Edward Baral

Current

• Group Marketing Manager at Fairfax Media

Past

• Marketing Manager at Telstra

Education

• Mt Eliza Business School
• Mt Eliza Business School
• University of New South Wales

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Recommended

5 people have recommended Edward

Connections

183 connections

Industry

Marketing and Advertising

Websites

• Edward Baral. My Blog.
• BRW.com.au
• afr.com

Edward Baral’s Summary

Senior level marketing experience across B2C and B2B marketing businesses on both corporate and agency "side".
Industries: Media, Telecommunications, Retail
Brands: The Australian Financial Review, BRW, Telstra, BigPond, Table Eight.

Edward Baral’s Specialties:

Marketing, Media, Innovation, Brand Development, Marketing and Communications Strategy, Product Development, Stakeholder Management, Agency Management, Negotiation, Business Development, People Management

Edward Baral’s Experience

• Group Marketing Manager

  Fairfax Media

  (Public Company; FXJ; Newspapers industry)

  2004 — Present (5 years )

  Managing a team of 14, this role holds overall responsibility for the Marketing of all Fairfax Business Media publications including: The Australian Financial Review, AFR Smart Investor, BRW and afr.com, BRW.com.au as well as niche publications. This includes setting the overall strategic direction and managing a team in its delivery in order to achieve set objectives.
  
  Accountabilities include:
  - Circulation
  - Readership
  - Subscriptions growth and retention
  - Brand development
  - Product development
  - Pricing
  - EBIT Contribution
  - Sponsorships

• Marketing Manager

  Telstra

  (Public Company; TLS; Telecommunications industry)

  1998 — 2004 (6 years )

  Initially commencing as Marketing Communications Manager, Consumer, I was responsible for managing a team of 5 that developed and produced all campaigns for the Consumer Fixedline business including:
  - Launch of "Neighbourhood Call"
  - Local, STD (National) and International calling
  - Call completion products (eg MessageBank, Call waiting, etc)
  
  
  After a few years I moved into a broader Marketing role as Marketing Manager for BigPond growing dial-up services launching BigPond Broadband as a mainstream service.
  
  My final role at Telstra was Marketing Manager for the Small Business Segment across all product portfolios.

Edward Baral’s Education

• Mt Eliza Business School

  Strategic Financial Decision Making 2005 — 2005

• Mt Eliza Business School

  Manager Development Program 2004 — 2004

• University of New South Wales

  B. Com (Merit) , Marketing , 1989 — 1991

  Activities and Societies:

  Procter & Gamble Scholarship
  Procter & Gamble Award for Promotions Management
  Market Research Institute Award for Market Research

Additional Information

Edward Baral’s Websites:

• Edward Baral. My Blog.
• BRW.com.au
• afr.com

Edward Baral’s Interests:

International News and Current Affairs, Business and Investing, Coffee

Edward Baral’s Honors:

2009 - International Newsmedia Marketing Association (INMA) award for Print Subscription Sales
2008 - INMA awards for Brand Awareness Across Platforms and Online Audience Usage and Engagement
2008 - Australian Direct Marketing Association (ADMA) awards for Effectiveness Direct Response Sales; Digital Direct Response Advertising and Websites and Microsites.
2007 - UNICEF Australia Corporate Partner of the Year
2006 - INMA award for Direct Response Marketing
2006 - Effectiveness Judge ADMA Awards
2006 - Outdoor Media Association (OMA) Outdoor Campaign of the Year Runner-up
2005 - ADMA award for Effectiveness of Press Integrated Campaign
2001 - Telstra "Make a Difference" Awards for overall contribution to the business
2000 - Ethnic Media Marketing Award