Elena Antognazza

Current

• Head of Marketing, PayPal (Italy) at PayPal
• Owner, moderator at Mlist

Past

• Consultant (online and mobile marketing) (Self-employed)
• Owner, Managing Director at Mojo
• EMEA Manager, Communications, Service Competency Center at UUNET - Amsterdam

• Internet Specialist at Mediaedge:cia

see less...

1 more...

Education

• Bocconi University Milan

Recommended

13 people have recommended Elena

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Website
• My Company
• My Company

Elena Antognazza’s Summary

I have been dealing with internet and new media since 1993, initially working as Internet Marketing Manager at one of Italy most important media centres, and then in the Netherlands with UUNET, the then largest internet business provider.

I launched and moderated mailing lists dedicated to online marketing since 1997, including Mlist, the best-known and largest mailing list about online marketing in Italy with more than 6.500 subscribers.

In 1997 I wrote my first book “Web Marketing for SME”, still considered a reference for the online marketing industry. I have been a trainer and a consultant, organizing workshops and seminars across Italy about online, offline and mobile integration.

I am currently Head of Marketing with PayPal in Italy.

Elena Antognazza’s Specialties:

Web marketing, community building, social and business networking, ecommerce and online payments.

Elena Antognazza’s Experience

• Head of Marketing, PayPal (Italy)

  PayPal

  (Public Company; 5001-10,000 employees; Internet industry)

  January 2005 — Present (4 years 11 months)

• Owner, moderator

  Mlist

  (Non-Profit; Myself Only; Marketing and Advertising industry)

  October 2000 — Present (9 years 2 months)

  Creator and Moderator of Mlist (www.mlist.it), the largest mailing list about Internet Marketing in Italy. The mailing list was created on October 2000 and has more than 6.400 subscribers (May2008).

• Consultant (online and mobile marketing)

  Self-employed

  (Self-Employed; Myself Only; Marketing and Advertising industry)

  November 2000 — January 2005 (4 years 3 months)

  Strategic development of an internet presence and online community for clients in Italy and in London.

• Owner, Managing Director

  Mojo

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  January 2003 — September 2004 (1 year 9 months)

• EMEA Manager, Communications, Service Competency Center

  UUNET - Amsterdam

  (Public Company; 5001-10,000 employees; WCOM; Internet industry)

  September 1999 — December 2000 (1 year 4 months)

  Manager for internal communications among EMEA Customer Care Centers (Europe, Middle East and Africa), based in Amsterdam (The Netherlands)
  Among other tasks: 10 kick-offs in different countries planned and executed, reorganization of the European Intranet, redesign of internal communication processes at the 24/7 European Customer Care.
  Planning and execution of the “Millennium Shift”, the last shift of 31st December 1999: pre-tactics, action plan, global coordination, local management of all teams on duty, post-analysis.

• Internet Specialist

  Mediaedge:cia

  (Public Company; 51-200 employees; WPPGY; Marketing and Advertising industry)

  1998 — 2000 (2 years )

Elena Antognazza’s Education

• Bocconi University Milan

  Economics , Marketing , September 1990 — April 1994

  Dissertation title: “The evolution of interactive communication in Italy” (the first dissertation in Italy about the Internet and online industry)

Additional Information

Elena Antognazza’s Websites:

• My Website
• My Company
• My Company

Elena Antognazza’s Interests:

social and business psychology, celtic music, table tennis, travelling, foreigner cultures and languages

Elena Antognazza’s Groups:

Mlist

•    UUNET Alumni
•    ThoseinMedia
•    Slow Food
•    Net Promoter Score (NPS) Forum
•    AlumniBocconi
•    eBay Inc. - eBay, PayPal, Skype
•    PayPal Europe
•    The NextWomen
•    Womentech ®
•    Silicon Valley Microfinance Network (SVMN)
•    App Stores

Elena Antognazza’s Honors:

National Prize "Online Culture - Targa d'Oro della Comunicazione Pubblicitaria", Milan 2003.

Best online Community "Virtual Communities - Infonortics Ltd", London 2003

Elena Antognazza’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch