -
Grace Center Franklin -
The Chief Marketing Officer (CMO) Insititute -
Brentwood Cool Springs Chamber of Commerce -
Linked Local in NE Nashville, TN
Elliott Cunningham’s Honors:
Honored with thirteen awards (Merit Radio, Merit Specialty Ad, Merit Outdoor, etc.) from the S.A. Advertising Federation and American Advertising Federation, Received the Gospel Music Association’s Dove Nomination for Retail Packaging and Rock Album of the Year, named in International Who’s Who and as “Outstanding Young Man in America” by the U.S. Jaycees, and given the National Gold Distinguished Service Award & Alumni Silver Distinguished Service Award from Alpha Kappa Psi Professional Business Fraternity.
Elliott Cunningham’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
