
President and CMO, Solutions Marketing & Consulting LLC
Phoenix, Arizona Area

President and CMO, Solutions Marketing & Consulting LLC
Phoenix, Arizona Area
I launched SOLUTIONS MARKETING & CONSULTING LLC to help businesses, nonprofits and public organizations "live their missions" and stand out in a crowded marketplace.
Prior to that, I had senior level marketing and communications experience as the first Director of Communications, Sales & Marketing for Ontario March of Dimes, a $75 million nonprofit organization, marketing the brand, and overseeing the sales and marketing function that generated $20 million of professional services revenue.
For the Canadian Breast Cancer Foundation, I managed national marketing strategy and tactics, building and stewarding co-branded corporate relationships, helping to diversify revenue streams and coordinating marketing activities for the CIBC Run for the Cure, the largest breast cancer run in the country.
I've also worked for UJA Federation, where I managed the marketing and communications tactics for a $50 million annual campaign with a special focus on the major gifts donors’ niche market.
In my professional positions, I've procured and worked with several celebrity spokespeople including baseball player Shawn Green, Barenaked Ladies singer Steven Page, and comic actor Leslie Nielsen. I've implemented cause-related marketing initiatives and worked with corporate partners such as Nike, Ford, Tetley Tea, Aventis Pasteur, Sanofi-Synthelabo, Transamerica Life, Air Canada, Aeroplan, and Wonderbra.
As a freelancer, I wrote, produced, or developed a variety of materials for corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, Warner-Lambert and Shopper’s Drug Mart. My career also includes stints as a singer-songwriter, cookbook author, teacher, and television show host.
-- Copywriting
-- Marketing plans and segmentation strategies
-- Branding and identity
-- Marketing communications materials such as brochures, newsletters, ads, annual reports, Web sites
-- Public/media relations
-- Event marketing
-- Project management
-- Speaking/training on topics related to branding, customer service and marketing