Ed Walker

Current

Web & Digital Marketing co-ordinator at University of Central Lancashire Students' Union

Past

Communications Officer at University of Central Lancashire Students' Union
Sub Editor at Explocity
Journalist at Lancashire Evening Post

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Education

University of Central Lancashire

Recommended

3 people have recommended Ed

Connections

33 connections

Industry

Online Media

Websites

Ed Walker’s Summary

I manage a number of web projects to improve the Students' Union's web presence. I lead on interpreting metrics and using this to plan and deliver joined up online/offline campaigns.

My goal over the next 12 months are to develop the new Union website to make it a portal for all UCLan prospective, current and past students. Our ultimate aim is to extend the life-span of the website from three years for a year, to around six years.

I am hoping to grow traffic to the website, improve the usage of online by all departments in the Union - to improve business processes and also in promoting their work and the opportunities available to students.

I enjoy planning and implementing new projects, so this role has allowed me to take a 360 degrees view of how the Union currently uses the web and design and implement a new digital strategy for the Union.

Ed Walker’s Specialties:

content promotion, content distribution via online channels, social networks, web business processes, online content creation, video and audio editing, content management

Ed Walker’s Experience

Web & Digital Marketing co-ordinator

University of Central Lancashire Students' Union

(Marketing and Advertising industry)

June 2008 — Present (1 year 2 months)

Responsible for all Union web presences, content, design and maintenance. Work with the University of Central Lancashire's web services team to deliver projects for the Union on all areas of the web, this includes business processes.

Wrote and currently in the process of implementing the first digital strategy for the Union and have the ultimate aim of making the Union one of the best, if not the best, utiliser of the web in its sector.

Exploring new revenue streams via the web and building links with business' and partner organisations.

Responsible for all content that goes onto the site, and for developing all areas of the Union to ensure that all good content is pulled out from departments and displayed on the website in the best format.
Communications Officer

University of Central Lancashire Students' Union

(Marketing and Advertising industry)

July 2007 — June 2008 (1 year)

Responsible for all communications output at the Union. This included being editor of the student newspaper, Pluto, and chief executive of the student radio station, Frequency. This included running high profile investigative journalism operations into a student running an essay writing firm and also into a student society leader who had publicly made highly homophobic comments.

Developed and delivered pluto-online.com, which is now in the stages of further development.

As a trustee of the organisation and a student representative, responsible for delivering and organising campaigns on student issues. Was also at the forefront of a governance change in the organisation.
Sub Editor

Explocity

(Publishing industry)

July 2006 — September 2006 (3 months)

Two month placement in Bangalore, India. Responsible for producing, proofing and designing copy and pages for Explocity, a company that produced city guides and lifestyle magazines for India's expanding youth market.
Journalist

Lancashire Evening Post

(Publishing industry)

April 2006 — July 2006 (4 months)

Worked shifts for Lancashire Evening Post as a reporter. This included stories on community events and public affairs. Also worked on the re-launched lep.co.uk producing video and multimedia content for the site.

Ed Walker’s Education

University of Central Lancashire

BA (Hons) , Journalism , 2004 — 2007

I specialised in digital journalism in the third year of my degree. My final project was creating a website from scratch, I created mine around the volunteer/meaningful travel industry. This was filled with content, both static and multimedia. One day I would like to launch the website (ivolunteer) professionally.

The course also involved running a weekly news website with local news, sports and features.

Activities and Societies:

writer - student newspaper, deputy music editor - student newspaper, dj - student radio station, chairperson and founder - cocktail society, assistant editor - student newspaper, digital editor - student newspaper website