Eileen O'Brien

Seventeen years of healthcare marketing experience including 14 years of online experience. Deep knowledge of the health care and pharmaceutical industries. Ability to distill complex medical and technical concepts to craft audience appropriate messages. Experienced in accelerating new product adoption in competitive market. Excellent leadership, analytical and organizational skills. Six Sigma Yellow Belt, talented strategic planner and innovative thinker. Therapeutic categories include endocrinology, GI, oncology, osteoarthritis, hematology, pulmonary and vaccines.

Eileen O'Brien’s Specialties:

online marketing, Internet marketing, interactive marketing, social media, pharma emarketing, online strategy for pharma, online analytics, pharmaceutical digital marketing, SEO, SEM, search marketing, media

Eileen O'Brien’s Experience

Director of Search, Media & Insights

Compass Healthcare Communications

(Privately Held; Marketing and Advertising industry)

September 2007 — June 2009 (1 year 10 months)

Member of the senior leadership team of an independent interactive agency supporting pharmaceutical brands.

Identifed, developed and oversaw all the online promotions for the agency’s clients which include multiple therapeutic areas and launch brands. Responsible for 44% of the agency’s business:
- Paid Search and Search Engine Optimization campaigns
- Online advertising and sponsorships
- Agency analytics, utilizing Omniture

Agency expert on social media and developed Social MEDIAtion program; emerging as opinion leader invited to speak on industry panels and quoted in publications.

Created educational events for clients: Innovation Labs on social media and mobile marketing. Led Interactive Bootcamp training for employees along with monthly presentations on technology trends.

Supported the account teams with therapeutic and industry research along with strategic insights. Authored agency blog: read and summarized 12 daily pharma, digital and marketing news sources

Participated in new business pitches.
Director of Interactive Media

Engel Publishing

(Publishing industry)

December 2006 — September 2007 (10 months)

Key member of the leadership team of business-to-business publisher in the pharmaceutical market who publish Med Ad News and R&D Directions.

Oversaw Interactive Media department which generated more than $1.7M in annual revenue. Provided strategic direction for PharmaLive.com which averaged 150K unique visitors per month and 12 enewsletters with opt-in distribution to more than 40K.

Managed team of eight including sale reps, web developer, graphic designer and data specialists. Due to open position, trafficked ads using DoubleClick DART and provided media assessments to clients. Performed research and analyzed data to create interactive marketing plans.
Director of eMarketing

Virtua Health

(Non-Profit; Hospital & Health Care industry)

December 1999 — December 2006 (7 years 1 month)

2002-2005 Director, Internet Marketing & Call Center Communications
1999-2002 Director, Internet Marketing

Part of leadership team responsible for the marketing and advertising strategy of the largest healthcare provider in South Jersey which included four hospitals, two surgery centers and home care services.

Directed graphic design, navigational structure and content of web site (http://www.virtua.org). Managed five-person Call Center that received 71,000 physician and consumer inquiries annually. Developed Intranet and oversaw internal communications for 7,300 employees.
Marketing Specialist

University of Pennsylvania Health System

(Non-Profit; 5001-10,000 employees; Hospital & Health Care industry)

1997 — 1999 (2 years )
Marketing Specialist

Graduate Hospital

(Non-Profit; Hospital & Health Care industry)

1996 — 1997 (1 year )
Marketing Specialist

Rothman Institute

(Privately Held; 11-50 employees; Medical Practice industry)

1992 — 1996 (4 years )
Assistant to Treasurer

Girvan Corporation, Sydney Australia

(Privately Held; 51-200 employees; Construction industry)

1990 — 1992 (2 years )
Assistant in International Department

Eastman Kodak Company

(Public Company; 10,001 or more employees; Information Technology and Services industry)

1988 — 1989 (1 year )
Assistant to Communications Manager

Price Waterhouse, London

(Management Consulting industry)

1987 — 1988 (1 year )

Eileen O'Brien’s Education

University of Pennsylvania

MS , Organizational Dynamics , 1999 — 2001
Brown University

AB , History
Our Lady of Mercy HS

Rochester, NY
University of Wales, Lampeter

Junior year abroad

Additional Information

Eileen O'Brien’s Websites:

Twitter

Eileen O'Brien’s Groups:

Selected as expert judge for:
- eHealthcare Leadership Awards (2000-Present)
- Web Marketing Association WebAwards (2000-Present)
- WWW Health Awards (2000-Present)