Edvarcl Heng

Current

• Video Host at ECO Singapore
• PR and Marketing Lead at Hello Campaign
• Video host at ActiveChannel

• Product Manager at SPH Search Pte Ltd
• Owner at Edvarcl Editorial | Guerilla Marketing | Social PR | Hosting

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Industry

Online Media

Edvarcl Heng’s Summary

Edvarcl is absolutely loony over bites, bytes and the big, bad Web. A food reporter turned senior writer & video host at CNET, he’s now a product manager at Rednano & still regularly | host videos || write articles || emcee events || market/PR products | on a freelance basis.

Edvarcl Heng’s Specialties:

partner collaboration negotiation, product conceptualization, fusion marketing, BTL guerrilla marketing, editorial design concepts, content generation, event hosting, video hosting.

Edvarcl Heng’s Experience

• Video Host

  ECO Singapore

  (Non-Profit Organization Management industry)

  May 2009 — Present (3 months)

  - Video host for eco.tv, a online docu-video series on the green movement and initiatives in Singapore.

• PR and Marketing Lead

  Hello Campaign

  (Non-Profit Organization Management industry)

  March 2009 — Present (5 months)

  - Conceptualized a zero dollar phased-in marketing campaign utilizing BTL marketing avenues across the social net, offline guerrilla tactics and third-party online assets
  
  - Jump-started PR campaign which resulted in coverage on terrestrial broadcast TV channels, online TVs, online media, offline newspapers, Twitter conversations and SG blogs

• Video host

  ActiveChannel

  (Media Production industry)

  January 2009 — Present (7 months)

  - Fronting videos on health tech and food for a new outdoor and online media network.
  
  - Production is still ongoing.

• Product Manager

  SPH Search Pte Ltd

  (Privately Held; 51-200 employees; Internet industry)

  January 2008 — Present (1 year 7 months)

  - Product conceptualization, development and deployment for a localized federated search engine, including GUI, product specs/features and search ranking methodologies.
  
  - Conceiving engine traffic growth targets, engine usage analytics, monetization initiatives, strategic content/technology partnerships and competitive landscape research
  
  - Generating new BTL marketing channels for product and copy-writing/editing for marketing collaterals, site copy and Hitwise
  
  - Liaise between cross-functional teams

• Owner

  Edvarcl Editorial | Guerilla Marketing | Social PR | Hosting

  (Online Media industry)

  December 2001 — Present (7 years 8 months)

  - Currently covering consumer tech media for: Digital Life (The Straits Times), SilverKris (Technofile) and Techgoondu.com
  
  - Craft and lead communications package (BTL marketing; traditional PR; social media PR) for non-profits.
  
  - Conceptualized and fulfilled custom content generation projects for SMBs and international business outfits
  
  - Wrote commissioned and pitched editorial content for media houses i.e. Discovery Channel Network, Appetite Media, Straits Times Singapore, SPH Magazines
  
  - Served as outsourced editor for print publications in terms of editorial resources management, design and point-of-contact
  
  - Served as lead for creative content projects with freelance teams (copywriters and designers)
  
  - Performed video and event hosting services