Head Of Search Marketing Services at Hitwise
Melbourne Area, Australia
- Current
-
- Head Of Search Marketing Services at Hitwise
- Product Director at Hitwise Pty Ltd - An Experian Company
- Past
-
- Account Manager at Hitwise Pty Ltd
- Senior Web Solutions Consultant at Melbourne IT
- End user support specialist, web developer at KPMG Egypt
- Education
-
- Arab Academy for Science, Technology and Maritime Transport
- Arab Academy for Science, Technology and Maritime Transport
- Recommended
-
6 people have recommended Eihab - Connections
-
92
connections
- Industry
- Information Technology and Services
- Websites
Eihab Zaher’s Summary
A high-energy, enthusiastic and dependable individual who excels in challenging and competitive environments
Working in results-oriented company that seeks an ambitious and career conscious person, where acquired skills and education will be utilized toward continued growth and advancement.
Eihab Zaher’s Specialties:
Search Engine Optimisation
Pay Per Click Advertising
Digital Marketing
Online Marketing
Eihab Zaher’s Experience
-
Head Of Search Marketing Services
Hitwise
(Privately Held; 51-200 employees; Internet industry)
November 2007 — Present (1 year 9 months)
-
Product Director
Hitwise Pty Ltd - An Experian Company
(Information Technology and Services industry)
October 2005 — Present (3 years 10 months)
• Develop knowledge of Web Technologies (including Content Management Systems) and create & maintain Search knowledge base
• Develop knowledge of; implement; maintain; & train Search Staff in SEO/PPC technologies
• Research new products to potentially add value or enhance Hitwise product offering
• Develop pricing models for new and existing products and present/liaise with stakeholders as required
• Develop, maintain & enhance campaign tracking & reporting technologies
• Research search engine trends and determine best strategies, implementation and procedures for client campaigns
• Analyse clients websites & develop detailed technical recommendations so that the sites can become more search engine compatible
• Develop competitor and industry research reports for clients as required
• Develop search marketing whitepapers and or articles -
Account Manager
Hitwise Pty Ltd
(Public Company; 10,001 or more employees; Information Technology and Services industry)
September 2005 — June 2006 (10 months)
• Work with Sales, Clients, and other Hitwise employees to provide search campaign management. This includes:
• Setting up accounts and campaigns
• Building and managing keyword lists
• Coordinating creative upload and editorial review
• Establishing targeting parameters
• Forecasting budgets
• Help Sales, Clients and Search Marketing Analysts optimize keywords, manage bids, and improve creative.
• Use proprietary tools and internal resources to highlight significant trends.
• Provide strategic insight through regular reports.
• Support Sales team produce response to proposals for new business.
• Ensure fiscal responsibility by proactively monitoring budgets and QA’ing contracts and invoices.
• Gather industry research for search engine strategy development and positioning. -
Senior Web Solutions Consultant
Melbourne IT
(Public Company; 51-200 employees; MIT; Information Technology and Services industry)
2002 — 2004 (2 years)
Worked in 3 key areas:
Account management for renewals
Inbound customer service and sales
Outbound sales to existing clients for up selling and cross selling.
Responsibilities:
Achieving department KPI’s.
Delivering sales results including campaign conversion rates, and revenue per transaction.
Achieving productivity targets.
Ensuring Customer Service and Quality targets are consistently exceeded.
Providing staff development and fostering an environment of coaching
Process optimization and expanding our sales potential.
Achieving teambuilding and motivation benchmarks.
Drive cultural change and support the company’s Values and Behaviors.
Excellent track of sales and ability to meet and exceed targets. Managed several top accounts. Proven ability to reach a targeted goal. -
End user support specialist, web developer
KPMG Egypt
(Public Company; 201-500 employees; Accounting industry)
July 2002 — February 2003 (8 months)
Install, modify, and make minor repairs to microcomputer hardware and software systems and provides technical assistance and training to system users.
Inspect microcomputer equipment and reads order sheet listing user requirements to prepare microcomputer for delivery.
Install or assists service personnel in installation of hardware and peripheral components, such as monitors, keyboards, printers, and disk drives on user's premises, following design or installation specifications.
Load specified software packages, such as operating systems, word processing, or spreadsheet programs into computer. Enters commands and observes system functions to verify correct system operation.
Eihab Zaher’s Education
-
Arab Academy for Science, Technology and Maritime Transport
BA , MIS
- Activities and Societies:
- President of Management Information Systems Association for 2 years
-
Arab Academy for Science, Technology and Maritime Transport
IGCSE , IGCSE
Additional Information
Eihab Zaher’s Websites:
Eihab Zaher’s Interests:
Internet Web 2.0 MMORPG games Web Design
Eihab Zaher’s Honors:
Adwords Certified Professional
https://adwords.google.com/select/ProfessionalStatus?id=RjMXtmHiK-XKZKuxlVTBkg&hl=en_US
Experienced in using:
Hitwise competitive intelligence
SalesForce
