Publisher at BevNET.com
Greater Boston Area
- Current
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- Publisher at BevNET.com
- Past
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- Analyst at Bowditch Group
- reporter at FDC Reports
- Education
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- Tufts University
- Connections
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500+
connections
- Industry
- Publishing
- Websites
John McKenna’s Summary
My background has elements of writing, research, and sales in it. I've been with BevNET since 2003. I was the first fulltime employee and am now the publisher. As publisher, my goal is to help our advertisers find success in generating business among our audience.
John McKenna’s Specialties:
Non-alcoholic beverages, general publishing
John McKenna’s Experience
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Publisher
BevNET.com
(Publishing industry)
Currently holds this position
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Analyst
Bowditch Group
(Management Consulting industry)
1998 — 2000 (2 years )
I worked as an analyst for the Bowditch Group, a small management consulting firm based in Boston (now defunct). During my time there I helped with topics ranging from functional foods to bioengineered wheat. I authored a report on functional foods called Functional Foods: Disease State Analysis. The report was ground-breaking in its approach and was purchased by many Fortune 500 companies. Procter & Gamble alone purchased over 20 copies and a person within the company noted that it would be "difficult to overestimate" how influential the report was among P&G strategic management.
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reporter
FDC Reports
(Publishing industry)
1996 — 1998 (2 years )
Worked as a reporter on The Tan Sheet covering dietary supplements and the over-the-counter drug market.
John McKenna’s Education
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Tufts University
1991 — 1995
Additional Information
John McKenna’s Websites:
John McKenna’s Groups:
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BevNET.com User Group
John McKenna’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
