Ellen Petry Leanse

Current

Brand Strategy and Marketing Communications, Google Enterprise at Google

Past

Advisor at Web History Center
Founder & CEO at 222do (Sole Proprietorship)
Director of Membership at Bigstep.com

Principal at Ellen Leanse Consulting (Sole Proprietorship)
Marketing Manager at Apple Computer, Inc.
User Evangelist at Apple

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Education

San Diego State University-California State University

Recommended

3 people have recommended Ellen

Connections

356 connections

Industry

Internet

Websites

Ellen Petry Leanse’s Summary

Ellen Leanse has guided companies in building market share and delivering value to customers for 25 years. With an emphasis on grassroots marketing, online media, social networks and custom application development, Ellen brings experience in strategic marketing, business development, user experience and interactive branding to the businesses she serves.

As Apple's first User Evangelist, Ellen pioneered outreach to online communities and brought measurable efficiencies to Apple's sales, product and support interactions. Her work shortened product development and marketing cycles, allowed Apple to quickly identify new opportunities, and engaged as ambassadors of the Apple brand.

Ellen has worked with Ribbit.com, Jajah, Oracle, Apple, NeXT, MCI, Samsung, CKS Partners, Acer, Bigstep.com, Menlo School and other clients to measurably increase acquisition, engagement and retention. She advises a small portfolio of early-stage Internet startups and several organizations focused on economic development in East Africa.

Ellen is a frequent speaker, Webinar instructor, and seminar leader on topics including online and social marketing.

Follow Ellen on Twitter: chep2m
Find Ellen on Facebook: Ellen Petry Leanse

Ellen Petry Leanse’s Specialties:

social media, user experience, Facebook, Application Development, mobile web, mobile application, open social, online marketing, online communities, Internet Marketing, Viral Marketing, blogging, microblogging, Facebook, Online Branding, Web 2.0, acquisition, retention

Brand and Identity
Marketing Strategy
Marketing to Women

Ellen Petry Leanse’s Experience

Brand Strategy and Marketing Communications, Google Enterprise

Google

(Public Company; 10,001 or more employees; GOOG; Internet industry)

October 2008 — Present (10 months)

Guiding marketing communications and brand strategy for Google's Enterprise Division.
Advisor

Web History Center

(Internet industry)

2007 — 2008 (1 year)
Founder & CEO
222do (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Internet industry)

June 2007 — April 2008 (11 months)

Developer of the Facebook "List" application (www.applications.facebook.com/listing), an active and viral practical application for the Facebook platform.
Director of Membership

Bigstep.com

(Privately Held; 51-200 employees; Internet industry)

1999 — 2000 (1 year)

Led all member content, activation and promotional stragegies for award-winning venture-backed startup focused on small business productivity.
Principal
Ellen Leanse Consulting (Sole Proprietorship)

(Sole Proprietorship; Computer Software industry)

1991 — 1999 (8 years)

Customer retention and Evangelism strategies for Fortune 500 and start-up enterprises.
Marketing Manager

Apple Computer, Inc.

(Public Company; Marketing and Advertising industry)

1981 — 1990 (9 years)

Founded Apple's first outreach to customer communities and early online networks (1985 -1990). Led product localization for the Macintosh introduction (1984). Drove intercontinental product marketing communications and introductions (1981-1983).
User Evangelist

Apple

(Internet industry)

1981 — 1990 (9 years)

Ellen Petry Leanse’s Education

San Diego State University-California State University

B.S. , International Marketing , 1976 — 1981

• Fluent in business and colloquial Spanish
• Conversant in French

Activities and Societies:

• Minors in French and Art History
• Funded 100% of college education and living expenses through part-time work
• Served as Executive Director of San Diego’s World Trade Association, an export promotion and international business development/education agency (501c3), during Junior and Senior years of college
• Conducted business operations and seminars in Spanish, Portuguese and French

Additional Information

Ellen Petry Leanse’s Websites:

Ellen Petry Leanse’s Interests:

crew, rowing, contemporary art, mobile computing, East Africa, micro-business, microfinance, entrepreneurship, writing, mosaic, travel, social networks, Twitter, Facebook, Spanish, screenwriting