Ellen Cowan

Current

VP Business Development at Pop!Tech
Guest Analyst, Web 2.0, Social Media and Social Networking at Institute for Corporate Productivity (i4cp)
Member & Coordinator Professional Development S.I.G. at Human Resources Association of New York (SHRM)

Consultant, Business Development Executive at Various Companies

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Past

Business Development Director at HiveLive
Marketing/Membership Committee at Aspen Institute Socrates Society
Guest Social Networking and Community Consultant at Thunderbird

Consultant, Director, Business Development at LinkedIn
Director Strategic Partnerships, Business Development & Sales at Roundpeg

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2 more...

Education

Universität Wien
San Francisco Conservatory of Music
Yale University

Cate School

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1 more...

Recommended

10 people have recommended Ellen

Connections

449 connections

Industry

Internet

Websites

Ellen Cowan’s Summary

My network is savvy, friendly and CONNECTED! Thank you!

Experience:
- 8 Years Online/Software Business Experience
- Fortune 500/Global 100
- Web 2.0, Emerging Technology, Social Networking
- Market Development & Lead Generation
- Consultative Sales & Account Development
- Revenue- & Solutions-Oriented Strategic Partnerships
- Channel and Direct Sales
- Sales/Marketing Liaison

What I do: create, innovate, facilitate, connect, brainstorm, research, author, present, moderate, market, sell, evangelize, make-it-happen.

Knowledge Base:
- Business Development with Marketing, HR & IT clients
- Internet Marketing & Communications Strategy
- Subscription Services, Web-based Applications
- Application Development, Custom Software
- Recruitment/Retention Strategy Consulting
- Sales/Marketing Recruiting
- Educational Technology

Areas of continued interest:
- Social Networks
- Marketing & Communications Strategy
- Human Capital & Talent Strategy
- Business Development

Ellen Cowan’s Specialties:

Expertise: social media strategy; sales and marketing consultant; internet solutions, advertising, communications, branding & marketing; channel development; human capital challenges; recruiting & retention solutions Outside Interests: classical music, jazz, appenzellers, wine, tennis, skiing

Ellen Cowan’s Experience

VP Business Development

Pop!Tech

(Non-Profit; Entertainment industry)

July 2009 — Present (6 months)

PopTech is a network of remarkable people, extraordinary conferences, powerful ideas & innovative projects that are changing the world... an ongoing conversation about science, technology and the future of ideas.
Guest Analyst, Web 2.0, Social Media and Social Networking

Institute for Corporate Productivity (i4cp)

(Privately Held; 51-200 employees; Human Resources industry)

May 2008 — Present (1 year 8 months)

The Technology Commons of the Institute for Corporate Productivity (i4cp), formerly the Human Resource Institute, is the only vendor-free network of corporations dedicated to human capital management (HCM) technologies.

i4cp is the world's largest private network of corporations focused on improving workforce productivity. i4cp connects corporate executives and human resource professionals from many of the world's top companies in an exclusive network that allows members to interact with industry experts as well as peers in other organizations. Members utilize thousands of pages of HR research and workforce productivity research on how to attract, develop and retain key assets: their employees.

In the i4cp technology commons areas, guest analysts provide strategic insight on market analysis, industry trends, emerging applications, best practice case studies, competitive comparisons and guidance for technology decision making, implementation, and adoption.
Member & Coordinator Professional Development S.I.G.

Human Resources Association of New York (SHRM)

(Human Resources industry)

November 2006 — Present (3 years 2 months)

Current Project: Valuing HR- partnering with the C-Suite
March 18, 2008, NYC: Panel discussion with Lawrence Zimmerman, CFO Xerox; Kathleen McCarthy, VPHR Thomson Corporation; Alice Snell, VP Market Research Taleo
Consultant, Business Development Executive

Various Companies

(Privately Held; 51-200 employees; Internet industry)

February 2000 — Present (9 years 11 months)

Project: Consultant, Business Development at LinkedIn

Channel development strategy, HR agency partnerships, human capital strategy. LinkedIn Corporate Solutions offer access to the power of the network with productivity tools for talent acquisition, human resources, new business prospects, and research.

Project: Consultant, Business Development, TMP Worldwide

Fortune 500/Global 100 market development, employment advertising and communications strategy, social network partnerships. TMP is a top 25 interactive agency and a consultative partner for global employment marketing, advertising and communications.

Consultant, Sales & Marketing, Thinkmap, Inc.

Brand launch into institutional/library/educational markets, channel development with resellers and consortia, direct and channel sales, bundling and OEM deals, partnerships, trade shows, marketing. Thinkmap develops a platform for developing applications that display and animate complex sets of interrelated information.
Business Development Director

HiveLive

(Privately Held; Internet industry)

July 2008 — July 2009 (1 year 1 month)

HiveLive offers the first community platform that seamlessly integrates social networks and information networks, enabling you to build flexible, custom-fit online enterprise (corporate) communities.

The fundamental advantage of the HiveLive LiveConnect Community Platform lies in its flexible "building block" approach to community design. The LiveConnect platform building blocks, or Hives™, support familiar community activities such as discussing, blogging, and collaborating. In addition, communities can be tailored to allow members to innovate and iterate in custom social media applications, supporting activities such as sharing images, brainstorming ideas, polling users, tallying votes, submitting questions, or building consensus.

Hives are built by menu-driven clicking instead of coding, so community customization is quick and efficient. LiveConnect also provides fine-grained permissions that give administrators unprecedented control.
Marketing/Membership Committee

Aspen Institute Socrates Society

(Public Policy industry)

December 2006 — December 2008 (2 years 1 month)

The Aspen Institute is an international nonprofit organization dedicated to enlightened leadership, open-minded exchange, & nonpartisan inquiry. Socrates Society is designed as a forum for emerging leaders. "Wisdom begins in wonder" - Socrates

Recent:
Whither Innovation: Can shortsighted and succeed? (Judy Estrin)
Cultural Challenges of Globalization (Shashi Tharoor)
Fundamentalism and Religion (Irshad Manji)
Is the Internet really neutral? (Esther Dyson)
Energy in the 21st Century: Can it be Secure? Sustainable? Affordable? (James Woolsey)
The Future of America Democracy (Michael Sandel)

Interested? Explore our group on LinkedIn or visit www.aspeninstitute.org/socrates/
Guest Social Networking and Community Consultant

Thunderbird

(Educational Institution; Higher Education industry)

May 2008 — July 2008 (3 months)

Thunderbird School of Global Management is the premier school for the MBA in International Business Management. The Thunderbird community serves academic programs, alumni and corporate partners and has recently announced plans for a Global Research and Knowledge Network to provide new insights into global management and breakthrough research in collaboration with leading businesses from around the world. I did a brief consulting engagement, addressing school leaders, online strategy and IT committees, regarding the possibilities for online community strategy and technology integration.
Consultant, Director, Business Development

LinkedIn

(Privately Held; 51-200 employees; Internet industry)

December 2007 — April 2008 (5 months)

Channel Development Strategy; Aligning LinkedIn with HR Agency Partnerships and HR Executives/Human Capital Community.

LinkedIn networks more than 20 million experienced professionals from around the world from150 industries. LinkedIn Corporate Solutions provide companies the greatest access to the power of the network with productivity tools to manage and share information, providing solutions for talent acquisition, human resources, new business prospects, research and more.
Director Strategic Partnerships, Business Development & Sales

Roundpeg

(Privately Held; 51-200 employees; Computer Software industry)

March 2000 — July 2002 (2 years 5 months)

Overall management of all aspects of the Roundpeg sales strategy and execution. Researched competitive landscape in order to pursue strategic business relationships and secure new revenue channels. Built partnership/channel program from the ground-up. Devised and authored partnerships agreements and contracts. Formed lead-generation, revenue-generation and marketing partnerships with over 35 industry companies in six verticals (Technology, Network, Wireless, iTV, Creative Agencies and Services). Partner Channel responsible for significant company revenue as well as maintaining and nurturing key business relationships that offered extensive corporate branding and marketing success. Major accounts in legal, health care, insurance, technology, media, and financial services.

Ellen Cowan’s Education

Universität Wien

Advanced Degree , 1997 — 1999
San Francisco Conservatory of Music

Masters , 1994 — 1997
Yale University

BA , 1990 — 1994
Cate School

1986 — 1990

Additional Information

Ellen Cowan’s Websites:

Ellen Cowan’s Interests:

international business, classical music, comparative religions, cultural anthropology, arts education, marketing/communications consulting, sales/marketing projects and consulting, brand presence, interpersonal communication, psychology, world music, jazz, mountains and coasts, wine country, family farms, sports of all kinds, dogs, creative projects, the arts, photography and galleries.

Ellen Cowan’s Groups:

The Aspen Institute Socrates Society (www.aspeninstitute.org)
Institute for Corporate Productivity (www.i4cp.com)
Human Resources Planning Society (www.hrps.com)
Society for Human Resources Management (www.shrm.org)
One World Symphony Community Music (www.oneworldsymphony.org/contr_commmusic.shtml)
Yale Alumni Association (www.yale.edu)
Cate School Alumni Association (www.cate.org)