Eduardo Sebriano

Eduardo Sebriano

GENERAL MANAGER at SENSPLUS

Argentina

Current
  • Co-Founder & Partner at IQ 2.0
  • GENERAL MANAGER at SENSPLUS
Past
  • BUSINESS INTELLIGENCE MANAGER at Nestlé Argentina
  • Market Intelligence Manager at Nestlé Argentina
  • Consumer Intelligence at Nestlé Argentina
Education
  • Universidad de Buenos Aires
  • Universidad de Buenos Aires
Recommended
Eduardo has 5 recommendations 5 people have recommended Eduardo
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Eduardo Sebriano’s Summary

2004 – to April 2008 Business Intelligence Manager at Nestlé Argentina Headquarters

Responsibilities: To lead and coordinate the Marketing Process, described below, to detect and transform insights into marketing action (New concepts, brands /product strategy, communication, channel strategy, and new Business Models):

- I developed the Master Business Strategy at Market Level (vision 10 years)

- Integrated Commercial Planning (At brand level vision 1 year)

- Marketing Process: Consumer Insight, Shopper Insight, Communication Process (Promotions), Competitors analysis, Pricing , Consumer Trends, Innovation/Renovation, 6040+, Market Trends for all brand of Nestlé Argentina (Nescafé, Nesquik, Frigor, Maggi, etc) , and Associated Business Nestlé Purina Pet Care, Nestlé Aguas, Nespresso y UTE DPAA (Nestlé, Sancor y Fonterra).

- Manager for all Market Research and Sensory studies for Nestlé Argentina and Associated Business (Qualitative, Quantitative, pre-post advertisement tests, ethnographic, retail measurement, and desk research)

- Brand Manager for the Nestle Argentina Bottom of the pyramid products.

- Internal Clients for Business Intelligence: all the marketing Groups from Nestle Argentina (Ice Cream, Coffee and Beverages, Dairy, Culinary), Nestlé Nutrition, CPW, UTE (Nestle –Fonterra-- SANCOR), NPPC, Nestlé Waters, Trade marketing, Sales, Production and Country Manager (Pablo Devoto).

- Work Team Leader: 2 market intelligence and sensory evaluation professionals.

Eduardo Sebriano’s Specialties:

- Strategic Marketing, Strategic thinking and planning,
- Finding business and market opportunities
- Brand and product development
- Integrated Commercial Planning; Brand plan,1 year; Market Plan,10 years
- Consumer and Shopper Insight , Innovation Renovation, Brand and Consumer Communication.
- Consumer Trends, Pricing, Competitor analysis, Market Research
- Sensory Analysis and Consumer test to develop consumer-driven products
- Category/Product Management

Eduardo Sebriano’s Experience

  • Co-Founder & Partner

    IQ 2.0

    (Market Research industry)

    December 2008 — Present (1 year )

    IQ 2.0 is a "multinodal" inititiative focused on:

    - Creating innovative and well-grounded consumer research methodologies focused on wikonsumer & netizen social networks behavior.

    - Providing open workshops and in-company training related to Consumer Insights & Innovation 2.0

  • GENERAL MANAGER

    SENSPLUS

    (Marketing and Advertising industry)

    April 2008 — Present (1 year 8 months)

    Responsabilities Areas:


    SENSORY MARKETING
    MARKETING INNOVATION
    STRATEGY PLANNING
    BRAND MANAGEMENT
    MARKET RESEARCH
    MARKET RESEARCH ONLINE

  • BUSINESS INTELLIGENCE MANAGER

    Nestlé Argentina

    (Privately Held; 1001-5000 employees; Food & Beverages industry)

    January 2004 — April 2008 (4 years 4 months)

    Responsibilities: To lead the Marketing Process to detect and transform insights into marketing action (Concepts, brands /product strategy, communication, channel strategy, and new Business Models):
    I developed the Master Business Strategy at Market Level (vision 10 years)
    Integrated Commercial Planning (At brand level vision 1 year)
    Marketing Process: Consumer and Shopper Insight, Communication Process, Competitors analysis, Pricing , Consumer Trends, Innovation, 6040+ for all brand of Nestlé Argentina
    I’m the Manager for all Market Research and Sensory studies and Brand Manager for Bottom of the pyramid product
    Internal Clients: all the marketing Groups from Nestle Argentina (Ice Cream, Coffee and Beverages, Dairy, Culinary), Nestlé Nutrition, CPW, UTE (Nestle –Fonterra-- SANCOR), NPPC, Nestlé Waters, Trade marketing, Sales, Production and Country Manager
    I have two assistants for Market Intelligence and one for Sensory Evaluation.

  • Market Intelligence Manager

    Nestlé Argentina

    (Public Company; Food Production industry)

    January 2002 — January 2004 (2 years 1 month)

  • Consumer Intelligence

    Nestlé Argentina

    (Privately Held; 10,001 or more employees; Food Production industry)

    January 2001 — January 2002 (1 year 1 month)

Eduardo Sebriano’s Education

  • Universidad de Buenos Aires

    Posgrado , Consumer Science , 2003 — 2004

  • Universidad de Buenos Aires

    Licenciatura , Chemistry , 1989 — 1994

Additional Information

Eduardo Sebriano’s Websites:

Eduardo Sebriano’s Groups:

1.1.2007- actual Miembro de la comisión directiva de la Asociación Argentina de Marketing
www.aam-ar.com/institucional/comision_directiva.asp
3.1.2007 - actual Miembro de la comisión directiva de SAIMO (Sociedad Argentina de Estudios de Mercado y Opinión Pública)

  •    Hispanic Professionals Networking Group
  •    LInked Business Strategists
  •    EPM - Business Intelligence
  •    Facebook.com
  •    Marketing Executives Group
  •    Linked.ar
  •    Shopper Insights & Marketing Professionals
  •    Specialty Coffee Professionals
  •    Market Research Global Alliance (MRGA)
  •    Market Research
  •    Recruiters in Argentina
  •    TopLinked.com (Open Networkers)
  •    Creating Results from Cultural Diversity
  •    Trainer: A Value Has A Value If and Only If Its Value is Valued
  •    Brazil - All Things Business
  •    Responsible Marketing
  •    The Recruitment Network
  •    UCA Marketing
  •    Leading International Open Networkers (LION)
  •    Friends of / Amigos do Portugal
  •    Friends of Spain / Amigos de España
  •    Friends of the European Union
  •    Strategy & Development / Spanish and Latin American World
  •    GroupLinked.com
  •    Innovative Recruitment Forum
  •    Contactos en español
  •    Spanish Connection
  •    Advanced Innovation Methods (AIM)
  •    Asociación Argentina de Marketing
  •    Start Me Up Argentina
  •    InvitesWelcome.com (Open Networkers)
  •    Business Ideas Generators
  •    Argentina-USA Leadership Connection
  •    iQ 2.0 - Wikonsumer & Netizen Culture
  •    Marketing Online
  •    Argentina Business
  •    The Friends of / Amigos de Chile
  •    CPGpeople (8.000+ members)
  •    UBA Universidad de Buenos Aires Alumni
  •    POPAI - The Global Association for Marketing at Retail
  •    Online Marketing Latam
  •    SugarCRM en Latinoamérica
  •    NETNOGRAPHY: Wikonsumer and Netizen Culture
  •    INVESTIGACIÓN DE MERCADO Y OPINIÓN PÚBLICA
  •    Hispanic Research Inc.
  •    European Food Science Network
  •    Infomercados

Eduardo Sebriano’s Honors:

2001 PRUEVE Awards (Programa Universitario de Estímulo a la Vocación Empresaria) Universitary program for entrepreneurs with Tecnology Innovation.

http://www.gcba.gov.ar/areas/produccion/tecnologia/prueve/edic1.php?menu_id=4731

Eduardo Sebriano’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
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