Susan Payton

Current

• Owner at Egg Marketing & Public Relations

Past

• The Marketing Eggspert at Sparkplugging Blog Network
• Communications Director at RedChip Companies

Education

• University of Central Arkansas

Recommended

7 people have recommended Susan

Connections

173 connections

Industry

Marketing and Advertising

Susan Payton’s Summary

Entrepreneur with extensive knowledge in internet marketing, social media, and public relations. Qualified marketing and public relations professional with experience in wide range of industries. Knowledge of building marketing strategies around individual company needs, with focus on target market’s preferred method of communication. Ability to plan and execute marketing strategy from conception to completion, on time and on budget.

Susan Payton’s Specialties:

Press releases, copywriting, email marketing, social media, social networking, blogs, web copy, marketing strategy

Susan Payton’s Experience

• Owner

  Egg Marketing & Public Relations

  (Marketing and Advertising industry)

  2006 — Present (3 years )

  Founded boutique marketing and public relations firm specializing in internet marketing strategy, taking company from no sales to $100,000 annualized. Grew company from one employee to five writers, administrators, and marketing professionals in under two years. Created and executed marketing strategy for small and medium sized businesses. Oversaw new product promotion, positioning, branding, market research, marketing, public relations, and results tracking. Used tools like press releases, email marketing, blogs, and social media to achieve results for clients.

• The Marketing Eggspert

  Sparkplugging Blog Network

  (Writing and Editing industry)

  2008 — 2008 (less than a year)

  Write The Marketing Eggspert Blog on marketing to an audience of entrepreneurs and work from home professionals. Have received numerous opportunities as a result, including a sponsorship opportunity from Epson, new clients, book promotion opportunities and speaking engagements.

• Communications Director

  RedChip Companies

  (Privately Held; Financial Services industry)

  January 2006 — June 2006 (6 months)

  Managed support staff consisting of IT, Sales, Design and Administration departments. Wrote all communications and marketing collateral, including company profiles for multi-million dollar public companies, press releases, and emails. Interacted with CEOs of client companies on a daily basis. Followed stock market activity and trends of client companies.

Susan Payton’s Education

• University of Central Arkansas

  MBA , Business Administration

  BA in English
  BA in French

  Activities and Societies:

  Dean's list

Additional Information

Susan Payton’s Interests:

marketing, writing, corporate communications, marketing plans, internet marketing, social media, public relations, PR

Susan Payton’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• getting back in touch