Eric Clark

Current

President at Dallas Fort Worth Interactive Marketing Association
VP, Marketing at Marketing Doctors

Past

Co-founder at Digital Derivatives
Marketing Director at PayDay One
VP Media at Range Online Media

Brand Manager at RadioShack

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Education

Texas Wesleyan University
University of Texas at Arlington

Recommended

20 people have recommended Eric

Connections

500+ connections

Industry

Internet

Eric Clark’s Summary

Veteran Internet marketing professional with 10+ years practice of online media.

Although specializing in paid search marketing, I have experience and an excellent working knowledge of rich media, traditional banners, advergaming, affiliate marketing, external product catalog feeds, and pay-for-placement, paid-inclusion and organic search tactics.

My primary professional goal is to exceed your company's marketing goals, while continually driving down expenses.

I firmly believe that if you invest in people, they will invest in you.

Eric Clark’s Specialties:

Search Engine Marketing
(paid placement, paid inclusion, and search engine optimization [aka.. P4P, CPC, PI, SEO]
Media Planning
Campaign Management
Affiliate Marketing
Rich Media Advertising
Advergaming
Display Media

Eric Clark’s Experience

Co-founder

Digital Derivatives

(Marketing and Advertising industry)

January 2007 — July 2009 (2 years 7 months)

Internet Marketing Consulting

Specializing in paid placement, pay-per-click, search engine marketing for small to medium businesses.
Marketing Director

PayDay One

(Privately Held; 51-200 employees; Financial Services industry)

February 2004 — January 2007 (3 years )

Actively manage Internet advertising and marketing team for online financial services company.

Established an aggressive paid search marketing program for Google, Yahoo! Search Marketing, Verizon's SuperPages.com, and other tier II PPCSEs. Currently, actively manage PPCSE efforts for over 12,000 keyword terms and a mult-million dollar CPC search budget.

Design, direct, manage and monitor organic search engine optimization strategies and tactics. Transformed a zero visibility website and achieve first and second SERPs, for targeted keyword terms, in two months.

Other rolls involve planning, budgeting, exectution, monitoring and reporting for affiliate marketing, lead generation, banner ad campaigns and contextual marketing efforts.
VP Media

Range Online Media

(Marketing and Advertising industry)

2002 — 2003 (1 year )
Brand Manager

RadioShack

(Public Company; Marketing and Advertising industry)

1999 — 2002 (3 years )

Eric Clark’s Education

Texas Wesleyan University

MBA , International Business , September 1996 — May 1999

Activities and Societies:

MBA Student Association
MBA Alumni Association
Intern, Barcelona, Spain
University of Texas at Arlington

BA , Communications - Advertising , December 1993 — December 1995

Activities and Societies:

Student Advertising Club
American Society of Mechanical Engineers