Edward Cates

Current

CEO & Managing Partner at Nuance Marketing, LLC

Past

Director of Marketing & Communications at Carter Brothers, LLC
Vice President, Marketing & Communications Manager at Bank of America
VP - Regional Market Development Manager at Bank of America

National Director of Strategic Initiatives at Bank of America
Corporate Affairs - Corporate Events Manager at Bank of America
Banking Center Manager at Bank of America
Office of Advance & Scheduling, Intern at The White House

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Education

Emporia State University
Washington High School

Recommended

15 people have recommended Edward

Connections

225 connections

Industry

Marketing and Advertising

Websites

Edward Cates’s Summary

Marketing executive with a wealth of breadth and expertise within the field. Previously contributed to the development of national multicultural marketing strategy to deliver commercial and private bank client relationships through event sponsorships.

Unique C-level experience providing premier event & meeting management support to the top 10-15% of executives at Bank of America. Event execution ranges from client entertainment to senior management meetings with the top 600 global executives within the bank.

Participated as a part of leadership within a "world class" supplier diversity initiative at Bank of America. Managed and developed diverse suppliers to increase purchasing opportunities for MWDBE's. Later transitioned to manage all marketing, communications and national relationships with supplier diversity advocacy organizations.

Edward Cates’s Specialties:

Strategic Marketing, Communications Planning, Merger & Acquisition, Supplier Diversity, Advertising, Brand Development, Brand Identity, Presentation Design & Development, Speech Writing, Editing Services, Event Management, urban marketing, multicultural marketing, strategic alliances

Edward Cates’s Experience

CEO & Managing Partner

Nuance Marketing, LLC

(Marketing and Advertising industry)

July 2007 — Present (2 years 5 months)

Nuance is a full service marketing and communications agency that provides innovative solutions to support the brand and increase revenue.

Capabilities specialize in brand identity & development, strategic marketing, communications, media & public relations, multicultural marketing and supplier diversity & development.
Director of Marketing & Communications

Carter Brothers, LLC

(Privately Held; 201-500 employees; Security and Investigations industry)

February 2005 — July 2007 (2 years 6 months)

Responsible for all marketing, communications, public & media relations activities for the company.

Also coordinated strategic marketing campaigns through trade show participation and events management.
Vice President, Marketing & Communications Manager

Bank of America

(Public Company; 10,001 or more employees; BAC; Banking industry)

August 2003 — February 2005 (1 year 7 months)

Responsible for the national marketing & communications efforts of Bank of America's Multicultural Supplier Development team within Supply Chain Management.

Promoting Bank of America's commitment to supplier diversity and development and maintaining external relationships with national advocacy organizations were key elements of execution.
VP - Regional Market Development Manager

Bank of America

(Public Company; 10,001 or more employees; BAC; Banking industry)

October 2000 — August 2003 (2 years 11 months)

Worked within Supply Chain Management for the Multicultural Supplier Development team. Served as Southeastern Regional Market Development Manager for Florida, Georgia and Tennessee.

Worked with Minority and Women Business Enterprises in support of Bank of America's commitment to supplier diversity and development.

Managed a supplier portfolio of over 150 diverse suppliers providing various commodities and services.
National Director of Strategic Initiatives

Bank of America

(Public Company; 10,001 or more employees; BAC; Banking industry)

1998 — 2000 (2 years )

Managed a $1.5 million sponsorship budget targeting the affluent African American consumer for private banking, commercial and securities relationships with Bank of America.

Identified prime organizations that would yield sponsorship opportunities and banking relationships through event participation. Coordinated internal business unit contacts for appropriate representation.

Results contributed to over $600 million in qualified and closed banking referrals from the affinity groups.
Corporate Affairs - Corporate Events Manager

Bank of America

(Public Company; BAC; Banking industry)

1997 — 1999 (2 years )

Events coordinator and manager for the Corporate Special Events team responsible for events planning for the top 10% of Bank of America executives including the CEO, CFO, Chief Personnel Executive and many other C-level executives.

Coordinated a variety of events including high wealth client entertainment events for Bank of America including the Heritage Golf Tournament, Carolina's Cup Steeplechase, Mardi Gras (Crew of Orpheus). Also senior leadership meetings including one with the top 600 global executives.

Supported public relations activities supporting the merger between NationsBank and Bank of America and subsequent transition activities.
Banking Center Manager

Bank of America

(Public Company; 10,001 or more employees; BAC; Banking industry)

June 1996 — February 1998 (1 year 9 months)

Managed a consumer retail banking center and staff of 15 in Charlotte, NC.

Led center performance to achieve identified mortgage, securities, custmer satisfaction and deposits goals for the banking center.

Selected as a project manager to support regional transition to a PC based banking platform (Merlin) for Bank of America headquarters region (Charlotte, NC). Trained over 180 banking center employees including regional executives and state bank president.
Office of Advance & Scheduling, Intern

The White House

(Government Agency; 201-500 employees; Government Administration industry)

May 1994 — August 1994 (4 months)

Under the Clinton Administration, served as a part of the Office of Advance & Scheduling supporting POTUS as a White House Intern.

Specifically, coordinating press schedules for the White House Press core under the leadership of Isabelle Tapia.

Supported Advance & Scheduling activities for POTUS:

-First State Visit from the Emperor of Japan
-D-Day Commemoration
-2004 G-7 Summit
-Numerous West Wing Press Briefings and Scheduling

Edward Cates’s Education

Emporia State University

B.A. , Communications, Minor Political Science , 1991 — 1995

Activities and Societies:

Vice President of Associated Student Government, Associated Students of Kansas, President of Alpha Phi Alpha Fraternity, Inc., President of the Black Student Union, Founding Member of Young Democrats, Who's Who in America's Colleges & Universities, Resident Assistant.
Washington High School

Additional Information

Edward Cates’s Websites:

Edward Cates’s Interests:

marketing, advertising, internet marketing, viral marketing, communications, public relations, urban marketing, multicultural marketing, sponsorship strategy, supplier diversity, consultation, public speaking, training, email marketing, SEO

Edward Cates’s Groups:

Alpha Phi Alpha Fraternity, Inc., the National Association of Black Journalists, The Institute of Supply Management, National Minority Supplier Development Council, Democratic Party,