
Experience Designer
Brazil

Experience Designer
Brazil
Eduardo Loureiro is a professional specialized in planning and creating interactive products that provide good experience for people.
His work is based on the philosophy of development of the user-centered design, which includes various types of research, analysis and assessments to achieve intelligent and unique.
Eduardo has eight years experience with web design projects and three years working on UX projects such as interaction designer, interface designer, usability expert, information architect and research designer.
• UX • User-Centered Design • User Experience Strategy • Visual Design • Project Management • IxD (Prototyping, Interface Design, Design research) • AI (Card-sorting, Site-maps) • User Research (Ethnography, Interviewing, Scenarios, Cognitive modeling, Personas) • Usability (Heuristic evaluation, Usability evaluation, Cognitive walkthrough)
• Experienced in Pencil/Paper, Visio, Axure, OmniGraffe, Fireworks, Freehand, Flash, CSS (webstandards), html. Mac and PC Platforms.
(Privately Held; Internet industry)
July 2007 — Present (2 years 5 months)
Coordination of the team of User Experience Design.
Conducting research and analysis of usability; planning and implementation of projects focused on user-centered design; creating benchmarks, prototypes, wireframes and interaction diagrams; and planning strategies for projects, web sites, interactive products and systems.
Has worked and works on projects for major brands such Havaianas, Volkswagen, Peugeot, Ford, Toddy, Itaú Cultural, Abril, Bayer, Coca-Cola, Nestle, Nescau, UOL, Ricardo Vargas, Takenet, Unilever, Adams, Fundep, UFMG, Assembleia Legislativa do Estado de Minas Gerais, Ferrovia Centro-Atlântica (FCA) and Globo Minas.
(Higher Education industry)
March 2004 — June 2007 (3 years 4 months)
Responsible for creating and maintaining the web site, internal web sites, hotsites, intranets, online campaigns and interfaces of systems and services online of Uni-BH.
(Internet industry)
2002 — 2004 (2 years )
Creation and maintenance of web sites (HTML, JavaScript, CSS), banners (static and animated) and email marketing.
Post-graduate , Interaction Design , 2007 — 2008
Dissertation titled “User-centered design and the limitations of the market for interactive products: Research and analysis of indicators for a balance between research and market”, 2008. Published and presented in 2º Encontro Brasileiro de Arquitetura de Informação, October 2008. Presented in World Usability Day 2008 in Belo Horizonte. http://www.designdeinteracao.com.br
Graduate - Bachelor , Social Communication - Editorial Production , 2002 — 2006
Dissertation titled “The interface icon: Study and review conceptual and technological”, 2006.
Design, service design, type design, data vizualization, art, video art, interactive art, research, skateboard, philosophy, anthropology, sociology, photography, music, social behavior, politics, history, subversion.
Winner of contest ErgoList of inspection ergonomic of interface with user, promoted by Post-Ph.D. Walter Cybis and Ph.D. Adriana Betiol, authors of the book "Ergonomia e Usabilidade: Conhecimentos, Métodos e Aplicações". (Jan/2008)
Interviewed by the PUC-TV tv channel on program "Espaço PUC" about Usability in World Usability Day. (Nov/2008)
Interviewed by the Webdesign magazine about Eyetracking. (Jun/2009)
Interviewed by the Webdesign magazine about Heuristic Evaluation. (Ago/2009)
Interviewed by the Webdesign magazine about Bauhaus on web design. (Set/2009)