Elizabeth Walker

Marketing Masters is a small business marketing company offering marketing and advertising expertise and services using the Duct Tape Marketing and Infusionsoft systems.We work with you step-by-step to create, install and run your marketing system.

What can we do together? You can make Marketing Masters your corporate marketing department, or ask us for coaching and training on a broad range of marketing subjects. Some clients ask us to manage specific communications projects.

Whatever you choose, we are revolutionizing the way small businesses grow.

Read the Marketing Masters eBook "This Man Wants to Wreck Your Kitchen" and other business building tips from the Marketing Masters (http://www.marketingmasters.ca/book.html) Get easy-to-apply, simple, step-by-step marketing tips you can use every day to build your business!

Download our recent free marketing info favorites:
The 10 Most Highly Recommended Activities for Technology Marketers, Manufacturers and Accounting & Financial Services.

Get lots more great free stuff on our web site, look at our Q&As and see our recent print ad samples.

Elizabeth Walker’s Specialties:

Toronto small business marketing firm, Duct Tape Marketing Coach, Infusionsoft Certified Marketing Automation Coach, advertising, direct marketing, events, public relations, marketing training

Elizabeth Walker’s Experience

Certified Marketing Automation Coach

Infusionsoft

(Privately Held; Marketing and Advertising industry)

July 2009 — Present (5 months)
President

Marketing Masters

(Marketing and Advertising industry)

August 2008 — Present (1 year 4 months)

Marketing Masters helps build busy businesses for technology, manufacturing and professional service organizations.

We show entrepreneurs and small businesses how get all the business they can handle and charge more for what they do, using the Duct Tape Marketing system.

Our best clients are independent professionals and business owners in a variety of industries with up to 100 employees, but little or no in-house marketing staff.

They have grown to where they are with little or no formal marketing but have become frustrated with their inability to “go to the next level.” They are tired of doing all or most of the strategic job of marketing. They are ready to move beyond reaction and event driven tactics. They need results.
Regional Guide, Eastern Canada and Midwest USA

Duct Tape Marketing

(Marketing and Advertising industry)

2007 — Present (2 years )

Duct Tape Marketing provides small business coaching and coaching, publishing, promoting, speaking and business development projects with companies such as Intuit, Microsoft, Sage Software, HP, AT&T and American Express. As one of four Regional Guides, I mentor new DTM coaches in the first 20 weeks of their engagement to ensure their success.
Lecturer

Schulich Executive Education Centre, York University

(Education Management industry)

1989 — Present (20 years )

For public seminars and in-house programs (Home Depot, Bell, Kellogg, Government of Ontario, Telesat) I provide training in business strategy, advanced account management for complex or solutions-based sales forces, and skills training in presentation effectiveness. I am on the the faculty of the Masters Certificate in Marketing Communications and Certificate in Business Skills for Managers.
President

20/20 Incite Advertising

(Public Company; 11-50 employees; Marketing and Advertising industry)

1999 — 2002 (3 years )

20/20 Incite relaunched PeopleSoft software prior to the company's acquisition, provided strategy counsel to Sprint, and created award-winning campaigns for national franchise retailers Japan Camera and Source for Sports
Executive VP, Managing Director

Cundari Integrated Advertising

(Privately Held; 51-200 employees; Marketing and Advertising industry)

1990 — 1999 (9 years )

Created the first interactive marketing program for Hewlett-Packard and direct marketing AOR, created packaging, print and television advertising and national promotions for packaged goods companies such as P&G. Hershey and Lever, and US restaurant chain Friendly's, AOR for BMW Canada
Managing Director

CMP Europe

(Marketing and Advertising industry)

September 1994 — December 1998 (4 years 4 months)

Joint venture between Cundari and Marketing Perspectives, based in London UK
Executive VP, Group Account Director

MacCann Erickson

(Public Company; 201-500 employees; Marketing and Advertising industry)

1989 — 1990 (1 year )

Packaged goods: Lever, Lipton, Mennen, J&J, Duracell, Nestle
Account Director

BBDO

(Public Company; OMC; Marketing and Advertising industry)

1987 — 1989 (2 years )

Business Development, Apple Computer, Labatt Beverages
Account Director

Enterprise

(Public Company; 51-200 employees; Marketing and Advertising industry)

1984 — 1987 (3 years )

IBM, Sealtest
Account Executive

Ogilvy & Mather

(Public Company; WPP; Marketing and Advertising industry)

1981 — 1984 (3 years )

American Express, Lever, Canadian Egg Marketing Agency, Ontario Egg Marketing Board