Driven and Experienced Interactive Marketing Executive
Greater Los Angeles Area
- Current
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- Executive Director at Warner Bros. Home Entertainment
- Executive Director at Warner Home Video
- Past
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- Director at Warner Bros. Home Entertainment
- Associate Product Manager at Mattel, Inc.
- Consultant at Xdrive, Inc.
- Corporate Marketing Intern at Brøderbund Software, Inc.
- Product Manager / Account Manager at Bien Logic, Inc.
- Education
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- University of Southern California - Marshall School of Business
- University of Southern California
- University of California, San Diego
- Recommended
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5 people have recommended Joseph - Connections
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207
connections
- Industry
- Online Media
- Websites
Joseph Eibert’s Summary
An entrepreneurial executive with over 10 years experience in product and all aspects of interactive marketing – online media, promotions, publicity, web site design and viral; Strong analytical skills combined with innovative thinking and ability to thrive in fast-paced, challenging work environments; Respected, resilient leader with a proven track record at small Internet start-up, large consumer packaged goods company and vast entertainment studio.
Joseph Eibert’s Specialties:
Online Media Planning; Online Publicity; Web Site Development; Interactive Promotions; Product Management; Strategy; Business Development
Joseph Eibert’s Experience
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Executive Director
Warner Bros. Home Entertainment
(Public Company; 10,001 or more employees; TWX; Online Media industry)
October 2005 — Present (2 years 10 months)
Since December 2000, led B2C interactive marketing for Warner Home Video, the market leader in the home entertainment software category. Directed over 300 online campaigns for some of the best-selling DVDs of all-time. Campaigns ranged from multi-million movie franchises, such as Harry Potter films, to highly successful films like 300, to popular children and TV franchises like Scooby-Doo and Smallville, to movie classics like Blade Runner and Casablanca.
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Executive Director
Warner Home Video
(Online Media industry)
2001 — Present (7 years)
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Director
Warner Bros. Home Entertainment
(Public Company; 10,001 or more employees; TWX; Online Media industry)
December 2000 — October 2005 (4 years 11 months)
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Associate Product Manager
Mattel, Inc.
(Public Company; 5001-10,000 employees; MAT; Consumer Goods industry)
May 1999 — December 2000 (1 year 8 months)
Managed marketing functions and directed packaging, online, sales and development teams for boys’ computer software and video games.
The product lines accounted for approximately $25 million in retail sales and included several of Mattel’s largest brands, including Hot Wheels, Matchbox and others.
Managed critical licensee and vendor relationships with Nintendo, Caterpillar, Sesame Street and others. -
Consultant
Xdrive, Inc.
(Privately Held; 11-50 employees; Internet industry)
January 1999 — December 1999 (1 year)
Advised and helped form business concept with company founder. The Xdrive service won “Best of the Best” award at 1999 Comdex Show and secured over $65 million in funding from eCompanies, C|Net, AOL, Goldman Sachs and others.
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Corporate Marketing Intern
Brøderbund Software, Inc.
(Public Company; 51-200 employees; Computer Software industry)
June 1998 — September 1998 (4 months)
Consulted sales, channel marketing, and entertainment business units for $420 million software company. Projects focused on global strategy and online business models. Researched on multi-player gaming and Internet access growth in the Pacific Rim.
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Product Manager / Account Manager
Bien Logic, Inc.
(Privately Held; 1-10 employees; Internet industry)
February 1996 — August 1997 (1 year 7 months)
Product Manager (November 1996 to August 1997)
Directed the creation and marketing of a successful online service, Flirt.com. Shifted service to a subscription and e-commerce model by launching a new membership campaign. Increased sales by 200% in four months. Service was later sold to Playboy Enterprises, Inc.
Account Manager (February 1996 to August 1997)
Managed and secured key accounts, including Lightspan Partnership, California Apparel News and others in the software and fashion industries.
Joseph Eibert’s Education
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University of Southern California - Marshall School of Business
MBA, Marketing; New Media; Entrepreneurship, 1997 — 1999
- Activities and Societies:
- MBA Read; Graduate New Media Association; Challenge for Charity
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University of Southern California
MBA, Product Marketing, 1997 — 1999
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University of California, San Diego
BA, Sociology; Economics, 1989 — 1994
- Activities and Societies:
- Sigma Chi Fraternity
Additional Information
Joseph Eibert’s Websites:
Joseph Eibert’s Groups:
• ePrize Client Advisory Board, 2008
• Forrestor Research, Interactive Marketing Council, 2008
• The Anderson Graduate School of Management at UCLA, Riordan Program Fellow.
Joseph Eibert’s Honors:
• Panelist, Digital Hollywood, Spring, "The Future of Enhanced Advertising", 2008.
• Speaker, DVD & Beyond: The 6th Annual Home Entertainment Summit, “Online Marketing Meets Web 2.1”, 2007.
• Winner, Interactive Promotion of the Year, “Owl Prowl” for Harry Potter and the Sorcerer’s Stone DVD Release, 2002 Entertainment Marketing Association.
• Winner, Honorable Mention, The Wizard of Oz DVD Site (www.thewizardofoz.com), 2005 Webby Award.
• Google CMO Summit 2006, 2007
• Run for the Wall 1995: Participated in a cross-country trek to support Vietnam War POWs and MIAs.
• Awarded 2nd Degree Black Belt in Aikido
Joseph Eibert’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
