Publishing and marketing professional developing online strategies and evangelizing social media
Greater New York City Area
- Current
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- Director of Marketing at John Wiley and Sons
- Past
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- Marketing Manager at Van Nostrand Reinhold/ITP (International Thompson Publishing)
- Information Specialist at American Institute of Physics
- Electronic Products Specialist at Facts on File
- Sales Assistant at Diamandis Communications aka Hachette Publications
- Education
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- State University of New York at Albany
- New Rochelle Academy
- Recommended
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10 people have recommended Ellen - Connections
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500+
connections
- Industry
- Publishing
- Websites
Ellen Gerstein’s Summary
Self-confessed book and gadget geek finds a way to bring her two passions together - marketing computer books, web sites and e-content solutions. Committed to delivering results, with a long record of accomplishment in developing and implementing comprehensive marketing strategies that achieve business goals. Proven ability to deliver rapid market share growth and sales increases.
Ellen Gerstein’s Specialties:
Online Marketing, Book Publishing, Social Networking (Facebook, Twitter, MySpace) and Web 2.0, Leadership and Team Management, Email Marketing and Promotion, Partnering and Collaboration Programs, Go-To Market Strategies and Plans, Market Research, Search Engine Marketing and SEO, Sales Team Training, Direct Mail, Media Buying, Merchandising & Promotions, Blogging, Branding and Product Positioning, E-commerce strategies, Web Analytics, Mobile Marketing, Affiliate Marketing.
Ellen Gerstein’s Experience
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Director of Marketing
John Wiley and Sons
(Public Company; 1001-5000 employees; Publishing industry)
September 1994 — Present (14 years 11 months)
Director of Marketing for Technology, Architecture and Engineering programs. Oversee the marketing strategy of the #1 technology publisher, with industry-leading brands such as For Dummies, Wrox, Sybex and Visual. Manage team of 12 marketing specialists to efficiently and effectively promote books cross channel. Promoted to Marketing Director in 2002 from Senior Marketing Manager.
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Marketing Manager
Van Nostrand Reinhold/ITP (International Thompson Publishing)
(Public Company; 51-200 employees; Publishing industry)
August 1993 — August 1994 (1 year 1 month)
Marketing for computer, engineering and business list of over 150 titles per year, with annual frontlist and backlist revenues of $30 million. Was the lead for launch of CompuServe store and primary liason for IBM account. Promoted first book published on Internet business (Doing Business On The Internet by Mary Cronin) which sold 200K+ units.
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Information Specialist
American Institute of Physics
(Non-Profit; 201-500 employees; Publishing industry)
February 1990 — June 1993 (3 years 5 months)
Product manager for online services, including PiNET, the Physics Information Network; Physics Academic Software; SPIN and PHYS databases. Led training seminars on the organizations technology offerings, to internal sales and marketing staff as well as representatives from AIP's member societies. Responsible for innovate marketing strategies that led to 200% increase in PiNET membership in calendar year 1992.
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Electronic Products Specialist
Facts on File
(Public Company; 51-200 employees; Publishing industry)
June 1989 — June 1990 (1 year 1 month)
Worked with team that launched FoF's first electronic product, the 10 year database of the Flagship "Facts on File News Digest" on CD-ROM. Trained sales and marketing staff on use of the CD product. Supervised 4 member customer support team.
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Sales Assistant
Diamandis Communications aka Hachette Publications
(Public Company; 1001-5000 employees; Publishing industry)
October 1988 — June 1989 (9 months)
Did you see "The Devil Wears Prada"? It was like that, but without the amazing clothes. I assisted 26 classified advertising reps when I first joined. After about 6 months, they transitioned me to work with the travel sales specialist because I was able to mesh with her "challenging" personality. I left when I realized that advertising sales was not for me, and I was sick of "watching the phones". It was a great job where I learned a lot, but it was time to move on.
Additional Information
Ellen Gerstein’s Websites:
Ellen Gerstein’s Interests:
tennis, yoga, travel, reading, spending time with friends and family
Ellen Gerstein’s Honors:
Speaker and Moderator, BlogHer 08, "Blog to Book Redux" Panel
Speaker, AAP Book Publishing Boot Camp, Marketing Training session
Speaker, Online/CD-ROM Conference, sponsored by Information Today
Television Appearances:
"Unwrapped - Diner Desserts" (Food Network)
"Inside Edition" (syndicated), interview air date 10/09/2007
Ellen Gerstein’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
