Director at Web Analytics Association
Austin, Texas Area
- Current
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- Director at Web Analytics Association
- Senior Analyst, Global Consumer Online Analytics and Optimization at Dell Inc.
- Past
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- Senior Consultant, Marketing Strategy at Dell
- Senior Marketing Consultant at Dell
- Marketing/Pricing Consultant at Dell
- Marketing Consultant at Dell
- Marketing Consultant at Domino's Pizza
- Senior Strategy Consultant at PwC Consulting
- Regional Sales Manager at Procter & Gamble
- Education
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- University of Michigan - Stephen M. Ross School of Business
- Peking University
- HuangGang High School
- Recommended
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5 people have recommended Ed - Connections
-
500+
connections
- Industry
- Computer Hardware
- Websites
Ed Wu’s Summary
I am currently the senior analyst for Dell's Global Consumer Online business. I am responsible for driving strategic analytics inititives, recommending actionable ideas to fuel the optimization engine, evangelizing, championing web analytics and sharing best practice across our global business units. My prior experience includes marketing strategy, business intelligence, competitive pricing and sales management.
I attended eMetrics Summit and am well connected with many web analytics practitioners. I am passionate about web analytics and see that as the career of choice for the rest of my life. I am also the author of the Super Web Analyst blog.
I graduated from Michigan Business School in 2004, with focus on marketing and general management. Outside work, I am active in the faith community and enjoy reading, writing or just spending time with my family.
Ed Wu’s Specialties:
Web Analytics, Sales Management, Channel Management, Market Segmentation, Pricing and Promotion, Business Intelligence
Ed Wu’s Experience
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Director
Web Analytics Association
(Internet industry)
May 2009 — Present (3 months)
Elected Board of Director of Web Analytics Association--the leading authority of excellence in digital marketing measurement.
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Senior Analyst, Global Consumer Online Analytics and Optimization
Dell Inc.
(Public Company; DELL; Computer Hardware industry)
August 2008 — Present (1 year)
Responsible for managing the web analytics for the consumer online business.
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Senior Consultant, Marketing Strategy
Dell
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
May 2008 — August 2008 (4 months)
Working on broad strategy issues for Americas segments
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Senior Marketing Consultant
Dell
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
April 2006 — May 2008 (2 years 2 months)
Analyzed a $5bn public business and recommended strategies to transform the sales coverage model with 30% incremental investment
Led a cross functional project team to map ASAP customers to Dell accounts following the acquisition
Built a comprehensive model to estimate the K12 market buying power at account level, enabling sales to do better account planning
Conducted quarterly business reviews for marketing and sales executives -
Marketing/Pricing Consultant
Dell
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
July 2004 — April 2006 (1 year 10 months)
Led the development of Operational P&L tool, receiving significant achiever award
Performed various competitive analysis and shaped desktop portfolio to compete in retail market
Recommended short/long term pricing strategies for DHS and SMB
Developed strategies and tools to drive upsell in desktop business, resulting $5 per unit incremental margin -
Marketing Consultant
Dell
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
April 2003 — August 2003 (5 months)
Summer Intern at the Transactional Center of Competence (TCoC)
Analyzed segment cannibalization, identified causes and recommended strategies to minimize customer transference between DHS and SMB
Improved model to track the weekly operation income for Optiplex, Precision and Latitude, supporting brand managers' price decision -
Marketing Consultant
Domino's Pizza
(Public Company; 10,001 or more employees; Restaurants industry)
March 2003 — April 2003 (2 months)
Defined relevant DMA-level variables and identify five key DMA market segments by using SPSS Factor & Cluster Analyses
Developed targeted and actionable co-op promotion strategies for each DMA market segment identified -
Senior Strategy Consultant
PwC Consulting
(Partnership; 10,001 or more employees; PwC; Management Consulting industry)
October 2001 — July 2002 (10 months)
Advised MNC client to consolidate sales channels and centralize advertising planning, led to $2 million cost saving per year
Analyzed market potential and designed marketing and sales models for State Owned Enterprise to launch its products nationally, exceeding the first year's rev target by 50% -
Regional Sales Manager
Procter & Gamble
(Public Company; 10,001 or more employees; PG; Consumer Goods industry)
July 1995 — September 2001 (6 years 3 months)
Led cross-functional team consisting of 25 managers, managed $4.5MM Customer Business Development Fund and delivered annual sales target of $120MM
Initiated strategy to reduce number of dealers from 25 to 10 and grow revenue by 15%
Designed distribution model which became country standard, enabling the company to launch new product within two weeks instead of four
Ed Wu’s Education
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University of Michigan - Stephen M. Ross School of Business
MBA , Marketing & Strategy , 2002 — 2004
Emphases in Marketing and Corporate Strategy
Awarded merit-based Business School Scholarship
GMAT: 750 (99th percentile)
Candidate for Graduation with Distinction- Activities and Societies:
- Selected member of Admission Student Committee
Elected President of MBS Toastmasters Club
Member of Marketing, High Tech, Healthcare and Life Science Clubs
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Peking University
BA , Political Science , 1990 — 1995
First class of mountain climber in P.R.C with a record of 24,700 ft
- Activities and Societies:
- Elected President of Peking University Mountaineering Association (PUMA)
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HuangGang High School
1987 — 1990
Ed Wu’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- reference requests
- getting back in touch
