Driven and Experienced Interactive Marketing Executive
Greater Los Angeles Area
- Current
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- Director, Digital Marketing at Universal Studios Home Entertainment
- Past
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- Executive Director at Warner Bros. Home Entertainment
- Director at Warner Bros. Home Entertainment
- Associate Product Manager at Mattel, Inc.
- Consultant at Xdrive, Inc.
- Corporate Marketing Intern at Brøderbund Software, Inc.
- Product Manager / Account Manager at Bien Logic, Inc.
- Education
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- University of Southern California - Marshall School of Business
- University of California, San Diego
- Recommended
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5 people have recommended Joseph - Connections
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307
connections
- Industry
- Online Media
- Websites
Joseph Eibert’s Summary
An entrepreneurial executive with over 10 years experience in product and all aspects of interactive marketing – online media, promotions, publicity, web site design and viral; Strong analytical skills combined with innovative thinking and ability to thrive in fast-paced, challenging work environments; Respected, resilient leader with a proven track record at small Internet start-up, large consumer packaged goods company and vast entertainment studio.
Joseph Eibert’s Specialties:
Online Media Planning; Online Publicity; Web Site Development; Interactive Promotions; Product Management; Strategy; Business Development
Joseph Eibert’s Experience
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Director, Digital Marketing
Universal Studios Home Entertainment
(Public Company; GE; Entertainment industry)
December 2008 — Present (8 months)
Responsible for developing and launching digital marketing campaigns, for NBC Universal's DVD and Blu-ray high definition products. Includes online media planning, online ad development, web site development, viral promotions, online communities and search initiatives.
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Executive Director
Warner Bros. Home Entertainment
(Public Company; 10,001 or more employees; TWX; Entertainment industry)
October 2005 — August 2008 (2 years 11 months)
Oversaw online creative, advertising, publicity, content development (e.g., web sites, online games, etc.), promotions (sweepstakes, giveaways, etc.), media research/buying and retailer support.
Orchestrated 300+ campaigns for multi-million dollar blockbusters, children/television franchises, and Academy Award winning, classic movies.
Grew team from one to seven full-time employees and supervised two dedicated agencies. Managed $20MM annually in online advertising, promotion, publicity and project spending.
• Cross-Divisional Initiatives – Launched company-wide mobile CRM platform for Comic-Con 2008, resulting in double-digit opt-in rate at key movie panels. Oversaw upfront buy with WB Pictures resulting in 15% media savings.
• Online Publicity – Oversaw 120+ annual online publicity campaigns delivering nearly $10MM of editorial exposure. Negotiated annual retainer fee reducing costs by 30% and increasing overall service. -
Director
Warner Bros. Home Entertainment
(Public Company; 10,001 or more employees; TWX; Entertainment industry)
December 2000 — October 2005 (4 years 11 months)
Founded the B2C interactive marketing group and was in charge of all aspects of online marketing. Supervised one full-time employee and a dedicated internal agency with four employees.
• Online Media Advocate – Demonstrated the benefits of an integrated marketing campaign by providing preliminary plans, research, case studies, and competitive information.
• Significant Ad Response Improvements & Reduced Costs - Instituted changes that reduced ad creative costs and time-to-development, and improved ad response rates and site traffic.
– Improved ad response rates from 3% to 30% to 40% and increased site traffic tenfold by utilizing interactive trivia ads versus simple static or animated ads.
– Reduced costs 50% by developing a flexible template system and focusing spending with one shop. -
Associate Product Manager
Mattel, Inc.
(Public Company; 10,001 or more employees; MAT; Consumer Goods industry)
May 1999 — December 2000 (1 year 8 months)
Responsible for the product marketing of video and computer game titles at the leading toy manufacturer.
Accounted for $25MM in retail sales for several key Mattel brands (e.g., Hot Wheels, Matchbox) as well as several licensed and original intellectual properties.
Three person marketing team participated in all key product decisions, including packaging, media, research, development and sales support. -
Consultant
Xdrive, Inc.
(Privately Held; 11-50 employees; Internet industry)
January 1999 — December 1999 (1 year)
Advised and helped form business concept with company founder. The Xdrive service won “Best of the Best” award at 1999 Comdex Show and secured over $65 million in funding from eCompanies, C|Net, AOL, Goldman Sachs and others.
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Corporate Marketing Intern
Brøderbund Software, Inc.
(Public Company; 51-200 employees; Computer Software industry)
June 1998 — September 1998 (4 months)
Consulted sales, channel marketing, and entertainment business units for $420 million software company. Projects focused on global strategy and online business models. Researched on multi-player gaming and Internet access growth in the Pacific Rim.
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Product Manager / Account Manager
Bien Logic, Inc.
(Internet industry)
February 1996 — August 1997 (1 year 7 months)
Bien Logic was one of the first interactive marketing agencies in the country. The agency developed Web sites for several high-profile clients, including The San Diego Zoo and The City of Coronado, and pioneered Internet software packages for social networks and Web log analysis.
Directed the development and marketing of an online dating service (Flirt.com) and for a Web log analysis software product (SurfReport). Managed key accounts in the software and fashion industries.
• Sales Growth – Increased sales by 200% in four months by shifting the service to a subscription/e-commerce model and launching a related membership campaign. Service was later sold to Playboy Enterprises.
Joseph Eibert’s Education
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University of Southern California - Marshall School of Business
MBA , Marketing; New Media; Entrepreneurship , 1997 — 1999
- Activities and Societies:
- MBA Read; Graduate New Media Association; Challenge for Charity
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University of California, San Diego
BA , Sociology; Economics , 1989 — 1994
- Activities and Societies:
- Sigma Chi Fraternity
Additional Information
Joseph Eibert’s Websites:
Joseph Eibert’s Groups:
• ePrize Client Advisory Board, 2008
• Forrestor Research, Interactive Marketing Council, 2008
• The Anderson Graduate School of Management at UCLA, Riordan Program Fellow.
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USC Marshall School of Business -
Mobile Marketing Association -
eMarketing Association Network -
thinkLA -
Warner Bros. Alumni -
Entertainment Industry -
Video Game Marketing Group -
Mattel Alumni -
SoCal Marketeers - Marketing Executive Networking Group of Southern California
Joseph Eibert’s Honors:
• Best Overall Home Video Release – Blade Runner: Ultimate Collector’s Edition, 2008 DVD Critics Awards.
• First Place, New Media Home Entertainment – 300 DVD Web Site, 37th Annual Hollywood Reporter Movie Marketing Key Art Awards, 2008.
• Winner, Honorable Mention, The Wizard of Oz DVD Site (www.thewizardofoz.com), 2005 Webby Award.
• Winner, Interactive Promotion of the Year, “Owl Prowl” for Harry Potter and the Sorcerer’s Stone DVD Release, 2002 Entertainment Marketing Association.
• Panelist, Digital Hollywood, Spring, "The Future of Enhanced Advertising", 2008.
• Speaker, DVD & Beyond: The 6th Annual Home Entertainment Summit, “Online Marketing Meets Web 2.1”, 2007.
• Invitee – Google Chief Marketing Officer Summit (2006/2007); IMedia Brand Summit (2003); IMedia Integrate (2005 to 2007); IMedia Break-Through (2008); Interactive Promotion Summit (2005, 2007, 2008)
Joseph Eibert’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
