Ellerton Whitney, MBA

Current

• Sr. e-Marketing Account Analyst at WebMetro

Past

• Sr. Consultant, Strategic Online Marketing at Earthbound Media Group
• Search Engine Marketing Specialist at Earthbound Media Group
• SEM Specialist at SEMDirector (Covario)

• Social Media Marketing (Primedia / Automotive.com) at Source Interlink
• Online Marketing & Database Manager at TheLaw.net

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2 more...

Education

• San Diego State University-California State University
• University of California, San Diego

Recommended

9 people have recommended Ellerton

Connections

414 connections

Industry

Marketing and Advertising

Ellerton Whitney, MBA’s Summary

A well-rounded, Adwords-certified search engine marketing professional, Ellerton has performed search engine marketing in numerous verticals, including health care, debt management, B2C/B2B tech, education, and many others. He has managed projects with clients ranging from the Fortune 50 all the way down to small business.

Ellerton is an expert in data analysis, fully understand search engine marketing's value chain. He uses his expertise in Excel amongst other tools to execute the proper implementation of complex paid search campaigns involving multi-variate testing, ad creative testing, and different keyword mixes across multiple search engines. He understands what kind of search strategy it requires to break through the clutter.

In addition to SEM, Ellerton has experience search engine optimizing content for a number of web properties, including Motor Trend & Automobile Mag. As an avid car enthusiast, he orchestrated social media marketing campaigns utilizing Web 2.0 sites such as Reddit, Digg, Yahoo! Answers, and bulletin boards to populate links and build traffic.

Ellerton earned his M.B.A. in Marketing from SDSU, specializing in Branding, Market Research, and Consumer Behavior, amongst other subjects. He also earned his B.A. from UCSD.

E-Mail Address: ellertonw ............[at]..............hotmail -- DOT -- com

Ellerton Whitney, MBA’s Specialties:

*Search Engine Marketing (Pay Per Click) strategy and management
*Google AdWords Certified
*Yahoo Search Marketing Ambassador
*Analytics (Google Analytics, Hitbox, Omniture)
*Landing Page Optimization, A/B Testing, MVT
*Experience with Second Tier Search/PPC providers (Ask.com, MSN, Vibrant Media, Ingenio, Looksmart)
*In-depth reporting (expert Excel understanding, Pivot Tables, Lookups, etc.)
*SEO on-page best practices
*Link building
*Social Media Marketing strategy and implementation

Ellerton Whitney, MBA’s Experience

• Sr. e-Marketing Account Analyst

  WebMetro

  (Privately Held; Internet industry)

  September 2008 — Present (11 months)

  Managing client relationships and PPC campaigns in Google, Yahoo, and MSN for numerous clients, including debt management, education, home improvement e-commerce, investment, and B2B. Strategy creation and implementation.

• Sr. Consultant, Strategic Online Marketing

  Earthbound Media Group

  (Privately Held; Marketing and Advertising industry)

  June 2008 — September 2008 (4 months)

  Finding advanced solutions to complex marketing problems. Offering expertise in search engine marketing, search engine optimization, landing page optimization (A/B testing, multi-variate testing -- Optimost and Google Website Optimizer), content management systems, digital asset management, marketing resource management, web strategy, and site architecture and redesign, amongst other areas.

• Search Engine Marketing Specialist

  Earthbound Media Group

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  November 2007 — May 2008 (7 months)

  Managed SEM spend for Earthbound Media Group's clients in the education vertical. Google, Yahoo, MSN. Increased account performance and lowered CPAs vs. takeover of accounts.

• SEM Specialist

  SEMDirector (Covario)

  (Marketing and Advertising industry)

  April 2007 — November 2007 (8 months)

  Worked on Research in Motion account, grew in-depth data analysis skills, gained advanced knowledge of Microsoft Excel. Applied data analysis techniques into platforms for action. Developed Pay Per Click reporting expertise.

• Social Media Marketing (Primedia / Automotive.com)

  Source Interlink

  (Public Company; 5001-10,000 employees; Publishing industry)

  November 2006 — April 2007 (6 months)

  Performed social media marketing and linkbuilding for traffic and SEO purposes via Digg, Reddit, Fark, forums, and other avenues of the internet. Exposure to StumbleUpon as an excellent tool for linkbaiting. Also performed light SEO on articles about cars (created unique META Titles, Descriptions, Keywords, etc).

• Online Marketing & Database Manager

  TheLaw.net

  (Legal Services industry)

  September 2003 — November 2006 (3 years 3 months)

  Manage e-mail and search engine marketing campaigns to drive sales of legal software for lawyers and paralegals. Maintained software database of content.

Ellerton Whitney, MBA’s Education

• San Diego State University-California State University

  Master's In Business Administration ( MBA ) , Marketing , 2006 — 2008

  Coursework:
  Branding
  Consumer Behavior
  Market Research (SPSS)
  Communication Strategies
  Managerial Economics
  Business Ethics
  Sales Management
  Product Innovation
  Statistical Analysis
  Quality and Productivity Management
  
  GPA: 3.4

  Activities and Societies:

  Participated in Business Consulting Program as a marketing and branding consultant for the H.G. Fenton development company.

• University of California, San Diego

  B.A. , Political Science (Major), History (Minor) , 2003 — 2006

  -Finished degree in three years
  -Provost's Honor list three quarters
  -GPA 3.4

Additional Information

Ellerton Whitney, MBA’s Interests:

Driving and working on cars. Mountain bike riding.

Ellerton Whitney, MBA’s Honors:

UCSD Provost's Honors Winter Quarter 05, Spring Quarter 05, Winter Quarter 06