Emre Ersahin

Current

Head of Content Services at Turkcell

Past

Founding Partner at TargetYouth
Managing Director at Noktakom
Eurasia Division Advertising Manager at The Coca-Cola Company

Turkey Region Advertising Manager at The Coca-Cola Company
Turkey Region Advertising Supervisor at The Coca-Cola Company
Account Manager at ALICE / BBDO
Management Trainee at FOCUS4 / BBDO

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Education

Bogaziçi Üniversitesi
Robert College

Recommended

7 people have recommended Emre

Connections

500+ connections

Industry

Telecommunications

Emre Ersahin’s Summary

Almost 18 years of progressive marketing career starting at an int’l ad agency & reinforced at a multinational FMCG company. Always pushing the envelope in marketing technology, also led the 1st local Internet advertising company. Self-motivated, benevolent entrepreneur co‐founded the 1st youth marketing agency in the Eurasia Region. Recently joined Turkcell for managing & deploying best in class mobile content services, especially for 3G.

An expert on adding-value, keen to pursue innovative international marketing practice building on brand management, marketing communications, web 2.0 and GSM knowledge. Now better equipped to tackle the future with recently developed skills in sociometry, influencer networks and launching web mash‐ups.

Emre Ersahin’s Specialties:

New specialties such as social networks and mash-ups added on top of the previous marketing strategy, youth marketing, advertising, brand management, guerrilla & viral marketing, mobile gadgets, trends & insights, brand extension specialties.

Also founder & moderator of the leading discussion platform of the Turkish marketing community with 1.400+ members.

Emre Ersahin’s Experience

Head of Content Services

Turkcell

(Public Company; 1001-5000 employees; TKC; Telecommunications industry)

July 2008 — Present (1 year 5 months)

Basically designing and managing all kinds of "content based" mobile consumer services business including mobile TV, music, games, infotainment, etc.
Founding Partner

TargetYouth

(Marketing and Advertising industry)

November 2002 — February 2008 (5 years 4 months)

TargetYouth enjoyed being the first and only “target audience specialist” marketing services company of Turkey. The company was established in 2002 to serve brands and clients targeting only kids, teens and young adults between the ages of 6-24.

TargetYouth proactively tracked actionable youth insight and implemented result-oriented, youth-driven marketing programs for some of the local blue chip clients such as leading banks in Turkey namely Akbank and Garanti Bank, the market leading GSM operator Turkcell, and The Coca-Cola Company in Turkey.
Managing Director

Noktakom

(Privately Held; 1-10 employees; Internet industry)

March 2001 — November 2001 (9 months)

Noktakom was a start-up joint venture of IT multinationals and local ISPs established to pioneer, grow and to regulate the Internet advertising market through the utilization of “behavioral profiling” software.
Eurasia Division Advertising Manager

The Coca-Cola Company

(Public Company; 10,001 or more employees; KO; Consumer Goods industry)

November 2000 — March 2001 (5 months)
Turkey Region Advertising Manager

The Coca-Cola Company

(Public Company; 10,001 or more employees; KO; Consumer Goods industry)

August 2000 — November 2000 (4 months)
Turkey Region Advertising Supervisor

The Coca-Cola Company

(Public Company; 10,001 or more employees; KO; Consumer Goods industry)

March 1999 — August 2000 (1 year 6 months)
Account Manager

ALICE / BBDO

(Privately Held; 51-200 employees; Marketing and Advertising industry)

September 1996 — February 1999 (2 years 6 months)
Management Trainee

FOCUS4 / BBDO

(Privately Held; 1-10 employees; Marketing and Advertising industry)

June 1993 — August 1994 (1 year 3 months)

Emre Ersahin’s Education

Bogaziçi Üniversitesi

Political Science 1991 — 1995

Activities and Societies:

Scuba club instructor & board member
Robert College

1984 — 1991

Activities and Societies:

Editor of Bosphorus Chronicle, the school newspaper.