Senior Marketing Professional: Specializing in Online Programs Management and Strategic Content Development
San Francisco Bay Area
- Current
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- Freelance Writer at My Own Company
- Past
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- Senior Marketing Communications Manager at Adobe Systems
- Web Marketing Program Manager at JetForm/Accelio
- Marketing Communications Consultant at My Company
- Web Content Manager/Web Content Specialist/Communications Specialist at Cognos Incorporated
- Communications Specialist at Corel Corporation
- Education
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- University of Ottawa / Université d'Ottawa
- Queen's University
- Recommended
-
5 people have recommended Elizabeth - Connections
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179
connections
- Industry
- Marketing and Advertising
- Websites
Elizabeth Kricfalusi’s Summary
Senior marketing and communications professional with 15 years of experience in strategic planning, program implementation, and content development.
Skills include: writing, editing, project management, graphic design (web and print), HTML and CSS coding, SEO/SEM, social networking, public speaking.
Elizabeth Kricfalusi’s Specialties:
Throughout my career, I’ve developed a strong reputation for:
* Finding innovative approaches for achieving business objectives
* Responding effectively to the unique needs of diverse stakeholders
* Asking the right questions up front to avoid potential problems down the line
* Reconciling budgetary, creative, and technical requirements and challenges
Elizabeth Kricfalusi’s Experience
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Freelance Writer
My Own Company
(Writing and Editing industry)
January 2005 — Present (5 years )
I write content for a wide range of customer-facing materials from web pages to white papers.
A developer colleague of mine once described me as "the most technical non-technical person I've ever worked with." My specialty is translating technical jargon into messaging that line-of-business managers can relate to.
My byline has also appeared in national publications such as Real Simple, Christian Science Monitor, Backpacker, Women's Adventure, and Sunset. -
Senior Marketing Communications Manager
Adobe Systems
(Public Company; Computer Software industry)
June 2002 — January 2005 (2 years 8 months)
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Web Marketing Program Manager
JetForm/Accelio
(Public Company; 501-1000 employees; Computer Software industry)
May 2001 — June 2002 (1 year 2 months)
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Marketing Communications Consultant
My Company
(Marketing and Advertising industry)
January 2000 — May 2001 (1 year 5 months)
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Web Content Manager/Web Content Specialist/Communications Specialist
Cognos Incorporated
(Public Company; 1001-5000 employees; Computer Software industry)
1995 — 2000 (5 years )
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Communications Specialist
Corel Corporation
(Public Company; Computer Software industry)
1995 — 1995 (less than a year)
Elizabeth Kricfalusi’s Education
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University of Ottawa / Université d'Ottawa
MBA , 1995 — 1999
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Queen's University
B.A. , 1979 — 1982
- Activities and Societies:
- News Editor for the Queen's Journal
House Chairman of Adelaide-Ban Righ Women's Residence
Additional Information
Elizabeth Kricfalusi’s Websites:
Elizabeth Kricfalusi’s Interests:
Travel, photography, environmental conservation, wildlife rehabilitation, hiking, social networking.
Elizabeth Kricfalusi’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
