Elizabeth Brooks

Current

• Advisor at Emotional Branding

Past

• Chief Marketing Officer ( CMO ) at REAL D
• EVP Marketing (Interim) at WeFi
• EVP, Marketing at GoTV Networks, Inc.

• Senior Vice President, Business Development at Buy.com
• Senior Vice President, Creative at Bertelsmann Music Group
• Vice President, Marketing at Napster, Inc.
• Senior Director, A&R at Sony Music Entertainment

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Recommended

24 people have recommended Elizabeth

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Website

Elizabeth Brooks’s Summary

Elizabeth has extensive senior-level experience in marketing, brand development and company strategy, derived from a background which includes the original Napster, senior positions in the music industry, and management roles at startups covering consumer Internet, mobile, digital media/entertainment technologies, and ecommerce. Her unusual skill set in content, digital, and brand creation lends Elizabeth a unique perspective on consumer behavior, especially as regards digital media and disruptive technologies.
As head of marketing at Napster, Elizabeth participated firsthand in the digital entertainment revolution, managing the fastest-growing application of its kind in Internet history. She has executed several successful rebrands for companies in varying spaces, garnered enormous positive media coverage for her companies and clients, and worked with investors to develop brand awareness for fledgling technologies.
Elizabeth is keenly interested in technologies and ideas that change consumer behaviors and cause us to look at the world in a different way.

VP Marketing (original and only) and founding management team member at Napster; senior positions at Sony, Buy.com, Bertelsmann, GoTV. Successful campaigns developed for everyone from P&G, Nintendo, and Warner Bros. Pictures to System of a Down and independent retail brands.

Elizabeth Brooks’s Specialties:

In-depth experience in digital media, internet, consumer product, mobile, and social spaces/ applications.
Senior-level (EVP/GM/C-level) team manager. ROI-driven and creative. Adept at branding and developing/clarifying messaging. Very experienced in viral marketing, online community, ecommerce, Web 2.0 , and mobile. CPG and high-level advertising experience; high-level media and content deals. Excellent when interfacing with tech teams. Global work and development experience.

Elizabeth Brooks’s Experience

• Advisor

  Emotional Branding

  (Marketing and Advertising industry)

  April 2008 — Present (1 year 4 months)

• Chief Marketing Officer ( CMO )

  REAL D

  (Privately Held; 11-50 employees; Entertainment industry)

  September 2007 — August 2008 (1 year)

  Chief Marketing Officer for the global leader in 3D.

• EVP Marketing (Interim)

  WeFi

  (Privately Held; 11-50 employees; Internet industry)

  October 2006 — June 2007 (9 months)

  Interim EVP/CMO level position at this Lightspeed- and Pitango-backed start-up which combines social networking with wireless and with location-based services. Renamed company. Worked with teams in San Jose and Tel Aviv.

• EVP, Marketing

  GoTV Networks, Inc.

  (Privately Held; 51-200 employees; Wireless industry)

  February 2005 — October 2006 (1 year 9 months)

  Head of marketing division for on-demand mobile television provider.

• Senior Vice President, Business Development

  Buy.com

  (Privately Held; 201-500 employees; Internet industry)

  July 2003 — February 2005 (1 year 8 months)

  SVP Business Development at Buy runs the commerce initiatives of the company as well as the branding, marketing, and development of the digital music store. All liaisons with major labels and other major content providers are handled w/in this department.

• Senior Vice President, Creative

  Bertelsmann Music Group

  (Privately Held; 5001-10,000 employees; Entertainment industry)

  January 2001 — June 2003 (2 years 6 months)

  Head of North American creative ops for world's fourth largest music publisher.

• Vice President, Marketing

  Napster, Inc.

  (Public Company; 51-200 employees; Computer Software industry)

  November 1999 — November 2000 (1 year 1 month)

  Head of marketing and founding management team member for fastest growing Internet application in history.

• Senior Director, A&R

  Sony Music Entertainment

  (Public Company; 5001-10,000 employees; Music industry)

  April 1995 — May 1999 (4 years 2 months)

  Senior talent development executive at Sony's West Coast offices: discovering, developing, and marketing new music.

Additional Information

Elizabeth Brooks’s Websites:

• My Website

Elizabeth Brooks’s Honors:

Winner, WIRED Award for Best Guerrilla Marketing for work at Napster
Fortune Breakout Company of the Year in Wireless, 2005
Fast Company Fast 50 Most Innovative 2008

Elizabeth Brooks’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch