Eduard Blacquière

Current

Senior SEO Consultant at Outrider (GroupM/WPP)
Teacher at Lectric Internetopleidingen
Research & Development at IAB Taskforce Search

Teacher at LOI

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Past

Business Consultant at Outrider NL (GroupM/WPP)
Graduate at Checkit
Search Marketeer at Testnet Online Advertising

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Education

Hogeschool Rotterdam

Recommended

3 people have recommended Eduard

Connections

390 connections

Industry

Marketing and Advertising

Websites

Eduard Blacquière’s Summary

Besides the work I am doing from within my positions, I am actively reading and writing about the search industry. As a graduate student I conducted an extensive market research for the search engine marketing market in the Netherlands.

My research has been adapted with the industry and is considered a to be the first quality benchmark of the search industry in the Netherlands.

That gave me the opportunity to speak at some events. For instance I was a speaker at the Affiliate Dag in 2008, a large affiliate marketing event in the Netherlands.

In 2009 the Search Engine Strategies conference came to the Netherlands for the first time. I was honoured with opening the event with a presentation about an update of the market research I did.

Eduard Blacquière’s Specialties:

General overview, market research
Content SEO, keyword research
Blogging, writing

Eduard Blacquière’s Experience

Senior SEO Consultant

Outrider (GroupM/WPP)

(Marketing and Advertising industry)

July 2009 — Present (5 months)

As Senior SEO Consultant I am responsible for the SEO services of Outrider in the Netherlands, the performance marketing label of WPP's media arm GroupM.

Responsibilities include management of the SEO team, managing key accounts, innovation and extension of the SEO services and SEO knowledge development and sharing, both within Outrider and the GroupM network.
Teacher

Lectric Internetopleidingen

(Marketing and Advertising industry)

April 2009 — Present (8 months)

Lectric Internetopleidingen is a privately held company offering a broad range of internet related courses. For their 8-day SEO course I am one of the teachers, giving 2 days of training per course.
Research & Development

IAB Taskforce Search

(Non-Profit; Marketing and Advertising industry)

January 2009 — Present (11 months)

Within the IAB Taskforce Search (Engine Marketing) I am responsible for Research & Development (together with Roy Huiskes).

The Interactive Advertising Bureau (IAB) in the Netherlands is the online advertising and interactive marketing industry branche organization.

The IAB has several Taskforces with the IAB Taskforce Search (Engine Marketing) being one of them. Objectives are to professionalize the market of search engine marketing in the Netherlands and creating more transparency and awareness for search engine marketing.
Teacher

LOI

(Privately Held; E-Learning industry)

October 2007 — Present (2 years 2 months)

LOI is the largest E-learning company of the Netherlands. For their university study Online Marketing I wrote the chapter Search Engine Marketing. Besides that I wrote the LOI course SEO (search engine optimization).
Business Consultant

Outrider NL (GroupM/WPP)

(Public Company; Marketing and Advertising industry)

October 2007 — June 2009 (1 year 9 months)

Within my role as business consultant I'm responsible for SEO (search engine optimization) at Outrider in the Netherlands. Outrider is a WPP group company and the designated search marketing agency of GroupM, WPP's media buying and planning arm.
Graduate

Checkit

(Public Company; 11-50 employees; Marketing and Advertising industry)

February 2007 — July 2007 (6 months)

To graduate my study Small Business & Retail management I'm doing a complete strategic analysis of Checkit, a search marketing company from Nijmegen (Netherlands).
Search Marketeer

Testnet Online Advertising

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 2004 — January 2007 (2 years 5 months)

At Testnet I developed myself to be a search marketing specialist, understanding both search optimization and search advertising. Next to setting up and managing search campaigns I've implemented an automated system for linking the Testnet Backoffice to Google AdWords and Yahoo! Search Marketing.