Eli Singer

Current

• Founder and President at Entrinsic
• Creator at CaseCamp.org
• Owner at GreatCycling.com

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Past

• Director of Social Media at Segal Communications
• Managing Director, Social Media at Cundari SFP
• Owner at Mass Influence Media

• Owner, Consultant at The Transcend Strategy Group
• Consultant at Digital 4Sight

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2 more...

Education

• Institut de Formation Internationale, France
• The University of Western Ontario - Richard Ivey School of Business

Recommended

16 people have recommended Eli

Connections

459 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• CaseCamp

Eli Singer’s Summary

I specialize in simplifying the complex world of blogging and corporate social media. My joy is helping organizations use new communications tools to connect with individuals and communities, creating value...

Currently I am an the Founder and President of Entrinsic Partners, a digital communication agency. Our clients include (or have included) Staples, the Museum of Modern Art, The Canadian Breast Cancer Foundation, SickKids Hospital, Nokia, Aeroplan and Massey Hall Roy Thomson Hall.

Prior to starting Entrinsic, I was Director of Social Media with Segal Communications, an experiential marketing firm in Toronto and at the time the exclusive Canadian representative of Facebook. My focus was developing sustainable brand communities inside social networking sites.

Until December 2007 I was the Managing Director of Social POV, the social media practice area of Cundari, one of Canada’s largest independently owned advertising and communications firms. My social media clients included the Canadian Breast Cancer Foundation’s CIBC Run for the Cure, Kaiser Permanente, Alstom, Deloitte Consulting LLP, WWF-Canada and The Royal Ontario Museum. With Cundari I also participated in brand strategy and positioning for tier-1 clients across telecom, health, financial, cultural and placebranding verticals.

I'm the founder of CaseCamp, the social media unconference. I also participated in writing the business bestseller The Power of the 2x2 Matrix (April 2004, Jossey-Bass) with my former partners at The Transcend Strategy Group.

I speak frequently at international conferences, and have been published in Harvard Business Review, Strategy & Leadership, Canadian Business, Strategy Magazine, One Degree, Slashdot and Torontoist.

Please feel free to contact me - eli@singer.to

Eli Singer’s Specialties:

social media, branding, advertising, communications strategy, peer to peer, online strategy, public relations, naming, identity, website design, dilemma resolution, blogging, corporate social responsibility, facebook, eco initiatives, training, speaking, sustainability, arts and culture.

Eli Singer’s Experience

• Founder and President

  Entrinsic

  (Marketing and Advertising industry)

  January 2009 — Present (11 months)

  Entrinsic is a digital communications and community building agency. We solve business problems and drive value through education, strategy and execution of blogs and other corporate social media.
  
  Our clients include (or have included) Staples, the Museum of Modern Art, Nokia, Aeroplan, SickKids Hospital, The Canadian Breast Cancer Foundation and Massey Hall Roy Thomson Hall.

• Creator

  CaseCamp.org

  (Marketing and Advertising industry)

  June 2006 — Present (3 years 6 months)

  • Founded CaseCamp, the Canadian social media unconference with an innovative format and community focus.
  
  • Launched in a grassroots fashion, CaseCamp has taken hold in Toronto, Montreal, Ottawa, Vancouver and Second Life.
  
  • Presenters are leading innovators in social media, including PetroCanada, Royal Bank, Sears, Rocketboom, Spacing.ca, Newmindspace, the Art Gallery of Ontario. Events receive broad coverage across the web.
  
  • CaseCamp Toronto has grown dramatically and has hosted hundreds at the five conferences held in its first year.

• Owner

  GreatCycling.com

  (Privately Held; 1-10 employees; Sports industry)

  March 2004 — Present (5 years 9 months)

  Sending discerning cyclists & triathletes on deluxe, affordable, week long biking trips to Italy. This is a family business, my father is a hard core road biker.

• Director of Social Media

  Segal Communications

  (Privately Held; Marketing and Advertising industry)

  December 2007 — June 2008 (7 months)

  Segal was the exclusive Canadian representative for Facebook, and a specific focus of mine was developing sustainable brand communities inside social networking sites.
  
  My clients included TD Bank, Playstation Canada, The SickKids Foundation, as well as many agency partners.

• Managing Director, Social Media

  Cundari SFP

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  April 2005 — December 2007 (2 years 9 months)

  • Conceived and built the social media practice area for one of Canada’s largest independently owned advertising and branding firms. Recruited an advisory board of internationally renowned new media experts. Responsible for business development, P&L and corporate blogging.
  
  • Led teams to create and deliver results-oriented social media experiences for clients that include WWF-Canada, CIBC Run for the Cure, Deloitte Consulting LLP, CGA-Ontario
  
  • Development of traditional and online brand and communications strategies for clients that include Four Seasons, Scotiabank, CBC, Washington BID and the Toronto Waterfront Revitalization Corporation.

• Owner

  Mass Influence Media

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  September 2004 — April 2005 (8 months)

  • Web PR at the very outset of the mainstreaming of blogging. We deliver messages to the most popular sites, generating word of mouth and mass awareness that extends throughout the Internet. Our clients enjoy international exposure with extremely high return on investment.

• Owner, Consultant

  The Transcend Strategy Group

  (Public Company; 1-10 employees; Management Consulting industry)

  August 2002 — April 2005 (2 years 9 months)

  • Core writer, researcher and editor of The Power of the 2x2 Matrix, the international bestselling management book.
  
  • Conducted primary interviews with global business leaders, authors, professors, and CEOs.
  
  • Designed an online marketing strategy with a $600 budget, yielding over 22,000 unique visitors and 5,000 registrations.
  
  • Consulted to Fortune 500 companies in Silicon Valley, and start-ups in Princeton and Stanford.

• Consultant

  Digital 4Sight

  (Privately Held; 11-50 employees; Management Consulting industry)

  2000 — 2002 (2 years )

  • Consulted to senior executives of Fortune 100 companies with Don Tapscott’s technology think-tank during the height of the boom.
  
  • Co-developed and presented research papers and consulting methodologies at member conferences.

Eli Singer’s Education

• Institut de Formation Internationale, France

  International Business , All fields of business with an international focus , January 2001 — June 2001

• The University of Western Ontario - Richard Ivey School of Business

  Deans Honor Roll, Honors Business Administration -- , strategy, marketing, operations, finance, HR , 1998 — 2000

  Activities and Societies:

  Senator, The University of Western Ontario
  VP Events, Huron College Students Council

Additional Information

Eli Singer’s Websites:

• My Company
• My Blog
• CaseCamp

Eli Singer’s Interests:

water skiing, pinball, ocean liners, espresso, jazz, Paris, ultimate frisbee, technology & the Internet.

Eli Singer’s Groups:

Canadian Marketing Association, Direct Marketing Council
Art Gallery of Ontario, Public Affairs Committee
Participaction, Marketing Committee
CaseCamp, Creator and Executive Producer

•    Richard Ivey School of Business Alumni
•    MobileMonday Toronto
•    Toronto Interactive Marketing Association | Torontoima.ca
•    Toronto Digital Marketing Professionals
•    Digital 4Sight Alumni
•    Toronto Open Networking
•    Toronto Marketing Community
•    Freelance Creatives in Toronto
•    iPhone Developers Toronto
•    Emerging Arts Professional Network
•    Toronto Job Networking - Canada Jobs & Technology
•    The Ad Club of Toronto
•    Mobile Experience Innovation Centre
•    Interactive Ontario
•    Canadian Post-Secondary Access Partnership

Eli Singer’s Honors:

Ranked 32, 2008 Canadian Pinball Championship
One To Watch, Canada's Top Markets Under 30, Marketing Magazine 2006
Nominee: Educator of the Year, 2007 Canadian New Media Awards
Highly Commended Award, Emerald Literati

Eli Singer’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch