Elizabeth Marsten

Current

• Director of Search Marketing at Portent Interactive

Past

• HR/Facilities/Attorney Recruiter Coordinator at Graham & Dunn, P.C.
• Project Assistant/File Clerk at Schwabe, Williamson & Wyatt

Education

• University of Washington

Recommended

4 people have recommended Elizabeth

Connections

66 connections

Industry

Internet

Websites

• My Company
• My Blog
• Ornaments!

Elizabeth Marsten’s Summary

Co-Author of the now published: All In One Internet Marketing Reference for Dummies through Wiley Publishing with Ian Lurie, Marty Dickenson, Michael Becker and John Arnold! This book is 8 books in 1 and covers search optimization, paid search, web analytics, email marketing, mobile and social media. March 2009. I wrote book 4.

http://www.amazon.com/Marketing-All-Reference-Dummies-Computers/dp/0470413980/ref=sr_1_1?ie=UTF8&s=books&qid=1224889850&sr=1-1

Grew major client's negative ROI to an average 5:1 return on spend across 4 sites in less than a year on Google, Yahoo, MSN and Ask. Additional search engines tested as well, positive (2:1) results for Amazon and ABC.

Promoted from Specialist to Guru to Manager of PPC Team at Portent since 2006. Oversees day to day operations of PPC management, employees and overall consistency of the program, while maintaining my own client load, affiliate marketing management for Portent and currently under going training in Search Engine Optimization, with some dabbling in Project Management and herding interns.

Basically, I do it all.

For a good time, be sure to check out my presentation from SMX Advanced 2009 on Writing Killer Ad Copy!

Elizabeth Marsten’s Experience

• Director of Search Marketing

  Portent Interactive

  (Privately Held; Marketing and Advertising industry)

  June 2006 — Present (3 years 6 months)

  Manage budgets and performance of multiple client accounts and multiple campaigns for each client across several different search engines. Averages a 4:1 ROI for each client. Assist in researching alternative outlets for same clients to expand their reach in social networking and other paid search. Lead PPC Team in structure, accountability and education. Started as Specialist (2006) with no previous experience in PPC, grew to Guru status (2007) and promoted from Guru to Manager (July 2008). Regular contributor to company blog for pay per click optimization.
  
  Additionally now working in affiliate marketing, SEO, driving traffic, media buys and responsible for content additions and promotion to created blogs.
  
  Recently promoted to Director of Search Marketing (Oct 2009) of the PPC, SEO, Copy and Link Building teams. More fancy descriptions to come.

Elizabeth Marsten’s Education

• University of Washington

  BA , English Literature , 1997 — 2001

  President, Kendo Club at UW 1999-2001. Team Captain.
  2001 Women's Team USA Member, 11th World Kendo Championships

  Activities and Societies:

  Minor in Society & Justice.

Additional Information

Elizabeth Marsten’s Websites:

• My Company
• My Blog
• Ornaments!

Elizabeth Marsten’s Interests:

Kendo, crafts, christmas ornaments, skiing, hamsters sneezing

Elizabeth Marsten’s Groups:

Pacific NW Kendo Federation: Former Vice-President, Board Member. Current Team Captain. University of Washington Kendo Club (Advisor). Women's Team USA 2000 & 2003.

•    Kendo Business Professionals

Elizabeth Marsten’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch