Eliana Sur

Current

Senior Account Executive, Nike Account at AKQA
Business Development at The Retronyms

Past

Producer at Millions of Us
Prime Mover at AWholeNote.com
WIRED NextFest Coordinator at WIRED Magazine

Research Assistant at Cognitive Neurophysiology Laboratory, Ohio State University
Research Assistant at Cognitive and Behavioral Neurosciences Laboratory - Ohio State University
Research Assistant at The Nisonger Center

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Education

The Ohio State University
The Ohio State University

Recommended

14 people have recommended Eliana

Connections

190 connections

Industry

Internet

Websites

Eliana Sur’s Summary

With a background in new media art and technology, I produce interactive branded experiences using bleeding edge mobile and web technologies. By creating entertaining, narrative-driven content and utilizing the power of social media, I design, promote, and measure brand marketing initiatives for Fortune 500 clients, keeping them at the forefront of current and emerging new media trends.

Eliana Sur’s Specialties:

interactive advertising, brand marketing, community development, community management, interactive art, ARGs, MMOs and virtual worlds, gaming, social networks, event production and management, creative direction, business development, project management, product management, media and community outreach, bilingual

Eliana Sur’s Experience

Senior Account Executive, Nike Account

AKQA

(Privately Held; 201-500 employees; Marketing and Advertising industry)

July 2008 — Present (2 months)

management and strategy on the Nike account for Nike Women and Nike Global
Business Development

The Retronyms

(Computer Software industry)

April 2007 — Present (1 year 5 months)

Evangelist for Recorder the App - a simple one-button voice recorder made exclusively for the iPhone. Recently ranked as #2 Top Paid App by iTunes (consistently in the top 5 Top Paid Apps), reviewed as "Best in Business" by the New York Times, and featured in the "What's Hot" section of the iTunes App Store.

http://www.nytimes.com/slideshow/2008/07/17/technology/personaltech/20080717_BASICS_SLIDESHOW_2.html

Evangelist for Snap! - a pc desktop application for turning your webcam into a photobooth. Snap! is the easiest way to take, mod, and share photos. It's a snap! Free download at: http://www.snapstrip.com
Producer

Millions of Us

(Marketing and Advertising industry)

February 2007 — July 2008 (1 year 6 months)

Pioneered engaging brand marketing campaigns for Fortune 500 companies through non-traditional media - virtual worlds, social media. All campaigns are interactive with the goal of creating deep brand engagement within large online communities. From conceptualization through execution and metrics, I produce and manage the campaign and client relationship from beginning to end.

Clients include: HBO, Warner Brothers, Intel, Nike, bluhammock music, IAC, WWE, Fox, Toyota, National Geographic.

Platforms include: Second Life, Gaia Online, Zwinky, Habbo Hotel, cross-media/Alternate Reality Gaming, Lively by Google
Prime Mover

AWholeNote.com

(Partnership; Internet industry)

2004 — 2007 (3 years)

Designed and produced singing e-cards utilizing proprietary puppeting software for lip-syncing flash character Milo DiGecko.
WIRED NextFest Coordinator

WIRED Magazine

(Publishing industry)

2004 — February 2007 (3 years)

Coordinated WIRED Magazine's annual future-fest - WIRED NextFest. Sponsored by top brands such as GE, GM, Discovery, Intel, Xerox, Atari, NASA, Northrop Grumman, Hilton, Yahoo!, DataPipe, and more, it is a world-class event showcasing the world's most innovative technologies to the public. From curation, to exhibitor relations, sponsor relations, travel and logistics, signage, print assets, affiliated WIRED events, ticketing, promotions, and main stage programming, I managed event coordination and production.
Research Assistant

Cognitive Neurophysiology Laboratory, Ohio State University

(Research industry)

2003 — 2004 (1 year)

Employed and studied multiple neuron recording methods investigating cellular and circuit operations of the prefrontal cortex during sustained attention performance tasks. Studies were conducted using dehydration stress-induced rats as well as through lesioning of neuronal cells in the prefrontal cortex and disruption of cholinergic activity in test rats. Aided in the implementation of neurophysiological techniques, namely perfusions and histology, to research neural basis for cognitive and behavioral processes with regards to attentional function. Research was done under the guide of Professor Ben Givens.
Research Assistant

Cognitive and Behavioral Neurosciences Laboratory - Ohio State University

(Educational Institution; Research industry)

2002 — 2003 (1 year)

designed and implemented experiments studying the effects of priming on lexicon specificity under Professor Neal Johnson
Research Assistant

The Nisonger Center

(Educational Institution; Mental Health Care industry)

2001 — 2002 (1 year)

Created a program working with MRDD children and adults to educate them on proper nutrition and fitness.

Eliana Sur’s Education

The Ohio State University

BS, Psychology, 1999 — 2004

graduated with Research Distinction in Psychology
The Ohio State University

BFA, New Media Art and Technology, 1999 — 2004

completed Independent Study Program focused on building sensors to study biofeedback mechanisms and control sympathetic and parasympathetic responses through interactive audio and video. Signal processing and interaction design was implemented through Max/MSP and Jitter.