
Social Media Strategist (Web 2.0)
Bombay Area, India

Social Media Strategist (Web 2.0)
Bombay Area, India
Web 2.0 - Product, Ideation and Development
Social Media - Marketing, Optimization and Strategy
Online / Internet - Usability, UI, Behaviour
Business Development and Sales Strategy
(Privately Held; Internet industry)
October 2007 — Present (1 year 10 months)
At Contests2win.com I head the online Community. My role has been to set up a community which not only consumes digital content but also creates content. C2W is one of the best examples of a website thriving on UGC in India.
Role: Online Strategy, New product/feature development (Web 2.0), Social Network Applications, Usability-UI etc
Also responsible for all the Marketing operations of Contests2win.com and youCharades.com.
Social Media Marketing via Social Networks, Blogging / Microblogging, Social Bookmarking, Crowdsourcing, Widgets etc
(Privately Held; 1-10 employees; Online Media industry)
April 2007 — October 2007 (7 months)
Web 2.0 Strategy consulting and product ideation.
WATConsult runs a popular blog - WATBlog.com where they review/comment/share whatever is happening in the Web 2.0 scene - especially in India.
WAT stands for Web Advertising Technology.
I handled Marketing Strategy, Ideation and Research activities at WATConsult
(Privately Held; 1-10 employees; Internet industry)
June 2006 — April 2007 (11 months)
Handling marketing (pull, viral, strategic) and Sales (The website is one of India's largest online communities and revenue model was advertising - thus sales included convincing advertisers and oversee strategic partnerships with other companies)
Bachelor of Science , 2003 — 2006
ICSE , Science , 1997 — 2001
Web 2.0, Digital Marketing, Photography