Eliska O'Connell

Current

• Marketing Manager at Powerpoint Engineering

Past

• Online Marketing Content Manager at TERMINALFOUR
• Search Marketing Consultant at Yahoo! Search Marketing

Education

• University of South Africa/Universiteit van Suid-Afrika

Recommended

1 person has recommended Eliska

Connections

40 connections

Industry

Writing and Editing

Eliska O'Connell’s Summary

Eliska O'Connell’s Specialties:

Marketing copywriting, on-line strategy and search engine optimisation. Improving and developing company websites, community extranets and eZines with the primary focus being the development of new marketing content on public facing websites in order to drive new enquiries and sales. Implementing and monitoring effective SEO- and linking strategies.

Eliska O'Connell’s Experience

• Marketing Manager

  Powerpoint Engineering

  (Writing and Editing industry)

  August 2009 — Present (4 months)

  Successfully developing and maintaining all marketing strategies (print, digital and other) to meet company objectives. Evaluating customer research, market conditions, competitor data and implement marketing plan alterations as needed. Oversee all marketing, advertising and promotional staff and activities. Marketing copywriting, on-line strategy and search engine optimisation. Improving and developing company websites, community extranets and eZines with the primary focus being the development of new marketing content on public facing websites in order to drive new enquiries and sales. Implementing and monitoring effective SEO- and linking strategies.

• Online Marketing Content Manager

  TERMINALFOUR

  (Privately Held; 11-50 employees; Computer Software industry)

  April 2008 — August 2009 (1 year 5 months)

  Marketing copywriting, on-line strategy and search engine optimisation. Improving and developing company websites, community extranets and eZines with the primary focus being the development of new marketing content on public facing websites in order to drive new enquiries and sales. Implementing and monitoring effective SEO- and linking strategies.

• Search Marketing Consultant

  Yahoo! Search Marketing

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  October 2006 — April 2008 (1 year 7 months)

  As Search Marketing Consultant I am responsible for a set of high-value advertiser accounts together with sales counterparts, providing necessary service and pro-active advice for improvement either through best practice implementation or account analysis.
  I work closely with Sales teams to drive revenue in the market and to meet sales objectives. As a SMC I continue to gain knowledge of industry-wide trends, online strategies and digital clients.

Eliska O'Connell’s Education

• University of South Africa/Universiteit van Suid-Afrika

  2003 — 2006