Hugi Hernandez

Current

Founder at El Club de Comerciantes
President at EL CLUB DE COMERCIANTES
International Business Development V.P. at www.gustherpack.com www.baspac.com

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Past

CEO at PANAMERICAN INC

Education

Universidad Iberoamericana, Ciudad de México
Universidad Nacional Autónoma de México
Universidad Nacional Autónoma de México

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Recommended

34 people have recommended Hugi

Connections

500+ connections

Industry

Online Media

Websites

Hugi Hernandez’s Summary

Areas of expertise
Hispanic, latino and multicultural Marketing,
Business to business online marketing,
Online publishing,
New media, Viral marketing and word of mouth communication
Blogging and blog creation
Spanish translation for web
Web development, and branding
Digital promotion
Social media strategies, and implementation,
Search engine optimization,
SEO,
Event marketing, and management,
Multimedia, and TV production,
Public Relations, and online Public relations,
International business development in Food, Packaging and Fashion
Goals: Develop business communities and business portals

Hugi Hernandez’s Specialties:

Leader creating online marketing campaigns,
Leader creating content for the web,
Creator of educational content for TV and the web,
Leader developing an International business portals,
Leader contracting outsourcing companies for multimedia, and online marketing projects,
Leader in creating online promotions,
Expert in search engine optimization for spanish websites,
Expert in developing partnerships with Hispanic and international organizations.

Hugi Hernandez’s Experience

Founder

El Club de Comerciantes

(Marketing and Advertising industry)

February 2006 — Present (3 years 11 months)

Television interviews with CNN, UNIVISION, telemundo, TV Azteca, Mundo Hispanico, Atlanta Latino and El Clarin media group from Argentina
Participated in 50 international trade missions and business exhibitions

Creation of online business communities, business portals, websites and blogs
My main activites had been
Create b2b web portals and online communities
Organized a marketing conference in collaboration with the National Association of Convenient Stores with key speakers from Coca Cola North America and Univision
Developed a marketing seminar a for the Association of Coffee Growers in Mexico
Managed exhibition at trade shows at:
Book Expo America, NYC 2007 (Altus2000)
Expo Pack, Mexico 2006 (GustherInc)
Lead international trade missions
Semana Pymes, Bs As, Argentina 2007
La Gran Feria de Bogotá, 2007
USHCC convention in Puerto Rico
Served as Speaker at:
National Association of Convenient Stores Convention, 2007
National Association of Hispanic Publishers
President

EL CLUB DE COMERCIANTES

(Marketing and Advertising industry)

January 2003 — Present (7 years )

At El Club de Comerciantes I have been in developing an online and offline community of entrepreneurs in the US hispanic market and Latin America.
International Business Development V.P.

www.gustherpack.com www.baspac.com

(Packaging and Containers industry)

January 1989 — Present (21 years )

Gusther is a leading company in packaging machinery in Latinamerica.
I am partner at this organization developing online marketing and strategic alliances in US and the Caribean.
International liason in US and LATAM.
For more information please visit us at www.gustherpack.com
CEO

PANAMERICAN INC

(Partnership; 11-50 employees; Broadcast Media industry)

January 1992 — February 2005 (13 years 2 months)

PanAmerican Inc. April 1992 to February 2005
CEO
Summary
PanAmerican Inc. worked to develop and produce educational programs, public relations and media relations projects for the Hispanic community.
Activities
Created and produced weekly TV series called Vida Latina that aired in Atlanta Peoples TV Station in 2003-2004. Featuring
Scientist from the Center for Disease Control
Atlanta Silverbacks World Cup athletes
Created and produced of corporate videos for the Hispanic Center for Economic Development (HACED), the Mexican American Business Chamber
Co- produced TV shows for the Indian American and the African American communities

Hugi Hernandez’s Education

Universidad Iberoamericana, Ciudad de México

1989 — 1992

Activities and Societies:

Grupo de Teatro de la UIA
Sociedad de Escritores Estudiantes de la UIA
Universidad Nacional Autónoma de México

Diplomado , latinamerican Film industry , 1990 — 1991

Activities and Societies:

Sociedad de Escritores del Claustro de Sor Juana
Sociedad de Alumnos de la Universidad Iberoamericana
Sociedad de Creacion literaria de la Universidad Iberoamericana
Grupo de Teatro de la Universidad Iberoamericana
Universidad Nacional Autónoma de México

Diplomado , latinamerican Film industry , 1990 — 1991

Additional Information

Hugi Hernandez’s Websites:

Hugi Hernandez’s Interests:

Communications, targeted marketing and community outreach, new media development (web-based media), business to business (B2B) education and training, viral marketing production, word of mouth campaign development, Spanish language portals, international business development in the food, fashion and technology industries.

Hugi Hernandez’s Groups:

Mexican American Business Chamber
HACED
Georgia Hispanic Chamber of Commerce
El Club paraguas, argentina
FENALCO, Colombia
LISTA, Latinos in International Technology
El Club de Comerciantes
Taller Literario de la Universidad Iberoamericana
US MEXICO Chamber of Commerce
MEXICO CITY CHAMBER OF COMMERCE
SUMMAQ SUMMIT ATLANTA
Book expo america, NYC
EXPO PACK
PACK EXPO
CONFITEXPO
ANTAD
BOYSCOUTS OF AMERICA LATINO INNITIATIVE
THE LABOR OF LOVE COMMITEE, Atlanta
ALL CANDY EXPO
SEMANA PYMES ARGENTINA
LA GRAN RUEDA DE NEGOCIOS DE BOGOTA
US HISPANIC CHAMBER OF COMMERCE PUERTO RICO CONVENTION
US RETAIL 360 CONFERENCES,
UNIVERSIDAD IBEROAMERICANA
TEN TOP EXECUTIVES NET
Online Advertising Professionals
Atlanta Interactive Marketing Association
Privaty Equity Investment group
El Club de Comerciantes
Organizing commite and speaker at the National Association of Hispanic Publications Convention Atlanta 2008, Marketing to latinos conference in Coral Gabes

Hispanic Net
Georgia Tech Business Network
Advertising Professional
NSHMBA
Atlanta Linking
Georgia State University - Graduate Business Association
Latin & South American Professionals in the United States
Atlanta Interactive Marketing Association
CEO Crossing
Contactos en español
El Club
Retail Industry Professionals Group
COSTA IMC (Integrated Marketing and Communications)
Exalumnos de la Universidad Iberoamericana en Norteamerica
Hispanic Professionals
Hispanics in Media and advertising
Cuban-American Business Council
Friends of latinos in the US
amigos de Mexico
Soccer, Formula one, Beisball and Sports professionals
Friends of President of Barack Obama
Georgia State University Networkers
Hispanics in DC, NYC, Miami, Dallas, Atlanta, Chicago and San Francisco
Finance and Insurance Hispanic network
Venture capital and Investment Council
Hispanic New Media professionals Council
Latino Professionals™
Car dealers Council
Latinos in Wholesale, Logistics, Food service and Retail
US-Spain friendship Club
US-Chile friends club
US- Puerto Rico, Dominican Republic and Jamaica friendship club
Georgia Wealth Management council
Insurance, Finance and Real Estate Council
Packaging and Food industry International Council
Alumni Universidad Iberoamericana
Association of Hispanic Advertising Agencies (AHAA)
BtoB Marketing
Multicultural Marketing Experts
Atlanta Sales Professionals
Link_Atlanta
NACS, the Association for Convenience and Petroleum Retailing
World Chamber of Commerce
HACED Entrepreneurship Network
Hispanic Professional Social
FRANCHISING IN SPAIN. FRANCHISE FORUM. LA FRANQUICIA EN ESPAÑA. LA FRANCHISE EN ESPAGNE. 2010
PMMI
MercaTrade - Do business with Latin America and the Caribbean
Emprendimiento Web 2.0
Proveedores Web 2.0