Dr. Elaine Young

Current

Associate Professor, Marketing at Champlain College

Past

Program Director Marketing and e-Business Management at Champlain College
Instructor at Governor's Institute of Vermont, Information Technology
Web Manager at WellnessWeb, Inc.

Director of Marketing at Bluehouse Group
Regional Executive for Communications at American Cancer Society
Director of Communications at Vermont State Chamber of Commerce
Program Analyst and Executive Assistant at World Resources Institute

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Education

Capella University
Marlboro College
State University of New York College at Brockport

Genesee Community College

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1 more...

Recommended

15 people have recommended Dr. Elaine

Connections

449 connections

Industry

Higher Education

Websites

Dr. Elaine Young’s Summary

I am an associate professor for marketing at a small, private college (2,000 students) in Burlington, VT. I use my industry experience to bring the working world to both my classrooms and curriculum. I have experience in marketing, public relations, media relations, event management, internet strategy as well as an in-depth knowledge of interactive and social media techniques, strategies and tools.

My professional experience, primarily in the non-profit and advocacy sector, has given me an appreciation for the importance of teaching students how to engage with the communities they are in, and how to apply successful business techniques to support causes and engage various publics. I am able to capitalize on this experience in the classroom by integrating experiential problem-based learning into the curriculum, which often involves non-profit and advocacy organizations.

I have developed and taught courses in internet marketing, e-business management, internet strategy, online visibility, non-profit and social marketing, social networking, marketing and marketing management. I have co-developed and taught Social Interaction in a Digital Age, a communication course and I have also developed a course on Technological Innovation and taught in our general education area.

I am currently the co-advisor for the Student Government Association. I am also on the NEASC self-study working group as well as Division of Business curriculum redesign committee.

Dr. Elaine Young’s Specialties:

Curriculum development, course development, experiential learning, problem-based learning, service learning, internet marketing, e-business, marketing management, organizational management, non-profit and social marketing, generational differences, online visibility, search engine optimization, social networking, web analytics.

Dr. Elaine Young’s Experience

Associate Professor, Marketing

Champlain College

(Educational Institution; Higher Education industry)

June 2008 — Present (1 year 6 months)

I'm a full-time faculty member who specializes in internet, interactive and social media marketing, non-profit and social marketing and e-Business. I am in the process of co-developing a course in Computer Mediated Communication which will be launched in the Fall '08 semester.
Program Director Marketing and e-Business Management

Champlain College

(Educational Institution; 201-500 employees; Higher Education industry)

December 2000 — June 2008 (7 years 7 months)

As Program Director I've been responsible for managing two academic programs - Marketing and e-Business Management. As part of my duties I developed curriculum, engaged outside businesses, hired and mentored adjunct faculty, and scheduled classes. At the same time I taught 3 - 4 courses per semester in Marketing and e-Business.
Instructor

Governor's Institute of Vermont, Information Technology

(Higher Education industry)

2002 — 2004 (2 years )
Web Manager

WellnessWeb, Inc.

(Non-Profit; 1-10 employees; Health, Wellness and Fitness industry)

November 2000 — July 2001 (9 months)

Managed external website, online marketing strategies including advertising. Responsible for writing and disseminating e-news releases in Canada and the U.S.
Director of Marketing

Bluehouse Group

(Privately Held; 1-10 employees; Internet industry)

November 1999 — December 2000 (1 year 2 months)

Responsible for Marketing and Communication for Internet Services firm.
Regional Executive for Communications

American Cancer Society

(Non-Profit; 51-200 employees; Individual & Family Services industry)

December 1998 — November 1999 (1 year )

Managed all external and internal public relations for Northwestern New England Region of the New England Division of the American Cancer Society.
Director of Communications

Vermont State Chamber of Commerce

(Non-Profit; 11-50 employees; Political Organization industry)

June 1997 — October 1998 (1 year 5 months)

Managed all media relations for State Chamber of Commerce.
Program Analyst and Executive Assistant

World Resources Institute

(Non-Profit; 51-200 employees; Think Tanks industry)

April 1990 — May 1997 (7 years 2 months)

Over the years I held several positions, working my way up from assistant to program analyst within the policy affairs division of the institution. I was responsible for all facets of meeting and event planning, media relations, international mailing lists, databases and newsletters. I worked closely with presidential staff on a presidential commission on Sustainable Developmen during the Clinton administration.

Dr. Elaine Young’s Education

Capella University

PhD , Organizational Management , 2004 — 2007

Dissertation Topic: Does One Size Fit All: Investigation of a Student-Centered Model for Teaching Technology
Marlboro College

M.S. , Internet Strategy Management , 1998 — 1999
State University of New York College at Brockport

B.S. , Communication and Public Relations , 1987 — 1989
Genesee Community College

A.S. , Journalism and Public Relations , 1985 — 1987

Additional Information

Dr. Elaine Young’s Websites:

Dr. Elaine Young’s Interests:

Social Media Optimization, Marketing, Internet Marketing, Web Analytics, Non-profit Marketing, Social Marketing, Cause Marketing, technology in education, Social Networking, Interactive marketing, e-Business.