
Sr. Search Engine Marketing Manager
Greater Los Angeles Area

Sr. Search Engine Marketing Manager
Greater Los Angeles Area
Ellerton is a heavy-hitting paid search manager with a background in numerous verticals, including automotive, health care, debt management, B2C/B2B tech, education, and many others. He has experience managing large (six figure monthly) budgets, achieving and exceeding client/company goals. He has managed projects with clients ranging from the Fortune 50 all the way down to small business, and has years of agency experience.
An expert in data analysis, Ellerton fully understands paid search's value chain. He uses his search expertise combined with Excel abilities to drive strategy that converts. People who have seen Ellerton use Excel at speed are in awe. Ellerton understands the proper implementation of complex paid search campaigns involving great landing pages, ad creative testing, proper keyword mixes, and so forth. He understands what kind of search strategy it requires to break through the clutter, and all of the elements that go into well executed paid search management (Quality Score, campaign structure, etc etc.)
In addition to SEM, Ellerton has experience building links and search engine optimizing web content for a number of properties, including Motor Trend & Automobile Mag. He orchestrated social media marketing strategies to populate links and build traffic.
Ellerton earned his M.B.A. in Marketing from SDSU, specializing in Branding, Market Research, and Consumer Behavior, amongst other subjects. He also earned his B.A. from UCSD.
E-Mail: ellertonw ............[at]..............hotmail -- DOT -- com
*Search Engine Marketing (Pay Per Click) strategy and management
*Google AdWords Certified (who isn't?)
*YSM Ambassador (program now defunct)
*Analytics (Google Analytics, Omniture)
*Landing Page Optimization, A/B Testing
*Experience with 2nd Tier Search/PPC providers (Ask.com, MSN, Vibrant Media, Ingenio, Looksmart)
*In-depth reporting (expert Excel understanding, Pivot Tables, Lookups, etc.)
*SEO on-page best practices
*Link building
*Social Media Marketing strategy and implementation
(Public Company; ABTL; Automotive industry)
August 2009 — Present (4 months)
(Privately Held; Internet industry)
September 2008 — July 2009 (11 months)
Managing client relationships and PPC campaigns in Google, Yahoo, and MSN for numerous clients, including debt management, education, home improvement e-commerce, investment, and B2B. Strategy creation and implementation.
(Privately Held; Marketing and Advertising industry)
November 2007 — September 2008 (11 months)
Managed SEM spend for Earthbound Media Group's clients in the education & healthcare verticals. Google, Yahoo, MSN. Increased account performance and lowered CPAs vs. takeover of accounts.
(Marketing and Advertising industry)
April 2007 — November 2007 (8 months)
Worked on Research in Motion account, grew in-depth data analysis skills, gained advanced knowledge of Microsoft Excel. Applied data analysis techniques into platforms for action. Developed Pay Per Click reporting expertise.
(Public Company; 5001-10,000 employees; Publishing industry)
November 2006 — April 2007 (6 months)
Performed social media marketing and linkbuilding for traffic and SEO purposes via Digg, Reddit, Fark, forums, and other avenues of the internet. Exposure to StumbleUpon as an excellent tool for linkbaiting. Also performed light SEO on articles about cars (created unique META Titles, Descriptions, Keywords, etc).
Master's In Business Administration ( MBA ) , Marketing , 2006 — 2008
Coursework:
Branding
Consumer Behavior
Market Research (SPSS)
Communication Strategies
Managerial Economics
Business Ethics
Sales Management
Product Innovation
Statistical Analysis
Quality and Productivity Management
GPA: 3.4
B.A. , Political Science (Major), History (Minor) , 2003 — 2006
-Finished degree in three years
-Provost's Honor list three quarters
-GPA 3.4
Sports cars
UCSD Provost's Honors Winter Quarter 05, Spring Quarter 05, Winter Quarter 06