Ellerton Whitney, MBA

Current

Search Engine Marketing Analyst at Autobytel

Past

Sr. Paid Search Manager at WebMetro
Sr. Search Engine Marketing Specialist at Earthbound Media Group
SEM Specialist at SEMDirector (Covario)

Social Media Marketing (Primedia / Automotive.com) at Source Interlink

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Education

San Diego State University-California State University
University of California, San Diego

Recommended

11 people have recommended Ellerton

Connections

436 connections

Industry

Internet

Websites

My Blog

Ellerton Whitney, MBA’s Summary

Ellerton is a heavy-hitting paid search manager with a background in numerous verticals, including automotive, health care, debt management, B2C/B2B tech, education, and many others. He has experience managing large (six figure monthly) budgets, achieving and exceeding client/company goals. He has managed projects with clients ranging from the Fortune 50 all the way down to small business, and has years of agency experience.

An expert in data analysis, Ellerton fully understands paid search's value chain. He uses his search expertise combined with Excel abilities to drive strategy that converts. People who have seen Ellerton use Excel at speed are in awe. Ellerton understands the proper implementation of complex paid search campaigns involving great landing pages, ad creative testing, proper keyword mixes, and so forth. He understands what kind of search strategy it requires to break through the clutter, and all of the elements that go into well executed paid search management (Quality Score, campaign structure, etc etc.)

In addition to SEM, Ellerton has experience building links and search engine optimizing web content for a number of properties, including Motor Trend & Automobile Mag. He orchestrated social media marketing strategies to populate links and build traffic.

Ellerton earned his M.B.A. in Marketing from SDSU, specializing in Branding, Market Research, and Consumer Behavior, amongst other subjects. He also earned his B.A. from UCSD.

E-Mail: ellertonw ............[at]..............hotmail -- DOT -- com

Ellerton Whitney, MBA’s Specialties:

*Search Engine Marketing (Pay Per Click) strategy and management
*Google AdWords Certified (who isn't?)
*YSM Ambassador (program now defunct)
*Analytics (Google Analytics, Omniture)
*Landing Page Optimization, A/B Testing
*Experience with 2nd Tier Search/PPC providers (Ask.com, MSN, Vibrant Media, Ingenio, Looksmart)
*In-depth reporting (expert Excel understanding, Pivot Tables, Lookups, etc.)
*SEO on-page best practices
*Link building
*Social Media Marketing strategy and implementation

Ellerton Whitney, MBA’s Experience

Search Engine Marketing Analyst

Autobytel

(Public Company; ABTL; Automotive industry)

August 2009 — Present (4 months)
Sr. Paid Search Manager

WebMetro

(Privately Held; Internet industry)

September 2008 — July 2009 (11 months)

Managing client relationships and PPC campaigns in Google, Yahoo, and MSN for numerous clients, including debt management, education, home improvement e-commerce, investment, and B2B. Strategy creation and implementation.
Sr. Search Engine Marketing Specialist

Earthbound Media Group

(Privately Held; Marketing and Advertising industry)

November 2007 — September 2008 (11 months)

Managed SEM spend for Earthbound Media Group's clients in the education & healthcare verticals. Google, Yahoo, MSN. Increased account performance and lowered CPAs vs. takeover of accounts.
SEM Specialist

SEMDirector (Covario)

(Marketing and Advertising industry)

April 2007 — November 2007 (8 months)

Worked on Research in Motion account, grew in-depth data analysis skills, gained advanced knowledge of Microsoft Excel. Applied data analysis techniques into platforms for action. Developed Pay Per Click reporting expertise.
Social Media Marketing (Primedia / Automotive.com)

Source Interlink

(Public Company; 5001-10,000 employees; Publishing industry)

November 2006 — April 2007 (6 months)

Performed social media marketing and linkbuilding for traffic and SEO purposes via Digg, Reddit, Fark, forums, and other avenues of the internet. Exposure to StumbleUpon as an excellent tool for linkbaiting. Also performed light SEO on articles about cars (created unique META Titles, Descriptions, Keywords, etc).

Ellerton Whitney, MBA’s Education

San Diego State University-California State University

Master's In Business Administration ( MBA ) , Marketing , 2006 — 2008

Coursework:
Branding
Consumer Behavior
Market Research (SPSS)
Communication Strategies
Managerial Economics
Business Ethics
Sales Management
Product Innovation
Statistical Analysis
Quality and Productivity Management

GPA: 3.4

Activities and Societies:

Participated in Business Consulting Program as a marketing and branding consultant for the H.G. Fenton development company.
University of California, San Diego

B.A. , Political Science (Major), History (Minor) , 2003 — 2006

-Finished degree in three years
-Provost's Honor list three quarters
-GPA 3.4