
General Manager, Interactive Marketing Technologies, Customer Experience, International Orientation
Greater New York City Area

General Manager, Interactive Marketing Technologies, Customer Experience, International Orientation
Greater New York City Area
Corporate generalist focused on leading Interactive Marketing, Business Development, Sales Operations, Information Technology and Organizational Transformation initiatives. Expertise includes:
- Professional services consulting and software as a service
- Web content management, Web analytics, search
- Customer relationship management, online campaigns
- Search engine marketing [SEO, SEA] and social networking
- Offshoring IT and tactical eBusiness support processes
- Strategic partnerships / vendor management
- Product management and enterprise program leadership
- Entrepreneurship and strategic business planning
Operating globally - customer experience - start-ups - change
(Accounting industry)
April 2008 — Present (7 months)
Leading interactive marketing initiatives; building comprehensive Internet strategies and executing to plan.
(Privately Held; 11-50 employees; Internet industry)
August 2006 — March 2008 (1 year 8 months)
Usability Sciences is a national User Experience leader focused on multi-channel usability analysis and customer experience improvement. Leadership roles include: Corporate Development; Corporate Marketing; Business Development & Sales Operations.
(Privately Held; 10,001 or more employees; Management Consulting industry)
July 2002 — July 2006 (4 years 1 month)
Responsible for multinational Deloitte.com solution.
Initiated offshore operations (India / Central Europe).
Architected global knowledge management portal.
Developed IT Relationship Management function.
(Computer Software industry)
September 1998 — September 2001 (3 years 1 month)
Created innovative software as a service collaboration platform.
Developed business plan and raised venture capital.
Lead market facing operations.
(Partnership; 10,001 or more employees; DC; Management Consulting industry)
June 1995 — August 1998 (3 years 3 months)
Provide consulting services to Latin American clients.
Managed business development and delivery relationships.
(Public Company; 10,001 or more employees; EDS; Information Technology and Services industry)
January 1991 — August 1993 (2 years 8 months)
Project managed enterprise systems programs.
Provided services to financial services clients.
International Mgt. Certification, International Business, 1995 — 1995
M.B.A., Marketing, Information Technology, 1993 — 1995
B.S., Management Information Systems, 1986 — 1990
National Society of Hispanic MBAs