Art Director
Richmond, Virginia Area
- Current
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- Owner & Principal, Author, Poet at HeartWind Studio
- Past
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- Creative Services Manager (Aquent onsite contract) at Hilb Rogal & Hobbs
- Senior Graphic Designer at SunTrust Bank
- Principal/Owner at HeartWind Studio
- Manager, Presentation Services at The Graphics Gallery
- Training Projects Coordinator at Virginia Department of Personnel and Training
- Education
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- Virginia Commonwealth University
- Virginia Commonwealth University
- Brigham Young University
- Recommended
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6 people have recommended Elaine - Connections
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40
connections
- Industry
- Design
- Websites
Elaine Greywalker’s Summary
A skilled creative with 15 years experience in commercial art, most recently as Creative Services Manager. A rare combination of strengths in design, art direction, conceptualization and organization. Efficiently manages design processes, people and projects. Instills trust and confidence. Adept at building out value propositions visually and in writing. Very short learning curve. Native German speaker.
Elaine Greywalker’s Specialties:
Branding, trust building, discovering and mobilizing underutilized resources, herding multiple priorities, understanding digital processes (Adobe CS3 - InDesign, Illustrator, Photoshop; GoLive, FrontPage, Quark, HTML, CSS, Javascript), purveyor of client happiness.
Elaine Greywalker’s Experience
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Owner & Principal, Author, Poet
HeartWind Studio
(Graphic Design industry)
January 2008 — Present (1 year 7 months)
Directed independent creative agency.
• Designed booklets, invitations, logos, banners, labels and newsletters for large (26,000+ employees) corporation.
• Developed and executed creative concepts.
• Managed resources and processes.
• Wrote novels, screenplays and blogs.
• Published poetry. -
Creative Services Manager (Aquent onsite contract)
Hilb Rogal & Hobbs
(Public Company; HRH; Insurance industry)
April 2008 — October 2008 (7 months)
Communicated and clarified branding standards for regional and local marketing contacts. Developed identity for and rebranded marketing materials of national excess & surplus division.
• Designed marketing materials for 70 corporate presidents and their producers for 140 branches throughout the U.S.
• Developed concept, designed, and expedited tabbed, 27-page four-color executive branding guide, going from raw unedited copy and loose concept to hard-copy delivery within 8 business days
• Expedited rebranding of acquisitions
• Managed relationships with corporate print vendors ensuring quality, timely delivery and favorable pricing
• Mentored and supervised a graphic designer -
Senior Graphic Designer
SunTrust Bank
(Public Company; STI; Banking industry)
December 2000 — December 2007 (7 years 1 month)
Managed multiple project priorities beating deadlines and exceeding expectations. Designed 4-20 page print and electronic periodical publications.
• Applied complex evolving brand identity systems to 20-30 publications for Retail, Wealth Management, and Commercial Banking lines of business, Human Resources, and Operations
• Identified under utilized internal resources, assisted in their development and sold the plan to internal clients reducing overall production costs by at least 50% while maintaining quality
• Customized collateral branding 4-6 annual corporate-sponsored events
• Designed collateral, ads, signs, web sites, and digital animations
• Trained and mentored two graphic designers
• Collaborated with vendors -
Principal/Owner
HeartWind Studio
(Design industry)
July 1997 — December 2000 (3 years 6 months)
Managed independent creative agency. Developed and executed creative concepts for collateral, ads, and web sites for engineering companies. Managed resources and processes.
• Doubled direct-mail response rate by redesigning marketing brochure
• Developed and designed static and dynamic written and visual content for 80 page company website
• Designed collateral, ads, websites, and direct mail pieces
• Forged strategic alliances with local agencies
• Managed a studio/gallery and sold fine art
• Instrumental in bringing clients successfully to the internet -
Manager, Presentation Services
The Graphics Gallery
(Printing industry)
February 1994 — July 1997 (3 years 6 months)
Conceptual development, creative direction, graphic design and production of digital presentations for agencies, corporations and State of Virginia departments. Managed resources and processes.
• Conceptual development, graphic design and project management of 3-7 digital presentations weekly
• Developed under-utilized technology increasing sales by 30%
• Streamlined production processes increasing ROI by approximately 40%
• Produced 400 rush digital slides in 48 hours grossing $10,000
• Reduced errors and returns by at least 50%
• Researched technology to design, create and publish company’s first web site
• Trained, supervised and mentored two employees -
Training Projects Coordinator
Virginia Department of Personnel and Training
(Design industry)
1992 — 1994 (2 years)
Implemented state-wide training projects for five management training executives.
• Developed unified graphic standards for conference collateral and promotional items
• Planned and expedited statewide conference for 350 Human Resource professionals and quickly designed multi-media presentation
• Implemented software conversion of 5000 client database
• Researched, recommended and implemented media cataloging software
Elaine Greywalker’s Education
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Virginia Commonwealth University
Commercial Art 1992 — 1993
Coursework: Typography, Illustration and Design.
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Virginia Commonwealth University
B.A. , Psychology , 1986 — 1988
GPA 3.5
- Activities and Societies:
- Psi Chi, Chapter President
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Brigham Young University
B.A. , Art & Design , 1972 — 1974
Minors: Education, German; Secondary Teaching Certificate
Additional Information
Elaine Greywalker’s Websites:
Elaine Greywalker’s Interests:
writing novels, creating digital fine art, walking, poetry, self-improvement, spirituality, the varieties of societies
Elaine Greywalker’s Groups:
Mensa, James River Writers
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Mensa - Official 'Linked M's' SIG (USA) -
Refresh Richmond -
Designers Talk -
CREATIVE DESIGN PROS -
Graphic Designers Professional Group -
Future Trends -
Aquent Network -
Writer's Cafe'
Elaine Greywalker’s Honors:
Featured Artist - Creative Arts Newsletter, America Online, October 16, 2000.
Juror's Choice Award - Howard Risatti, All Media Show, Shockoe Bottom Arts Center, June 1998.
Elaine Greywalker’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
