Étienne Garbugli (Usability Specialist)

Current
  • CEO at Reversible Media
  • «5 à 7 UX» Meetups Organizer at Utilisabilité Québec
  • Usability & Information Architecture Specialist at Kotsego
Past
  • Usability Analyst / Interaction Designer at Aeroplan
  • Electronic Production Coordinator at Aeroplan
  • Web Coordinator at Groupe Bikini Village
Education
  • Université de Montréal - HEC Montréal
  • Concordia University
Connections
229 connections
Industry
Online Media
Websites

Étienne Garbugli (Usability Specialist)’s Summary

Kotsego are experts in Usability and Interaction Design.

Our team of experienced online media professionals are there to help you meet your businesses communication goals and to optimise your customer's online experience.

Usability can often be overlooked or undervalued, yet did you know that up to 70% of web traffic is lost due to lack of considered planning around the users experience online. That could present a substantial loss of tangible revenue generation and potentially damage your public relations strategy.

Kotsego are passionate about creating the best experience for your customers. We understand the importance of working together as a team with your developers, PR and marketing departments as well as the leaders of your business to achieve your desired outcome: to have the best online presence in your field.

Please feel free to get in touch with me at info@kotsego.com - I can show you how we can help your business.

Étienne Garbugli (Usability Specialist)’s Specialties:

- Information architecture / Interaction design
- Landing page optimization
- Usability tests and audits
- Design strategy


Étienne Garbugli (Usability Specialist)’s Experience

  • CEO

    Reversible Media

    (Online Media industry)

    March 2009Present (5 months)

    Reversible Media is a software production company located in Montreal, Canada. We're busy showing the world what collaboration on Web projects can be.

  • «5 à 7 UX» Meetups Organizer

    Utilisabilité Québec

    (Online Media industry)

    February 2009Present (6 months)

  • Usability & Information Architecture Specialist

    Kotsego

    (Privately Held; Design industry)

    June 2008Present (1 year 2 months)

    Responsible for creating optimal user experiences.
    Key functions:

    - Analysis
    - Design strategy
    - Heuristic evaluations and Usability testing
    - Interaction design and Information architecture
    - Landing page optimization
    - User research

  • Usability Analyst / Interaction Designer

    Aeroplan

    (Public Company; 1001-5000 employees; AER.UN; Marketing and Advertising industry)

    October 2006June 2008 (1 year 9 months)

    Responsible for creating optimal user experiences.
    Key functions:

    - Assess business needs and design a flight reservation system;
    - Manage stakeholder expectations and present quality deliverables;
    - Perform heuristic evaluations;
    - Help define the design strategy;
    - Lead a team of 2 to 4 interaction designers.

  • Electronic Production Coordinator

    Aeroplan

    (Public Company; 1001-5000 employees; AER.UN; Marketing and Advertising industry)

    January 2006October 2006 (10 months)

    Responsible for the delivery of email, Web and banner campaigns.
    Key functions:

    - Oversee the execution of Web campaigns;
    - Provide optimal Web solutions to business partners;
    - Improve the Aeroplan Website;
    - Lead a major email redesign.

  • Web Coordinator

    Groupe Bikini Village

    (Retail industry)

    February 2005December 2005 (11 months)

    Responsible for the Web marketing vehicles.
    Key functions:

    - Create and improve the Bikini Village newsletter;
    - Storyboard the new Les Ailes de la Mode Website (never released);
    - Plan several Web advertising campaigns;
    - Maintain and improve the consumer Websites and the Intranet.

  • Web Designer / Marketing

    Mediaplazza

    (Privately Held; 51-200 employees; Internet industry)

    December 2003July 2004 (8 months)

    Responsible for Web design and copywriting.
    Key functions:

    - Create Web banners, microsites and logos;
    - Write newsletters and press releases;
    - Market research, emarketing;
    - Participate in the creation of a marketing plan to develop the North-American market.


Étienne Garbugli (Usability Specialist)’s Education

  • Université de Montréal - HEC Montréal

    D.E.S.S. , Ebusiness , 20072009

    Program structure:
    http://www.hec.ca/registraire/programmes/dessae/structure.html

  • Concordia University

    B.A. , Communications Studies , 20002003


Additional Information

Étienne Garbugli (Usability Specialist)’s Websites:

Étienne Garbugli (Usability Specialist)’s Interests:

New Technologies, Strategy, Internet, Design, Emarketing, Usability, Entrepreneurship, Travel, Hockey, Badminton, Songwriting, Networking.


Étienne Garbugli (Usability Specialist)’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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