Liz Randall

Current

Director of Communications at Kaenon Polarized
Co-Founder & CEO at group Y

Past

Manager of Corporate Communications at Spy Optic
Advertising & Public Relations Manager at Smith Optics
Special Projects Editor at TransWorld Media

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Education

University of California, Santa Cruz

Recommended

11 people have recommended Liz

Connections

253 connections

Industry

Public Relations and Communications

Websites

Liz Randall’s Summary

Successful brand strategist with ability to clearly define and communicate brand identity, build brand awareness and expand market share.

Liz Randall’s Specialties:

• Press Relations, Product Placement & Crisis Management
• Brand-specific Copy Development & Strategies
• Editorial/Media Presentations
• Web Communications--Content Development, Outreach and Maintenance
• Image & Branding Collateral Direction and Management
• Special Events Development & Communications Support

Liz Randall’s Experience

Director of Communications

Kaenon Polarized

(Privately Held; Consumer Goods industry)

November 2009 — Present (1 month)
Co-Founder & CEO

group Y

(Public Relations and Communications industry)

July 2006 — Present (3 years 5 months)

group Y is the original collective of professionals focused on Action Sports, Youth Marketing and Entertainment. Based in Southern California with a growing national reach, group Y boasts an active membership of the best and brightest these industries have to offer. Sharing insights from key decision makers at key brands, past speakers have included experts from companies such as Quiksilver, Burton, Oakley, MySpace, and ESPN. Through our events, outreach and on-line presence, group Y takes the work out of strategic networking and strengthens our entire industry in the process.
www.groupYnetwork.com.

In 2009 group Y created and produced the first-ever Action Sports Conference, which was held on-site at the X Games. Supported by ESPN, FUEL TV, Oakley, ASR, and other key industry sponsors, the success of the inaugural sold-out Action Sports Conference has ensured that this event will continue on for many future years to come. www.actionsportsconference.com.
Manager of Corporate Communications

Spy Optic

(Public Company; ORNG; Luxury Goods & Jewelry industry)

October 2006 — October 2008 (2 years 1 month)
Advertising & Public Relations Manager

Smith Optics

(Apparel & Fashion industry)

September 2002 — August 2005 (3 years )
Special Projects Editor

TransWorld Media

(Publishing industry)

January 2001 — September 2002 (1 year 9 months)