
Director of Strategic & Analytic Services at Datran Media
San Francisco Bay Area

Director of Strategic & Analytic Services at Datran Media
San Francisco Bay Area
For the past ten years I have helped companies in a variety of industries communicate effectively with their customers and prospects.
From 1996 to 1999, I worked in the New Jersey headquarters of Beneficial Management Corp., where I served in their Electronic Commerce department. At Beneficial, and later Household Finance, I helped develop and manage the Chairman's vision to give consumers on-line access to a wide variety of consumer finance products.
From 1999 through 2002, I was Director of Marketing for NetStruxr, a corporate real estate transaction platform headquartered in San Francisco. There I managed virtually all marketing and PR initiatives, and worked closely with the principals to secure venture funding.
After earning my MBA from The University of Washington, I went to work for RealNetworks, where I managed worldwide email marketing operations, as a Sr. Manager of Consumer and Web Marketing.
In 2006 I founded Three19 Online Marketing, a consultancy focused on email and search engine marketing.
I currently serve as Director of Strategic & Analytic services for Datran Media, where I help some of America’s top brands optimize their email marketing and CRM programs.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 2007 — Present (2 years 1 month)
As Director of Strategic & Analytic Services at Datran Media, I help some of America's top brands optimize their email marketing and CRM programs.
(Partnership; 1-10 employees; Marketing and Advertising industry)
December 2006 — November 2007 (1 year )
Three19 Online Marketing is a consultancy focused on email and search engine marketing.
(Public Company; Internet industry)
March 2005 — July 2006 (1 year 5 months)
(Privately Held; 11-50 employees; Real Estate industry)
August 1999 — March 2002 (2 years 8 months)
(Public Company; BNL; Financial Services industry)
1996 — 1999 (3 years )
(Privately Held; 11-50 employees; Public Relations and Communications industry)
1994 — 1996 (2 years )
MBA , 2003 — 2005
BA , Anthropology & Sociology , September 1990 — May 1994
1988 — 1990