Ellen Hsu

Retail Entrepreneur with E-commerce Expertise

Location: Portland, Oregon Area
Industry: Apparel & Fashion

As a LinkedIn member, you'll join 225 million other professionals who are sharing connections, ideas, and opportunities.

See who you and Ellen Hsu know in common
Get introduced to Ellen Hsu
Contact Ellen Hsu directly

View Ellen's full profile

Ellen Hsu's Overview

Current

Boutique Owner at Vintalier

Past

Marketing Manager at Motech Industries, Inc. Solar BU
Interactive Producer at ID Branding
Digital Communications Producer at Nike

Web Content Developer at Intel
Senior Technical Writer at San Diego Supercomputer Center
Web/Graphic Designer at Virtual Reality Medical Center

see less

see all

Education

Marylhurst University
Portland Sewing
University of California, San Diego

Project Management Institute (PMI)

see less

see all

Recommendations

11 people have recommended Ellen

Connections

259 connections

Grand Opening was a success! Thanks for all who stopped in. You're all so lovely & supportive. I feel so happy to be in this neighborhood! #pearldistrict #nwportland #portland #grandopening #vintage #shopping

Boutique Owner

Vintalier

2011 – Present (2 years) Portland, OR

• Managing production of the brick-and-mortar retail store and concurrent advertising & promotions.
• Handling all functions including buying, accounting, sales, marketing, and merchandising.
• Managing inventory of over 500 items of vintage apparel, shoes, accessories, and home decor.
• Analyzing sales and inventory turnover to identify best-selling categories and profit margins.
• Preparing all accounting and financial planning statements including budgets, balance sheets, and P&L's.
• Managing social media marketing on Facebook, Twitter, Pinterest, Instagram, WordPress, and MailChimp.
• Started a direct-to-consumer e-commerce vintage boutique at Vintalier.com and Etsy.
• Produced the Vintalier.com website including visual and usability design, content management, QA, and some custom coding.
• Blogged in 2009 to collect product and consumer trends on nearly a daily basis.
• Created personas and mood boards to understand consumer needs and target markets.
• Styled models for a multi-day photo shoots.

Marketing Manager

Motech Industries, Inc. Solar BU

Public Company; 1001-5000 employees; 0TC:6244; Renewables & Environment industry

2009 – 2010 (1 year) Tainan, Taiwan and Newark, Delaware

• Launched new products after a recent U.S. acquisition in parallel with product creation. After the launch, >$20M worth of product sold out for two consecutive quarters.
• Created presentations for the strategic and creative direction of advertising campaigns. Worked with an annual budget of ~$100K.
• Revamped the corporate website, helping 30 stakeholders across 4 different languages.

Interactive Producer

ID Branding

Privately Held; 11-50 employees; Marketing and Advertising industry

2008 – 2008 (less than a year) Portland, OR

• Managed web production for a small business and Intel’s data management system.
• Wrote SOWs, estimated budgets and schedules, and recruited talent. Average budgets $50-60K.

Digital Communications Producer

Nike

Public Company; 10,001+ employees; NKE; Sporting Goods industry

2006 – 2008 (2 years) Beaverton, OR

• Served as interim Senior Digital Manager ensuring accuracy and timeliness of communications; facilitated progress and motivation during leadership and IT transitions and functional changes.
• Cleaned 48% of the intranet in obsolete sites and recouped an estimated $340K in annual costs.
• Began as Web Publisher managing 250+ internal clients and collaborated on an 8-person team.

Web Content Developer

Intel

Public Company; 10,001+ employees; INTC; Semiconductors industry

2005 – 2006 (1 year) Hillsboro, OR

• Contributed to the rollout of Intel 3.0 branding while launching product sites monthly.
• Initiated improvement of ticket handling and TeamSite process by analyzing hand-off times.

Senior Technical Writer

San Diego Supercomputer Center

Educational Institution; 201-500 employees; Information Technology and Services industry

2004 – 2005 (1 year) La Jolla, CA

• Transitioned a 400-page, cross-departmental website to an upgraded server and reduced storage consumption by over 40%.
• Collaborated with systems engineers to write detailed technical documentation on the installation, use and optimization of high performance terascale computing technology.
• Developed an extensive user survey to define the mission and objectives of user services.

Web/Graphic Designer

Virtual Reality Medical Center

2002 – 2004 (2 years)

• Successfully launched an e-commerce project from conception to completion including seller relations, photography, installation, and payment processing and shipping.
• Designed print and web advertising materials including brochures, cards, book photography, and two websites.

Marylhurst University

Master of Business Administration (M.B.A.), Marketing

2011 – 2012

Grade: 3.7 GPA

Classes included: Marketing Communications, Market Research, Marketing Management, E-Business, Economics, Financial Methods, Quantitative Analysis, Organizational Behavior, Global Management, and Capstone Project (Strategic Plan).

Portland Sewing

Certificate, Apparel Entrepreneur

2011 – 2012

Classes included: Marketing and PR, Market research, Event Production, Merchandising, Costing, Sourcing, Apparel business plan, Boutiques & buyers, Hiring a sales rep, Contracting, Beginning Sewing, Patternmaking, Fashion Illustration, Textiles, Fashion Portfolio.